705 Results Found

To meet the different needs of consumers in an E-commerce market environment, more and more enterprises have launched extended warranty services, which can reduce consumer risk and stimulate market demand in E-commerce supply chains. However, knowing...

From the perspective of corporate social responsibility (CSR) of the e-commerce platform, this paper investigates the choice of e-commerce platform for wholesale sales, agency sales, and hybrid sales modes when the manufacturer has both an offline re...

Small and medium enterprises (SMEs) play an important role in promoting the national economy and providing employment opportunities. E-commerce platforms may facilitate transactions between these enterprises. However, transactions on the e-commerce p...

In the context of developing the digital platform economy, trade-in programs have become an effective strategy for e-commerce platforms to stimulate consumption. Many head e-commerce platforms have launched their own trade-in programs. However, the e...

E-commerce platforms are increasingly adopting cross-platform targeted advertising strategies, and the design of such strategies warrants attention. Focusing on cooperation between e-commerce and social media platforms, this study considers targeting...

In the post-epidemic era, the e-commerce industry has become an important engine to promote the new round of growth in China’s economy. However, the frequent quality problems of products, such as shoddy goods and improper products in the market...

The huge traffic of e-commerce platforms provides a wide market for stores, but the fierce competition among stores for onsite traffic increases the cost of onsite promotion for stores, and it also reduces the effectiveness of promotion. Therefore, m...

This study examines a three-tier e-commerce platform supply chain consisting of a manufacturer, an e-commerce platform, and a logistics provider, where three members invest in artificial intelligence. Market demand is modeled as a function of retail...

As a disruptive tool, blockchain technology can eradicate the product-counterfeiting problem in supply chains. However, a blockchain-supported platform charges an operating fee to legitimate manufacturers and retailers for product traceability and au...

The rapid development of China’s e-commerce industry has led to the rise of China’s second-hand car e-commerce. With the increasingly rich trust theory and the rapid development of e-commerce platforms, the issue of online consumer trust...

Live-streaming e-commerce is the future development direction of the retail industry. When retailers choose a live-streaming e-commerce platform, they face the test of various risks of the platform, such as insecure control of capital flow, insuffici...

Digital platforms in fashion e-commerce are progressively shaping sustainable consumption practices. This research explores the interplay between consumer behaviors toward recycled and second-hand fashion, and the adoption of digital platform-driven...

This study investigates the quality information disclosure and blockchain technology adoption strategies of suppliers on a third-party e-commerce platform. Based on a Stackelberg game model, the impacts of blockchain technology adoption on the qualit...

With the development of the digital economy, the algorithms and big data technologies of e-commerce platforms have gradually turned into double-edged swords. While realising personalised recommendations, they also provide information technology suppo...

Motivated by the industrial observation that the e-commerce platform marketplaces (e.g., Amazon) are increasingly launching sustainable strategies, this study aims to build an analytical framework to guide managers on making sustainable decisions. Th...

This paper examines the synergetic development between small- and medium-sized enterprises (SMEs) and platforms in China–ASEAN cross-border e-commerce, representing a dynamic system of interrelated market entities. By integrating synergy theory...

This study investigates how algorithmic governance, a core feature of modern e-commerce platforms, impacts the consumption behavior of its service providers—specifically, ride-hailing drivers’ preference for high-calorie food. From an e-commerce ecos...

This paper develops a novel government reserve strategy, employing a blockchain-supported second-hand E-commerce platform, specifically designed to mitigate the depreciation and expiration of disaster relief supplies. Utilizing the newsvendor model a...

Virtual influencers (VIs) on e-commerce platforms are becoming increasingly popular, enhancing the consumer experience. This study examines the consumer–brand relationship (CBR) with VIs through the perspective of social presence. Data from 104...

Nowadays, to achieve carbon neutrality, e-commerce platforms participate in the sales and recycling of electrical and electronic products in consideration of waste electrical and electronic equipment (WEEE) regulations and environmental effects. This...

An in-depth study of the product encroachment behavior on the composite e-commerce platform is of great significance to standardize the platform economy. This paper studies product encroachment behavior of composite e-commerce platforms with double-d...

The selection of a pharmaceutical e-commerce platform is a typical multi-attribute group decision-making (MAGDM) problem. MAGDM is a common problem in the field of decision-making, which is full of uncertainty and fuzziness. A probabilistic hesitant...

Service-oriented third-party e-commerce platforms have emerged as a new trend in the manufacturing industry. This paper aims to investigate the platforms’ value-added service (VAS) and charging strategies with a dynamic evolution analysis. Cons...

This study examines the relationships among digitalization awareness, perceived risk, platform trust, and consumer outcomes in e-commerce platforms. Consumer outcomes are conceptualized as a higher-order construct comprising perceived value, engageme...

Artificial intelligence-generated content (AIGC) is reshaping content production on e-commerce platforms, while also facilitating AIGC misuse, including fake reviews and low-quality marketing. These behaviors undermine the platform’s content qu...

