Consumers across the globe tend to store their small electronic devices when they reach their end of life instead of disposing of them. This is a problem because if end-of-life devices are not recovered from consumers’ homes, the devices cannot...
Rapid economic growth in recent years has transformed our lifestyle to massively produce, consume, and dispose of products, especially for consumer electronics. This change has put great threat to our environment and caused natural resource depletion...
In order to make our production and consumption systems more sustainable, there is a need to further explore and support novel business models with higher sustainability potential. Use-oriented product-service systems (u-PSS) are considered a promisi...
Sustainable retail development depends not only on environmental performance but also on whether markets remain economically viable and culturally meaningful to consumers. This study examines how global consumer cultural orientation (GCCO) and local...
In societies where considerable sectors of the population are materialistic consumers, there is a noticeable phenomenon of the conflict between the consumers’ materialistic and green values. The unsustainable consumption behavior of consumers i...
In this research, we debate the critical challenges posed by the COVID-19 pandemic such as food scarcity, by examining the influence of consumption values on consumers’ willingness to consume genetically modified (GM) food in the presence of co...
One of the new fronts in food research is related to waste reuse and the impact of by-products on food nutrition intensity. These foods are Waste-to-Value (WTV) products that are suitable for demonstrating the processes of the circular economy (CE),...
Understanding the psychological mechanisms underlying consumer loyalty behavior constitutes a central challenge for the behavioral sciences. Despite growing research on experiential marketing, limited attention has been directed toward understanding...
The digital era has profoundly reshaped consumer behavior, with social media and e-commerce platforms revolutionizing shopping experiences. This study integrates interviews with questionnaire survey to investigate the nuanced differences in consumer...
The fashion industry has recently embraced a circular economy due to the increased consumer awareness of environmental issues, especially among younger generations. However, it is unclear if younger consumers, especially Generation Z, are willing to...
In recent years, owing to the improvements in technologies and the rapid changes in market demands, the life-cycle of consumer electronic products has been shortened and new products are being released constantly. With rising environmental awareness,...
For many years, the concept of sustainability and luxury has been considered a paradox. Despite scholars’ efforts to highlight the compatibility between sustainability and luxury, the limited studies have shown mixed and inconclusive evidence....
Sustainable consumption and production strive for the rational management of natural resources, which implies a transition to the production of fewer goods with the greatest consumer value. Consequently, the consumer value assessment is a key task in...
Although sustainability marketing is gaining popularity, a comprehensive understanding of how green marketing practices affect consumers’ overall well-being remains lacking. Existing studies focus on firm-level sustainability actions or isolate...
As the extreme climate crisis increases, sustainable development is at the forefront of the public mind. However, as one of the major catalysts of sustainable development, sustainable consumer behavior (SCB) is still not being adopted by mainstream c...
The purpose of this paper is to profile three grocery retail formats (non-discounter, soft discounter, and hard discounter) in the Netherlands using Holbrook’s value types. These value types are linked to three consumer behavior outcomes, i.e.,...
As an emerging e-commerce model that combines the convenience of traditional e-commerce with the real-time and interactive nature of live streaming, live-streaming (LS) e-commerce is loved and recognized by consumers. At the same time, LS e-commerce...
The current study adds to the literature on the indirect effect of luxury brand perceived value on purchase intention via the brand attachment under the boundary conditions of consumer vanity. The authors employed a quantitative method approach, cond...
The adoption of smart farm tourism in agritourism is primarily determined by consumer acceptance, yet limited research has assessed the psychological determinants of the intention to apply smart farm systems. The current study aimed to explore the im...
The COVID-19 pandemic has been one of the most unprecedented crises of recent decades with a global effect on society and the economy. It has triggered changes in the behavior and consumption patterns of both final consumer and industrial consumers....
Circular economies have focused on managing organizations and changes in production and consumption models that lead to the better use of resources, generating the least waste. These changes toward new circular models will only be possible if consume...
With tremendous technological advancements, traditional retailing has progressively been transformed into an omnichannel retail environment. While making an appeal to the behavioral reasoning theory, this paper explicates consumers’ (hedonic an...
This study investigates how externally designable attributes of eco-printed womenswear shape consumer acceptance. Existing research has paid more attention to sustainability attitudes in general than to how product-specific design cues influence acce...
This research empirically tested a theoretical model by defining senior customers’ intentions to use robot service restaurants emerging in South Korea. Non-face-to-face services have become increasingly important for seniors. Therefore, restaurant ma...
This study examined how five dimensions of perceived value—perceived quality, eco-nomic-financial value, functional-sensory value, emotional value, and social value—were associated with consumer trust and purchase intention for Tottus pri...
