Consumer Behaviour and Healthy Food Consumption, 2nd Edition

Dear Colleagues,

This Topic is a continuation of the previous successful Topic, "Consumer Behaviour and Healthy Food Consumption, 2nd Edition". In recent years, consumption behaviors have continued to evolve rapidly due to global challenges, technological advancements, and increasing health awareness. The COVID-19 pandemic accelerated many of these changes, reshaping food supply chains and consumer priorities. Simultaneously, growing emphasis on preventive health and sustainability has further increased demand for healthy, sustainable food options. This Topic aims to examine the latest developments in understanding how consumer behavior influences healthy food consumption patterns, with particular attention to the role of food industries and companies in shaping these behaviors. We recognize that food choices are shaped by a complex interplay of factors including socioeconomic status, cultural traditions, food environments, individual preferences, marketing strategies, technological innovations, and emerging health concerns. As these factors continue to evolve, new research is needed to guide policy, industry, and public health interventions. To bring together the latest developments in consumer behavior and healthy food consumption, potential topics include, but are not limited to, the following:

• Impact of front-of-pack labels and nutrition information on guiding healthier consumer choices
• The role of packaging design on consumers' perceptions and purchasing decisions for healthy foods
• Consumer perceptions of food industries and companies (e.g., boycotting, "greenwashing")
• Influence of traditional and digital marketing strategies on healthy food consumption
• Sensory marketing approaches and their impact on healthy food selection
• Consumer perceptions of food-related health claims and their credibility
• Influence of industry on food policies and the resultant consequences for consumer health
• Evaluating the impact of public health policies and regulations on healthy consumption patterns
• Post-pandemic shifts in household food consumption patterns toward healthier options
• Social media influence on healthy food trends and consumer behavior
• Diet- and food-related misinformation and its impact on consumer choices
• Contemporary nutrition transition and emerging nutrition-related health challenges
• Innovations in agricultural, organic, and functional foods
• Sustainable consumption practices and their relationship with healthy eating
• Future perspectives and challenges for the health food market

We welcome original research articles, comprehensive reviews, case studies, and perspective papers that contribute to this important field of study. Topic Editor

Dr. Manuel Escobar-Farfán
Dr. Elizabeth Emperatriz García-Salirrosas
Dr. Ivan Veas-Gonzalez
Topic Editors