Special Issue "Digital Marketing for Sustainable Growth: Business Models and Online Campaigns using Sustainable Strategies"
A special issue of Sustainability (ISSN 2071-1050).
Deadline for manuscript submissions: closed (31 October 2019) | Viewed by 120397
Interests: UGC; digital marketing; data mining; user-generated content; knowledge discovery
Special Issues, Collections and Topics in MDPI journals
Special Issue in Behavioral Sciences: Neuroscience Experiments for Digital Behavior: Understanding Consumers in Social Networks
Special Issue in Future Internet: Advances on Web Analytics for Digital Marketing
Interests: technology adoption; digital economy; sharing economy; sustainable digital marketing; cloud business organization
Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to new business models based on the bidirectionality of communication between companies and Internet users. Digital marketing, new business models, online advertising campaigns and other digital strategies have gathered user opinions and comments through this new on-line channel. In this way, companies are beginning to see the digital ecosystem as not only the present, but also as the future.
With this long-term perspective, companies are concerned about the sustainability and growth of their business models. There are new business models on the Internet that support social causes, new platforms aimed at supporting social and sustainable projects, and digital advertising campaigns that mainly promote sustainability.
The purpose of this Special Issue is to analyze how these new strategies develop, and their influence on the sustainability of digital marketing strategies. The objective of this Special Issue, consequently, is to analyze how companies are adopting these new technologies in a digital environment that is increasingly concerned with the sustainability of business models and actions on the Internet.
For this Special Issue, we invite paper contributions related to any of the topics outlined above and which clearly relate to sustainable business models on the Internet and digital and social marketing techniques using research methodologies such as social network analysis, sentiment analysis, big data, neuromarketing, adoption of technologies, case studies or reviews of literature on this topic as well as another quantitative, qualitative or mixed/multi-method perspectives.
Prof. Dr. Jose Ramon Saura
Prof. Dr. Pedro Palos-Sanchez
Prof. Dr. Beatriz Rodriguez Herraez
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
- Sustainable Digital Marketing strategies
- Sustainable Business Models
- Sustainable Management
- Social Network Analysis for Sustainability
- Sustainable Growth