Advances in Green Consumption: Pathways to Sustainability
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Sustainable Management".
Deadline for manuscript submissions: 30 September 2026
Special Issue Editors
Interests: consumer behavior; sustainability; services marketing
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
We are pleased to announce this Special Issue of Sustainability entitled “Advances in Green Consumption: Pathways to Sustainability”. In recent decades, growing sustainability concerns have led consumers, businesses, and policymakers to reassess their choices, yet consistent and informed sustainable consumption remains a challenge. Consequently, understanding the role of consumer decision-making and consumer behavior is crucial in terms of encouraging sustainable consumption and production practices.
This Special Issue invites scholarly submissions that explore the drivers, barriers, and outcomes of sustainable behavior in individuals and organizations across various contexts. We welcome interdisciplinary contributions that draw on theories such as behavioral economics (Thaler & Sunstein, 2008), environmental psychology (Gifford, 2014), and sustainable marketing (Peattie & Peattie, 2009) to examine how perceptions and evaluations influence sustainability-focused choices and consumer behavior to promote sustainable consumption.
Areas of interest may include, but are not limited to, the following topics:
- Sustainable consumption and green consumerism;
- AI and sustainability or sustainable consumption;
- Digital platforms and sustainable consumer engagement;
- Consumer decision-making in the face of sustainability trade-offs;
- Consumer decision-making, values, and identity in sustainable behavior;
- Consumer value–action gap;
- Psychological determinants of sustainable consumption;
- Behavioral economics of sustainability-related choices;
- Social influence and peer pressure on sustainable consumption;
- Consumer perceptions related to corporate social responsibility efforts in sustainability;
- Sustainable branding and consumer trust;
- Green skepticism and its impact on consumer behavior;
- Greenwashing;
- Information overload and misinformation about a sustainable choice;
- Consumer psychology of climate change denial and backlash against sustainability;
- Brand activism and sustainability.
We welcome high-quality research from a variety of methodological perspectives, including:
- Empirical research (quantitative, qualitative, and mixed-methods);
- Conceptual and theoretical papers;
- Case studies and comparative analyses;
- Systematic reviews and meta-analyses.
Prof. Dr. Yam B. Limbu
Prof. Dr. Bruce A. Huhmann
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- consumer behavior
- sustainable consumption
- green consumerism
- sustainability
- value creation or co-creation
- corporate social responsibility
- green marketing
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