1 October 2022
The rapid advances in information and communications technologies, combined with increased social awareness of today’s consumers, ushered in transformation in consumers’ purchase behavior. This big shift away from the traditional ownershi...
In current times, the man-made problems affecting our planet (climate change, loss of biodiversity, etc.) are making an urgent case for shifting towards a more sustainable kind of consumption. One of the ways these problems can be addressed is to pro...
Previous research reports inconsistency in the relationship between political identity and orientations toward green consumption, and there is little information on the change mechanism(s) that link(s) political orientations and sustainable consumpti...
In today’s society, mobile applications are becoming more popular and providing several advantages. However, users will resist using a product regardless of how well-tested or solid it is if the wrong requirements are implemented. Understanding...
Despite growing global interest in sustainable consumer behavior, limited research has explored how consumption values influence green purchase intention in the context of emerging markets. This study addresses this gap by examining the role of key c...
Over the last decades, prompt economic growth and the resulting overconsumption has deteriorated the environment in an accelerated way. This environmental deterioration has prompted academicians and practitioners to study ecological consumption behav...
The transportation sector has dominated global fuel consumption and as a result, greenhouse gas emissions have risen at an alarming rate. As a consequence, many countries have adopted policies and strategies to diversify their fuel sources in the tra...
Against the backdrop of a global emphasis on supporting local businesses and fostering domestic consumption, this study aims to shed light on the influence of personal values on the intentions behind domestic-product consumption. Drawing from the Sch...
14 October 2021
Faced with ecological environmental issues and a surge in the consumption of products in the Qinghai–Tibetan Plateau, it is necessary to explore the effective driving mechanism of green consumption behavior. This study investigated the impact of publ...
Promoting circular business models is a clear path to tackling current environmental and social issues. The success of these models depends not only on companies in charge of creating new products, processes, and models that include circular strategi...
The purpose of this research is to explore the fitting models for cross-border e-commerce by developing localized business strategies tailored to cultural factors. The study adopts Hofstede’s five cultural dimensions along with Sheth et al.&rsq...
Energy converter innovation has shifted the world’s cooking energy from wood, coal, kerosene, and liquid petroleum gas (LPG) to electricity. This paper identifies the factors influencing customers’ intention to switch their cooking energy...
Interest in electric vehicles (EVs) is rising as the world shifts toward sustainable transportation, yet consumer adoption remains highly uneven, particularly in developing countries. This study examines how five dimensions of consumption value&mdash...
In recent years, the literature has concentrated on consumers’ sustainable attitudes and purchases, and the underlying mechanisms behind consumers’ sustainable buying decisions. Yet, to the best of our knowledge, studies that examine the...
28 March 2019
Consumption values and self-identity are the essential antecedents of consumer sustainable behavior. By integrating the theory of consumption values and self-identity approach, this research explores the relationship among consumption values (functio...
The Vietnamese home meal replacement (HMR) market is expected to face intensified competition due to economic development and urbanization. This study analyzes how the food consumption values of Vietnamese consumers affect the perceived reliability a...
As plastic pollution continues to intensify worldwide, developing sustainable alternatives to conventional plastics has become increasingly important. Owing to its rapid growth, renewability, and potential biodegradability, bamboo offers a promising...
There is a problem among Generation Z regarding the insufficient perception of green apparel consumption and the “perception–action paradox”, which presents a great challenge to China’s future sustainable development. To addre...
With the improvement of people’s material conditions and the change of their values, sports consumption has shifted from hedonistic consumption, which simply pursues pleasurable experiences, to meaningful consumption, which seeks self-growth an...
Consumption values and consumer identities have been widely explored as needed in the literature on sustainability, but they are mainly treated as separate predictors of sustainable behavior. Researchers are calling for further analysis of these vari...
There is increasing interest in the role of Alternative Food Networks (AFNs) as spaces in which food consumption is shaped not only by economic factors, but also by social, environmental, and territorial ones. The present study explores how territori...
In response to the rising demand for sustainable transportation, electric vehicles (EVs) are increasingly regarded as viable alternatives to conventional vehicles. This study investigates the intention of Malaysian consumers to choose EVs as their pr...
Despite extensive research on green consumption, consumer purchase intentions for bamboo products under China’s “replacing plastic with bamboo” policy remain underexplored, given growing plastic pollution concerns. Research remains...
Service quality is an important factor for a successful company. The SERVQUAL model is widely used. However, it has been controversial over the past 30 years. This research aims to develop a service quality measurement model that can be supported in...
Stress-reducing beverages represent a growing segment of the functional beverage market. Stress is a particularly salient concern among young consumers, who are also the category’s primary early adopters, making them the key target segment for...
