- Article
Distribution Contract Analysis on e-Platform by Considering Channel Role and Good Complementarity
- Jie Wei,
- Jinghui Lu,
- Weiyu Chen and
- Zeling Xu
20 November 2020
Although suppliers can sell their goods on e-retailers’ e-platforms through either a wholesale or agency contract, suppliers that produce complementary goods and have different channel roles have been confused as to how to choose an optimal dis...