Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India
Siddiqui, M.S.; Siddiqui, U.A.; Khan, M.A.; Alkandi, I.G.; Saxena, A.K.; Siddiqui, J.H. Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 1008-1024. https://doi.org/10.3390/jtaer16040057
Siddiqui MS, Siddiqui UA, Khan MA, Alkandi IG, Saxena AK, Siddiqui JH. Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(4):1008-1024. https://doi.org/10.3390/jtaer16040057
Chicago/Turabian StyleSiddiqui, Mohd S.; Siddiqui, Urooj A.; Khan, Mohammed A.; Alkandi, Ibrahim G.; Saxena, Anoop K.; Siddiqui, Jaziba H. 2021. "Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India" J. Theor. Appl. Electron. Commer. Res. 16, no. 4: 1008-1024. https://doi.org/10.3390/jtaer16040057