This study addressed a critical gap in understanding the drivers of movie consumption during digital transformation and streaming platform proliferation. It examined the direct effects of three core dimensions—social value, functional value, an...
As digital transformation accelerates in tourism and hospitality, sustainability-related information on booking platforms has become increasingly relevant to consumer decision-making. However, prior research has not sufficiently explained how such in...
The impact of climate change and the demand of people for water resources are dramatically increasing. In order to protect water supply in the world, it is essential to develop individuals’ sustainable water consumption behaviors. Teachers play...
For many years, the concept of sustainability and luxury has been considered a paradox. Despite scholars’ efforts to highlight the compatibility between sustainability and luxury, the limited studies have shown mixed and inconclusive evidence....
24 December 2022
Background: Health is not the only aspect people consider when choosing to consume meat; environmental concerns about the impact of meat (production and distribution) can influence people’s meat choices. Methods: We conducted a mixed-methods sy...
Against the backdrop of sustained growth in energy demand and energy transformation in China, accurately predicting future energy consumption trends is essential to developing science-based energy strategies and ensuring energy security. Traditional...
This study is based on the Theory of Planned Behavior (TPB) and focuses on university students in South Korea and China. It explores how the consumption value of sustainable fashion products affects consumers’ purchase intentions. Additionally,...
The COVID-19 pandemic has been one of the most unprecedented crises of recent decades with a global effect on society and the economy. It has triggered changes in the behavior and consumption patterns of both final consumer and industrial consumers....
Perceived value is a key factor shaping consumer purchase decisions. In the field of functional snack consumption, generational differences in value perception dimensions significantly influence decision-making processes, creating both challenges and...
This study, grounded in the Stimulus-Organism-Response (S-O-R) model and incorporating a sustainable consumption perspective, investigates how the characteristics and marketing strategies of blind box products influence continuous purchase behavior t...
In this research, we debate the critical challenges posed by the COVID-19 pandemic such as food scarcity, by examining the influence of consumption values on consumers’ willingness to consume genetically modified (GM) food in the presence of co...
Drifting away from the neoclassical growth conjecture of economic growth being solely dependent on capital and labor inputs, this paper aimed to evaluate the dynamic impacts of energy consumption, energy prices and imported energy-dependency on both...
China, as the world’s largest energy consumer, is faced with the growing pressure of carbon emission reduction. Promoting the sustainable transformation of the economy and society has become a major concern for all sectors of society. This pape...
Mobile payment services are increasingly embedded in everyday digital consumption, yet their sustainability relevance should not be assumed solely from technological adoption. This study conceptualizes sustainable mobile payment consumption as a rela...
The home meal replacement (HMR) market in Vietnam is expected to grow due to economic growth and the associated reduction in household size resulting from this. This study sets the development direction of HMR products and establishes product marketi...
The sustainable consumption trend is gaining popularity among Gen Z. Guided by the environmental awareness construct, Norm Activation Model, corporate social responsibility paradigm, and shopping value perspective, this study aims to assess how envir...
The use of organic food is of paramount importance in ensuring the safety of our food supply and safeguarding the well-being of people worldwide. This study aims to add to existing knowledge about family perceptions toward organic food consumption, s...
China is confronted with the dual constraints of economic transformation and carbon emission reduction. As the digital economy is a key force in promoting economic transformation and optimizing industrial structure, it is crucial to analyze the digit...
Museums are increasingly recognized as important cultural institutions for promoting sustainability by shaping visitors’ values, experiences, and consumption-related decisions. This study investigates how interactive marketing in museum setting...
People’s increasing attention towards environmental issues and carbon emission level per capita of consumption has made the influencing factors of low-carbon consumption behavior a research hotspot. In this study, a random sample of tourists in...
1 September 2026
Whether people buy sustainably may depend not only on their values, but on what they believe the retail platform makes possible. This study develops that argument by extending Value–Belief–Norm theory among UK online shoppers. It introduc...
Green is a timely and crucial concept in sustainability; therefore, encouraging both public and private businesses in Malaysia to persistently promote and make attempts to put green practices into effect is similarly crucial. The green industry and i...
This study aimed to identify relationships between variables by integrating green consumption value (GCV), attitude toward food, and brand evangelism for farm-to-table (FTT) foods in the context of green food tourism. Moreover, the study aimed to pro...
The data factor strengthens the power of the consumption end, and its high liquidity alters the relationship between the consumption end of the value chain (CEVC) and the production end of the value chain (PEVC). In this paper, we used an interaction...
Consumers have a dual role as economic actors who purchase products and as citizens comprising society. Thus, consumers may experience conflict between pursuing personal values (i.e., low price and high quality) and social values (i.e., equity and co...
of 238