Customer Behavior in Tourism and Hospitality
A special issue of Tourism and Hospitality (ISSN 2673-5768).
Deadline for manuscript submissions: 31 December 2025 | Viewed by 1070
Special Issue Editors
2. CITUR, Instituto Politécnico do Porto, 4480-876 Vila do Conde, Portugal
3. ESHT, Instituto Politécnico do Porto, 4480-876 Vila do Conde, Portugal
Interests: customer behaviour; guest behaviour; human resources management; internal marketing; communications; skills; sustainability
2. ESHT, Instituto Politécnico do Porto, 4480-876 Vila do Conde, Portugal
Interests: technology and information systems; digital marketing; ICT for tourism; artificial intelligence; ICT for education; crowdsourcing innovation; digital skills; sustainability
Special Issues, Collections and Topics in MDPI journals
2. ESHT, Instituto Politécnico do Porto, 4480-876 Vila do Conde, Portugal
Interests: hospitality management; revenue management; customer behavior; guest behavior; internal marketing; service quality; sustainability
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
Consumer behavior involves decisions, activities, ideas, or experiences that satisfy consumer needs and wants, and refers to all activities directly involved in obtaining, consuming, and disposing of products and services, including the decision processes that precede and follow these actions. In the hospitality and tourism sector, consumer behavior acts as the origin for every marketing activity; it offers an understanding of why people tend to choose certain products or services and what kinds of factors influence their decision-making. This Special Issue aims to promote conceptual and empirical research that advances, deepens, and expands our understanding of consumer behavior in the field of tourism and hospitality.
We invite potential authors to contribute to this debate by presenting their research on topics such as:
- Theoretical and applied research on consumer behavior;
- Methodological contributions to the research of behavior in tourism and hospitality;
- Processes and behaviors related to tourist decision-making;
- The psychological and social factors affecting tourist behavior;
- Tourist evaluations of experiences;
- Technologies, social media, and big data as applied to tourist behavior;
- Different generations of tourists—behaviors, preferences, and attitudes;
- Behavioral economics approaches to understanding tourists;
- Trends in consumer behavior in tourism and hospitality;
- Advertising and social media communication for tourists;
- Tourist motivations;
- Satisfaction, trust, and loyalty;
- Group and joint decision-making;
- Marketing services;
- Internal marketing;
- Sustainability management;
- Technologies for emotion and sentiment analysis;
- Artificial intelligence technologies for tourist behavior analysis;
- Neuromarketing;
- Brain–computer interface (BCI);
- Neurotechnologies;
- Sustainable development goals;
- Circular economy.
Dr. Susana Silva
Dr. Cândida Silva
Dr. Mónica Oliveira
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Tourism and Hospitality is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1200 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- customer brand
- customer engagement
- social media communication
- tourist behaviour
- technology and consumer decision-making
- service quality
- loyalty
- sustainability management
- artificial intelligence
- technology for emotion and sentiment analysis
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