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Sustainability
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Sustainable Food Marketing, Consumer Behavior and Lifestyles
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Sustainable Food Marketing, Consumer Behavior and Lifestyles

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Sustainable Food".

Deadline for manuscript submissions: 30 September 2024 | Viewed by 1723

Special Issue Editors

Prof. Dr. Aspasia Vlachvei

E-Mail Website
Guest Editor
1. Department of Economics, University of Western Macedonia, 52100 Kozani, Greece
2. Institute of Economic Analysis and Entrepreneurship, 52100 Kastoria, Greece
Interests: marketing; agro-food SMEs; social media; competitiveness
Prof. Dr. Anastasios Panopoulos

E-Mail Website
Guest Editor
Department of Balkan Slavic and Oriental Studies, University of Macedonia, 54636 Thessaloniki, Greece
Interests: marketing communication; public relations; branding

Special Issue Information

Dear Colleagues,

Sustainability is a subject of increasing significance, in particular across all stages along the food supply chain. The consumption of food is a necessary and inescapable aspect of daily living, and it is an area in which individual consumption is strongly linked to environmental sustainability.

Food businesses strive to successfully integrate social responsibility into their daily operations. To attain a more sustainable way of life and to minimize negative effects on the environment and society, consumers must also change their current spending habits.

In times of growing challenges such as growing global warming, overpopulation and increasing food demand, waste disposal, human health risks, and urbanization, promoting environmental and economic sustainability through sustainable marketing strategies, changing consumer behavior and sustainable lifestyles are of extremely significant importance.

This Special Issue aims to explore food marketing current trends, challenges, and strategies towards sustainability, changes in consumer behavior and sustainable food consumption patterns and how new technologies and collaborative food consumption models, can be leveraged to embrace sustainable lifestyles.

We aim to bring together contributions from a range of disciplines, including marketing, consumer behavior, sociology, psychology, and information technology, to explore these important topics and advance our understanding of the role of food marketing strategies in providing effective food information and communication to promote sustainable food consumption and sustainable lifestyles.

In this Special Issue, original research articles and reviews are welcome. Research areas may include (but are not limited to) the following:

  • Sustainable marketing for food products;
  • Sustainable food supply chain;
  • Consumer decision making for sustainable food and beverages;
  • Sustainable consumption behavior;
  • Responsible behavior and lifestyle;
  • Sustainable food consumption patterns;
  • Profiles for sustainable food consumption;
  • Communication of sustainability within the food supply chain;
  • Food communication strategies for the promotion of sustainable food consumption behavior;
  • Food waste prevention;
  • Consumer food choice behavior;
  • Consumer information and nudging;
  • Consumer perception and acceptance;
  • Consumer’s willingness to pay for sustainable food products;
  • Environmental sustainability labels and food choices;
  • Nudging consumers toward sustainable food choices;
  • Sustainable entrepreneurship in food sector;
  • Digital food platforms and sustainable food shopping.

We look forward to receiving your contributions.

Prof. Dr. Aspasia Vlachvei
Prof. Dr. Anastasios Panopoulos
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • sustainable food marketing
  • consumer behavior
  • sustainable food consumption
  • responsible lifestyle
  • sustainable food supply chain
  • communication of sustainability within the food supply chain

Published Papers (2 papers)

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13 pages, 971 KiB  
Article
Elucidating the Gap between Green Attitudes, Intentions, and Behavior through the Prism of Greenwashing Concerns
by Kostoula Margariti, Leonidas Hatzithomas and Christina Boutsouki
Sustainability 2024, 16(12), 5108; https://doi.org/10.3390/su16125108 - 15 Jun 2024
Viewed by 438
Abstract
Recent advancements in research on green marketing indicate that green marketing strategies have a notable impact on consumers’ attitudes, intentions, and behavior. However, despite consumers expressing environmental concerns and holding positive attitudes toward green initiatives, their enthusiasm is not consistently translated into actual [...] Read more.
Recent advancements in research on green marketing indicate that green marketing strategies have a notable impact on consumers’ attitudes, intentions, and behavior. However, despite consumers expressing environmental concerns and holding positive attitudes toward green initiatives, their enthusiasm is not consistently translated into actual purchase intentions and green purchases, revealing a noticeable gap between attitudes, intentions, and behaviors. To date, the drivers contributing to this gap have been narrowly investigated, particularly focusing on consumers’ growing apprehensions about greenwashing. Based on an integrated framework of the theory of planned behavior (TPB) and green purchase behavior (GPB), the present study probes the conditional indirect effect of consumers’ attitudes toward green purchases on green purchase behavior through their purchase intentions that are moderated by greenwashing concerns. An online survey with 364 participants indicates that purchase intentions mediate the relationship between attitudes and green product purchase behavior. Attitude toward green products in high (compared to low) levels of greenwashing concerns seems to have a significantly less positive effect on green purchase intention and in turn on green purchase behavior. Full article
(This article belongs to the Special Issue Sustainable Food Marketing, Consumer Behavior and Lifestyles)
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32 pages, 3470 KiB  
Systematic Review
Exploring the Landscape of Media Campaigns That Encourage or Discourage Sustainable Diet Transitions for Americans, 1917–2023: A Systematic Scoping Review
by Katherine Consavage Stanley, Nicole Leary, Adrienne Holz, Valisa E. Hedrick, Elena L. Serrano and Vivica I. Kraak
Sustainability 2024, 16(11), 4457; https://doi.org/10.3390/su16114457 - 24 May 2024
Viewed by 584
Abstract
United States (U.S.) and global experts recommend that populations reduce red and processed meat (RPM) intake and transition to plant-rich, sustainable diets to support human and planetary health. A systematic scoping review was conducted to identify the landscape of media campaigns that promote [...] Read more.
United States (U.S.) and global experts recommend that populations reduce red and processed meat (RPM) intake and transition to plant-rich, sustainable diets to support human and planetary health. A systematic scoping review was conducted to identify the landscape of media campaigns that promote plant-rich dietary patterns, traditional plant proteins, and novel plant-based meat alternatives (PBMA) and that encourage or discourage RPM products to Americans. Of 8321 records screened from four electronic databases, 103 records were included, along with 62 records from gray literature sources. Across 84 media campaigns (1917–2023) identified, corporate marketing campaigns (58.6%) were most prevalent compared to public information (13.8%), corporate sustainability (12.6%), countermarketing (5.7%), social marketing (4.6%), and public policy (4.6%) campaigns. Findings indicate that long-running corporate RPM campaigns, many with U.S. government oversight, dominated the landscape for decades, running alongside traditional plant protein campaigns. Novel PBMA campaigns emerged in the past decade. Many civil society campaigns promoted plant-rich dietary patterns, but few utilized social norm or behavior change theory, and only the Meatless Monday campaign was evaluated. The U.S. government, academia, businesses, and civil society should commit more resources to and evaluate the impact of media campaigns that support a sustainable diet transition for Americans, restrict and regulate the use of misinformation in media campaigns, and prioritize support for plant-based proteins and plant-rich dietary patterns. Full article
(This article belongs to the Special Issue Sustainable Food Marketing, Consumer Behavior and Lifestyles)
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