19 June 2025
As virtual influencers gain popularity, understanding the factors driving consumer responses is essential. However, limited research explores how perceived value (informativeness, entertainment, novelty, and incentives) and consumer engagement influe...
Existing research reveals the significance of understanding consumer interactions as an increasingly important determinant of sports consumption behaviors; yet, few studies have focused on the virtual communities of sporting goods brands, particularl...
As omnichannel shopping behavior becomes increasingly popular among consumers, how to leverage the respective advantages and synergies of online and offline channels to retain customers for a long time is an urgent issue for retailers to solve. The p...
In view of the uncertainty regarding consumers’ perceived value of remanufactured products, a remanufacturing supply chain system with the manufacturer as the Stackelberg leader is constructed, in which the manufacturer faces three modes, namel...
Live streaming commerce delivers conversion rates up to ten times higher than conventional online stores, yet research on the psychological mechanisms behind that lift has tested platform features in isolation, through single-mediator pathways. This...
The rapid adoption of digital technologies in restaurants has transformed how consumers interact with smart service systems, making it increasingly important to understand the psychological mechanisms underlying continued digital technology use. Draw...
10 October 2026
AI-driven personalization has become an important mechanism in interactive digital marketing, yet its influence on consumers’ online purchase intention remains insufficiently understood. Situated within the institutional context of digital plat...
Given the mediating role of value co-creation, this paper tries to demonstrate how social network marketing (SNM) could influence consumer purchase behavior (CPB). The proposed hypotheses are empirically tested in this study using a PLS-SEM and Neces...
17 April 2026
While existing research has established that air pollution-induced “avoidance behavior” significantly drives the growth of online food delivery volumes, the Average Order Value (AOV) remains unexplored. This study utilizes micro-transacti...
This research examined post-disaster consumer perception of food value and their effects on purchase intent by focusing on Japanese seafood industry after the Great East Japan earthquake. Online surveys on consumers living in Tokyo and Osaka Prefectu...
Against the backdrop of the digital economy, the deep integration of artificial intelligence and Internet of Things technologies has driven the rapid adoption of smart home appliances, providing new pathways for energy conservation, emissions reducti...
Digital sustainable marketing (DSM) is increasingly deployed to convey firms’ environmental initiatives via social media and e-commerce platforms; however, evidence of its effectiveness in influencing green consumer choices (GCC) in emerging ma...
Consumers use functional values to evaluate fashion products, which are influenced by an individual’s nationality and cultural background. Although previous cross-cultural studies in luxury consumption determined the similarities and differences betwee...
This study investigated the impact of consumer values and attitudes to consuming plant-based alternatives (PBAs), using the value–attitude–behavior framework. The research model and hypotheses were tested using a two-step approach to stru...
Romanian consumers have started to buy and consume more organic products. Their decision-making process is influenced by multiple variables. The theory of planned behaviour is widely accepted and used to predict behaviours in certain contexts, includ...
Risk perception and value assessment are key drivers of purchase intention. However, the literature lacks a consensus on how and when risk perception and perceived value impact consumers’ purchase intention, and their relationship remains uncle...
Although one of the main goals of supply-chain management is to maximize consumer values, the research to date has mainly focused on the supply side. In the case of the food industry, understanding consumer needs and maximizing its utility are essent...
2 December 2022
The notion of consumer values has been a key factor in understanding consumer behavior and has attracted the attention of various scholars in e-commerce. The aims of this study are to conceptualize a multidimensional construct of consumer information...
Finding insights into consumers’ perceptions and behavior regarding purchasing second-hand luxury goods could promote the vigorous and sound development of the second-hand luxury industry. The research objectives included: (1) probing into the...
The aim of our research was to assess whether and to what extent the perceived change in the content of selected ingredients in dairy products is important for Polish consumers in accepting the enhancement of the health benefits of dairy products, in...
Renewable energy sources are ecological and sustainable solutions accepted with a common consensus under the sustainable development goals. Energy source exploration has enforced the human race to think about sustainable energy production as fossil f...
This paper aims to identify which Schwartz values and regulatory focus orientations influence consumer behavior on the food market in the domain of preference for domestic products, which is closely related to consumer ethnocentrism. The CAWI (Comput...
With the maturity of haptic technology and complex systems, tactile interaction has gradually become realized through specific hardware and software configurations in the e-commerce and business industries. As an innovative form depending on haptic s...
For a sustainable diet, especially with regard to animal welfare, human health, and environmental issues, a significant reduction in the consumption of animal source foods is essential. The most frequently reported motivations for a meat-reduced or m...
Recently, smart home products have shown signs of rapid development and increasing awareness of smart home platforms. In order to make smart home enterprises enter the era of Smart Home 2.0, it is necessary to consider the elements related to smart h...
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