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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Article

The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia

by
Achmad Nizar Hidayanto
1,
Mutia Ovirza
1,
Pinkie Anggia
1,
Nur Fitriah Ayuning Budi
1 and
Kongkiti Phusavat
2
1
Faculty of Computer Science, Universitas Indonesia, Depok, Indonesia
2
Center for Advanced Studies in Industrial Technology, Kasetsart University, Bangkok, Thailand
J. Theor. Appl. Electron. Commer. Res. 2017, 12(3), 69-85; https://doi.org/10.4067/S0718-18762017000300006
Submission received: 31 January 2016 / Revised: 1 April 2017 / Accepted: 27 May 2017 / Published: 1 September 2017
Versions Notes

Abstract

The purpose of this study is to examine the determinants of customers’ intention to engage in online group buying, which involves electronic word of mouth, information searching, trust in the vendor, trust in the product, monetary value, hedonic value, and utilitarian value. The research model was analyzed using partial least squares of 196 respondents who had previously completed an online group buying transaction. The data were processed using SmartPLS 2.0 M3 software. The study found that electronic word of mouth significantly influenced information searching and trust (in both the vendor and the product). Further, information searching only significantly influenced trust in the product, although it had a strong correlation with all the types of perceived value (monetary value, hedonic value, and utilitarian value). In conclusion, we believe that trust in the vendor, monetary value, and hedonic value have a significant impact on customers’ intention to engage in online group buying in Indonesia.
Keywords: Electronic word of mouth; Information searching; Trust; Perceived value; Online group buying; Indonesia; E-commerce; Consumer behavior Electronic word of mouth; Information searching; Trust; Perceived value; Online group buying; Indonesia; E-commerce; Consumer behavior

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MDPI and ACS Style

Hidayanto, A.N.; Ovirza, M.; Anggia, P.; Budi, N.F.A.; Phusavat, K. The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia. J. Theor. Appl. Electron. Commer. Res. 2017, 12, 69-85. https://doi.org/10.4067/S0718-18762017000300006

AMA Style

Hidayanto AN, Ovirza M, Anggia P, Budi NFA, Phusavat K. The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia. Journal of Theoretical and Applied Electronic Commerce Research. 2017; 12(3):69-85. https://doi.org/10.4067/S0718-18762017000300006

Chicago/Turabian Style

Hidayanto, Achmad Nizar, Mutia Ovirza, Pinkie Anggia, Nur Fitriah Ayuning Budi, and Kongkiti Phusavat. 2017. "The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia" Journal of Theoretical and Applied Electronic Commerce Research 12, no. 3: 69-85. https://doi.org/10.4067/S0718-18762017000300006

APA Style

Hidayanto, A. N., Ovirza, M., Anggia, P., Budi, N. F. A., & Phusavat, K. (2017). The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia. Journal of Theoretical and Applied Electronic Commerce Research, 12(3), 69-85. https://doi.org/10.4067/S0718-18762017000300006

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