Marketing and Management as Engines for Success in a Framework of Environmental and Social Sustainability

Dear Colleagues,

Marketing and management have always been decisive in the capacity of companies and institutions to adapt to the peculiarities of each space and moment. However, it is in special circumstances such as those we are experiencing and those that are about to come when they multiply their value.

Major changes are coming in the markets, in customer needs, and in companies and organizations, and social and environmental sustainability must be a key strategic framework that favors the survival, transformation, and evolution of companies.

It is essential to consider transformational marketing as a fundamental pillar of the strategic decisions needed to face the challenges of this new and unknown reality that society has to deal with. It is urgent and crucial to understand and analyze the changes that have occurred and to develop new marketing and management models that allow companies, entrepreneurs, managers, and directors to successfully face the new situation.

The objective of this Special Issue is to provide a space to propose, criticize, and analyze new models, perspectives, and strategies that provide competitive advantages in this new scenario. Specifically, this Special Issue aims to offer different perspectives on marketing and management as engines for success in a framework of environmental and social sustainability.

Some of the suggested topics of interest are as follows:

• The new customer experiences;
• Evaluation of new market segments;
• Importance of social entrepreneurship;
• Sustainable business models;
• The role of institutions in business development;
• Influence of transformational marketing on organizational change;
• Detecting and exploiting changes in consumer behavior;
• Social and environmental influence on consumer behavior;
• Influence of marketing and management on the adaptation and survival of companies;
• The importance of marketing in business resilience;
• Environmental management to survive vs. surviving to help the environment;
• Internal marketing as a pillar of organizational success;
• Value delivery network management;
• Suggestions for new value propositions;
• Proposal and assessment of new management strategies.

This Special Issue is open to both conceptual and empirical analyses based on theoretical and quantitative methodological approaches.

Prof. Dr. María-Ángeles Revilla-Camacho
Prof. Dr. Dolores Garzón
Prof. Dr. Carlos J. Rodríguez-Rad
Guest Editors

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