Special Issue "Information Technology and Consumer Behavior: Challenges and Opportunities"

A special issue of Information (ISSN 2078-2489). This special issue belongs to the section "Information Processes".

Deadline for manuscript submissions: 15 July 2021.

Special Issue Editors

Dr. Umair Akram
Guest Editor
Department of Marketing, Guanghua School of Management, Peking University, Beijing 100871, China
Interests: online consumer buying behavior; online shopping; social and mobile commerce, retailing
Dr. Jiayin Qi
Guest Editor
School of Management, Shanghai University of International Business and Economics (SUIBE), Shanghai 201620, China
Interests: altificial intellegence; social media marketing; change management; online consumer behavior; CRM
Dr. Nada Trunk Širca
Guest Editor
International School for Social and Business Studies, Euro-Mediterranean University; University of Primorska, Pot k izviru 4, 6320 Portorož, Slovenia
Interests: higher education; knowledge management system; international business; research methodology

Special Issue Information

Dear Colleagues, 

Consumer behavior is prejudiced by various aspects. With technological advancements, the market has seen a tremendous shift in consumer behavior. As a result of the technological impact influencing consumer behavior, most company leaderships face an unending challenge to meet consumer expectations. Due to the advent of information technology, consumer behavior seems to be more influenced by internet-enabled smartphones and tablets, etc. Technology has placed the power in the consumer’s hands.

Today, a typical consumer expects a prompt response and fast service from any business. To keep up with consumer expectations, all businesses are facing huge challenges. How and why has technology changed the way consumers behave? This matter creates a concern for a larger audience.

This is why the relationship between technology and consumer buying behavior is increasingly gaining popularity among practitioners and academics. Technology has always played a decisive role in humanity’s progress. This relationship creates awareness of how information technology contributes to consumer buying behavior development in multiple areas. Therefore, the purpose of this Special Issue is to highlight the opportunities and challenges of information technology and consumer behavior.

Topics to be discussed in this issue include (but are not limited) to the following:

  • Information technology and consumer buying behavior;
  • Online marketing and consumer behavior;
  • Social media marketing and consumer behavior;
  • Information technology and consumer behavior (B2B and B2C);
  • Online marketing and customer relationship management;
  • Online marketing and enterprise resource planning;
  • Legal issues related to online consumer buying behavior;
  • Technological opportunities in online buying behavior;
  • Artificial Intelligence and consumer behavior;
  • Mobile commerce technologies and consumer behavior;
  • Application of consumer behavior theories;
  • Consumers’ technology acceptance in tech-oriented industries.

Dr. Umair Akram
Dr. Jiayin Qi
Dr. Nada Trunk Širca
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Information is an international peer-reviewed open access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1000 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.


  • Website quality
  • Technology acceptance model (TAM)
  • eWOM
  • Online purchase intention
  • Knowledge management systems
  • Artificial intelligence
  • Online branding
  • Website brand equity
  • Online impulse buying
  • Online group buying
  • Qualitative approach
  • Quantitative approach

Published Papers (1 paper)

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Open AccessArticle
Examining the Effects of eWOM, Trust Inclination, and Information Adoption on Purchase Intentions in an Accelerated Digital Marketing Context
Information 2020, 11(10), 478; https://doi.org/10.3390/info11100478 - 13 Oct 2020
Cited by 1
The study focuses on the canvas of online information transmission that has expanded exponentially. Especially due to social media networks, consumers have been exposed to significant amounts of disinformation, misinformation and actual information. Electronic word-of-mouth (eWOM) on social media networks has been facilitating [...] Read more.
The study focuses on the canvas of online information transmission that has expanded exponentially. Especially due to social media networks, consumers have been exposed to significant amounts of disinformation, misinformation and actual information. Electronic word-of-mouth (eWOM) on social media networks has been facilitating swift information spread. Henceforth, it has become increasingly problematic for consumers to adopt authentic information and differentiate between marketers-generated content and user-generated content. The study aims to unfold the factors that lead to the information adoption that consequently motivates consumers to purchase products and services. The research study provides a comprehensive framework to re-configure factors that lead to consumers’ purchase intentions in the digital economy. Respondents of the study were those individuals who have been buying products online. The theoretically knitted causal relationships were estimated using a structural equation modelling (SEM) technique. The results indicate that trust inclination and information adoption sequentially mediate relationships between information quality, information usefulness, perceived risk and argument quality with purchase intentions. Full article
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