Digitalization is increasingly central to economic growth strategies, yet robust macro-level evidence on the role of SME-led e-commerce remains limited. Drawing on the Resource-Based View, this study examines how SME digitalization, internet finance,...

The rapid expansion of the platform economy has made data-driven marketing a key mechanism through which e-commerce platforms create value, coordinate market participation, and shape downstream welfare outcomes. This study examines how competing e-co...

Trust from sellers is essential for the success of cross-border e-commerce (CBEC) platforms, and effective platform governance plays a crucial role in shaping and maintaining this trust. However, institutional distance can lead to deviations in selle...

With the development of electronic retailing in C2C e-commerce platforms, the issue of trust loss from sellers has worsened. It is urgent for platform operators to learn how to retain quality sellers and improve their trust. Based on institutional tr...

With the advent of the post-epidemic era, O2O e-commerce on community breaks through the original business model and forms a new online-to-offline integrated business model. This study is based on the value co-creation perspective and the TAM-TPB the...

This study investigates the optimal pricing and green investment strategies within a dual-channel seafood supply chain comprising a seafood manufacturer and an e-commerce platform, where the manufacturer faces capital constraints. In response to the...

The digital trade ecosystem’s development relies on the growth of cross-border e-commerce platforms. To ensure the continued growth of China’s digital trade, it is crucial to consider the service capabilities of digital platforms and the...

In the context of global carbon emission reduction (CER) targets and slowing economic growth, it is imperative for suppliers to make informed choices regarding CER and financing strategies. However, limited research has explored the impact of financi...

For cross-border e-commerce companies with high shipping costs, the existing retailer and the new entrant retailer on the platform are usually concerned with information sharing and free shipping due to the uncertainty of market demand. For this, by...

This study investigates the effects of unverifiable green signals—vague environmental claims, trust-substitute cues, and function-stacking—on consumer purchasing behaviors in e-commerce settings. Using detailed product-level data collecte...

In the cross-border e-commerce industry, millions of small and medium-sized sellers have emerged in recent years. With the empowerment of the Internet platform, these grassroots entrepreneurs, which are generally disadvantaged in terms of resources,...

We study how an e-commerce platform should allocate verification effort and choose between claimant-generated and transaction-linked evidence as manipulation becomes cheaper. In a sequential game for filed disputes, platform loss includes fraud, veri...

Relying on the rapid development of information and internet technologies, e-commerce has boomed over the past decade. As a link between manufacturers and consumers, the e-commerce platform has a crucial position in the online retailing market. The e...

With the widespread integration of Artificial Intelligence-Generated Content (AIGC) into e-commerce platforms, understanding how users perceive, evaluate, and respond to such content has become a critical issue for both academia and industry. This st...

Recommendation systems are widely used in e-commerce, social media, and content distribution, yet LLM-based recommendation workflows still face recurring challenges in data completeness, sample balance, and output stability. In addition, the conventi...

The pervasive integration of artificial intelligence across e-commerce ecosystems has fundamentally transformed the competitive landscape, rendering systematic and reproducible platform evaluation frameworks an operational necessity rather than an ac...

Small and medium-sized businesses (SMEs) are frequently exposed to a variety of difficulties during global epidemic crises like coronavirus (COVID-19), which may even threaten their lives. The purpose of this study explores the influencing factors of...

This paper focuses on the settlement selection strategic analysis for self-operated e-commerce platforms on hybrid e-commerce platforms under market competition. Taking factors such as the market share, price competition, commission, and customer loy...

This paper analyzes how consumer preferences for eco-friendly private labels affect platform selling formats and manufacturer channel strategies. We construct a game-theoretic model that encompasses both an e-commerce platform and a manufacturer. In...

Considering consumer fairness concerns, this paper investigates an e-commerce platform’s selling scheme choice when it adopts a wholesale selling scheme or an agency selling scheme to create a contract with a manufacturer. We find that the inte...

This study examines how platformized e-commerce logistics reshapes urban land use at the neighborhood scale, using Shanghai as an empirical case. It argues that last-mile logistics infrastructure operates through two intertwined mechanisms: as physic...

In the new paradigm where the digital economy is profoundly reshaping urban spatial organization, how the platform economy transcends traditional geographical constraints to restructure the urban system has become a strategic issue in urban geography...

With the development of globalization and technology, e-commerce platforms provide a more convenient shopping experience while also increasing the complexity and difficulty of the supply chain. Managers of e-commerce platform operations need to think...

The existing literatures mainly focus on the pricing, strategic significance and sustainable development characteristics of the e-commerce platform, and lack deep research on mechanisms in the process of construction like main structure of recourses...

Promoting sustainable consumption is essential for advancing the United Nations Sustainable Development Goals (SDGs). However, encouraging consumers to translate sustainable intentions into green consumption remains challenging. Although e-commerce p...