Information Technology and Consumer Behavior: Challenges and Opportunities

Dear Colleagues, 

Consumer behavior is prejudiced by various aspects. With technological advancements, the market has seen a tremendous shift in consumer behavior. As a result of the technological impact influencing consumer behavior, most company leaderships face an unending challenge to meet consumer expectations. Due to the advent of information technology, consumer behavior seems to be more influenced by internet-enabled smartphones and tablets, etc. Technology has placed the power in the consumer’s hands.

Today, a typical consumer expects a prompt response and fast service from any business. To keep up with consumer expectations, all businesses are facing huge challenges. How and why has technology changed the way consumers behave? This matter creates a concern for a larger audience.

This is why the relationship between technology and consumer buying behavior is increasingly gaining popularity among practitioners and academics. Technology has always played a decisive role in humanity’s progress. This relationship creates awareness of how information technology contributes to consumer buying behavior development in multiple areas. Therefore, the purpose of this Special Issue is to highlight the opportunities and challenges of information technology and consumer behavior.

Topics to be discussed in this issue include (but are not limited) to the following:

• Information technology and consumer buying behavior;
• Online marketing and consumer behavior;
• Social media marketing and consumer behavior;
• Information technology and consumer behavior (B2B and B2C);
• Online marketing and customer relationship management;
• Online marketing and enterprise resource planning;
• Legal issues related to online consumer buying behavior;
• Technological opportunities in online buying behavior;
• Artificial Intelligence and consumer behavior;
• Mobile commerce technologies and consumer behavior;
• Application of consumer behavior theories;
• Consumers’ technology acceptance in tech-oriented industries.

Dr. Umair Akram
Dr. Jiayin Qi
Dr. Nada Trunk Širca
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Information is an international peer-reviewed open access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1800 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.