Human–Computer Interaction in Marketing: Emerging Interfaces, Cognitive Engagement, and Child–Computer Interaction
A special issue of Information (ISSN 2078-2489). This special issue belongs to the section "Information Applications".
Deadline for manuscript submissions: 30 April 2026 | Viewed by 82
Special Issue Editors
Interests: neuromarketing; human–computer interaction; eye tracking; child–computer interaction; behavioral data analysis; structural equation modeling
Special Issues, Collections and Topics in MDPI journals
Interests: cognitive neuroscience; brain; cognitive psychology; behavior; perceptual learning and memory; neural networks; consciousness; philosophy of artificial intelligence; principles of unsupervised learning; computing and philosophy
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
The intersection between human–computer interaction (HCI) and marketing presents a dynamic field of study with increasing relevance in both academic and applied contexts. As digital environments grow more interactive, personalized, and persuasive, understanding how users engage with marketing content—both cognitively and behaviorally—becomes essential.
This Special Issue seeks to explore cutting-edge research at the crossroads of HCI and marketing, with a special emphasis on emerging interfaces, cognitive engagement, and the evolving field of child–computer interaction in marketing contexts. Topics may include user experience and interface design, persuasive technologies, eye-tracking studies, emotional and attentional responses, and ethical considerations in interactive systems that target adults or children.
We invite interdisciplinary contributions from scholars working in the fields of HCI, digital marketing, communication, and education technology.
Topics of interest include, but are not limited to, the following:
- Eye-tracking and attention in digital marketing;
- UX/UI evaluation for persuasive systems and apps;
- Child–computer interaction and advertising literacy;
- Emotional and cognitive engagement in HCI;
- Ethical and privacy issues in interactive marketing;
- Neuromarketing and biometric data applications;
- Augmented/virtual reality in brand interaction;
- Personalized recommendations and AI-driven interfaces;
- Behavioral and psychometric analyses of digital consumers.
We look forward to your valuable contributions to this Special Issue.
Dr. Stefanos Balaskas
Prof. Dr. Birgitta Dresp-Langley
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Information is an international peer-reviewed open access monthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1800 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- human–computer interaction
- neuromarketing
- eye tracking
- digital advertising
- user experience
- child–computer interaction
- persuasive technology
- behavioral data analysis
- ethical design
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