Special Issue "Information Technology and Consumer Behavior: Challenges and Opportunities"
Deadline for manuscript submissions: 15 July 2021.
Interests: online consumer buying behavior; online shopping; social and mobile commerce, retailing
Interests: altificial intellegence; social media marketing; change management; online consumer behavior; CRM
Interests: higher education; knowledge management system; international business; research methodology
Consumer behavior is prejudiced by various aspects. With technological advancements, the market has seen a tremendous shift in consumer behavior. As a result of the technological impact influencing consumer behavior, most company leaderships face an unending challenge to meet consumer expectations. Due to the advent of information technology, consumer behavior seems to be more influenced by internet-enabled smartphones and tablets, etc. Technology has placed the power in the consumer’s hands.
Today, a typical consumer expects a prompt response and fast service from any business. To keep up with consumer expectations, all businesses are facing huge challenges. How and why has technology changed the way consumers behave? This matter creates a concern for a larger audience.
This is why the relationship between technology and consumer buying behavior is increasingly gaining popularity among practitioners and academics. Technology has always played a decisive role in humanity’s progress. This relationship creates awareness of how information technology contributes to consumer buying behavior development in multiple areas. Therefore, the purpose of this Special Issue is to highlight the opportunities and challenges of information technology and consumer behavior.
Topics to be discussed in this issue include (but are not limited) to the following:
- Information technology and consumer buying behavior;
- Online marketing and consumer behavior;
- Social media marketing and consumer behavior;
- Information technology and consumer behavior (B2B and B2C);
- Online marketing and customer relationship management;
- Online marketing and enterprise resource planning;
- Legal issues related to online consumer buying behavior;
- Technological opportunities in online buying behavior;
- Artificial Intelligence and consumer behavior;
- Mobile commerce technologies and consumer behavior;
- Application of consumer behavior theories;
- Consumers’ technology acceptance in tech-oriented industries.
Dr. Umair Akram
Dr. Jiayin Qi
Dr. Nada Trunk Širca
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Information is an international peer-reviewed open access monthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1000 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
- Website quality
- Technology acceptance model (TAM)
- Online purchase intention
- Knowledge management systems
- Artificial intelligence
- Online branding
- Website brand equity
- Online impulse buying
- Online group buying
- Qualitative approach
- Quantitative approach