Abstract
Background: Health is not the only aspect people consider when choosing to consume meat; environmental concerns about the impact of meat (production and distribution) can influence people’s meat choices. Methods: We conducted a mixed-methods systematic review, searched six databases from inception to June 2020, and synthesised our findings into narrative forms. We integrated the evidence from quantitative and qualitative data sets into joint displays and assessed the confidence in the evidence for each review finding following the GRADE-CERQual approach. Results: Of the 23,531 initial records, we included 70 studies: 56 quantitative, 12 qualitative, and 2 mixed-methods studies. We identified four main themes: (1) reasons for eating meat; (2) reasons for avoiding meat; (3) willingness to change meat consumption; and (4) willingness to pay more for environmentally friendly meat. The overall confidence was low for the reasons for eating and/or buying meat, for avoiding meat, and for willingness to change meat consumption, and was moderate for willingness to pay more for environmentally friendly meat. Conclusions: Regardless of people’s general beliefs about meat and its impact on the environment, most people may be unwilling to change their meat consumption. Future research should address the current limitations of the research evidence to assess whether people are willing to make a change when properly informed.
1. Introduction
Besides the availability of and access to food, individuals’ food choices are influenced by a wide range of factors [1], including biological, psychological, social, cultural, and historical influences [2]. These factors can be unconscious while others are more rational [2]. For example, many people consider meat a healthy food and an important source of nutrients that must be part of their diet, whereas other people avoid or limit their meat intake because they believe that meat is harmful given its alleged association with chronic diseases such as cancer [3]. Health, however, is not the only aspect people consider when choosing to consume meat; other factors such as concern for animal welfare and the environmental impact of meat (production and distribution) can influence people’s meat choices and thus its consumption [4].
If one believes that guidelines should reflect people’s values and preferences (rather than prescribing what a panel thinks people should do according to the panel’s values and preferences), understanding people’s overall meat values and preferences becomes crucial for producing trustworthy nutritional recommendations [5,6]. However, many dietary guidelines, including meat recommendations, do not explicitly address their target population’s values and preferences on meat intake [5,7,8].
Previously, as part of the NutriRECS initiative (www.nutrirecs.com (accessed on 17 March 2020)), we published a systematic review specifically addressing the health-related values and preferences regarding meat consumption [3]. The evidence informed the recommendations for unprocessed red meat and processed meat intake [9]. Cognizant of the increasing evidence suggesting that large-scale meat production facilities, by depleting the availability of fresh water and as a major source of anthropogenic greenhouse gas emissions, are a substantive driver for global warming and environmental degradation, some people have limited their meat consumption as a result of these environmental concerns [10,11,12]. We have therefore conducted a systematic review to evaluate how environmental concerns may influence meat consumption behaviours.
2. Methods
We conducted a systematic review according to a protocol registered in PROSPERO (CRD42018088854) [13] and adhered to the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) reporting statement [14].
2.1. Data Sources and Searches
We designed and conducted an exhaustive search in MEDLINE (via PubMed), EMBASE (via Ovid), Web of Science (Institute for Scientific Information), CAB abstracts (via CABI; Centre for Agriculture and Bioscience), AGRIS (International System for Agricultural Science and Technology), and FSTA (Food Science and Technology Abstracts) from inception to June 2020. We defined search terms related to meat consumption; consumer behaviour; and values, preferences, and attitudes and combined them with relevant terms from the controlled vocabulary from each database. We did not restrict our search by publication status or date of publication (Table S1). We also reviewed reference lists of the included articles and relevant systematic reviews.
2.2. Study Selection
We included studies exploring how environmental values and preferences can influence meat consumption in adults (≥80% of the sample were 18 years or older). If studies did not report the participants’ age, we assumed that >80% of the participants were ≥18 years old. We included studies that obtained data by qualitative (e.g., interviews, focus groups), quantitative (e.g., cross-sectional survey), or mixed methods (e.g., both interviews or focus groups and a cross-sectional survey). We included only studies published from 2000 onwards conducted in Europe, Australia, Canada, and the United States (USA) because we considered them a homogeneous set of countries reflecting similar socio-economic characteristics and values. If a study was conducted in multiple countries, including countries that did not fulfil the eligibility criteria, it was included. We excluded experimental/intervention studies and studies focusing on: meat alternatives (e.g., cultured meat, in vitro meat, functional meat products, or genetically modified meat); meat quality (meat composition, sensory quality, and/or palatability factors or origin of meat); meat safety (e.g., food handling, chemical hazards/meat contamination, or storing/preservation of meat); meat industry (e.g., market research to inform or meet consumers’ demands); meat consumption trends; and studies focusing on specific populations (e.g., cancer survivors or pregnant women).
Following a calibration exercise, teams of two reviewers independently screened the titles and abstracts of all retrieved references from the search. Subsequently, teams of two reviewers independently reviewed the full text of articles deemed potentially eligible in the title and abstract screening. In case of disagreement, reviewers reached consensus with the help of a third reviewer.
2.3. Data Extraction
We used two ad hoc data extraction forms for quantitative and qualitative studies (Tables S2 and S3). For mixed-methods studies, the quantitative and qualitative evidence was extracted separately in the corresponding extraction form. After calibration, two reviewers independently abstracted information from each study including: (1) study identification; (2) objectives or research questions; (3) participant characteristics; (4) general design and methods; (5) risk of bias/methodological limitations; and (6) findings. In case of disagreement, reviewers reached consensus with assistance from a third reviewer.
2.4. Risk-of-Bias/Methodological Limitations Assessment
For quantitative studies, we used an adapted version of available GRADE guidance to assess the risk of bias (RoB) of studies on the importance of outcomes on values and preferences [15]. We considered five items grouped in three domains: (1) selection of participants; (2) missing outcome data; and (3) the measurement instruments’ validity. We rated studies as high risk of bias if the measurement instrument did not have evidence of validity, or it was unclear, and as moderate risk if it was validated but two or more items proved at high risk of bias.
For qualitative studies, we used the Critical Appraisal Skills Programme (CASP) qualitative research checklist to assess the methodological limitations (ML) of the studies, consisting of the appropriateness of the following items: (1) aim of the research; (2) qualitative methodology; (3) research design; (4) recruitment strategy; (5) data collection; (6) researcher and participants relationship; (7) ethical issues; (8) data analysis; (9) summary of findings; and (10) value of the research [16]. We rated studies as “serious methodological limitations” if three or more items had serious concerns, as “Moderate methodological limitations” if they had two items with serious concerns, “minor methodological limitations” if one item had serious concerns, and “No or minor concerns” if no items had serious concerns. A pair of reviewers independently assessed RoB/methodological limitations; in case of disagreement, they reached consensus with the help of a third senior methodologist.
For mixed-methods studies, we used the mixed methods appraisal tool (MMTA) consisting of the appropriateness of the five following items: (1) use of mixed-methods design, (2) integration of different components of the study, (3) interpretation of qualitative and quantitative components, (4) reporting of inconsistencies between quantitative and qualitative results, and (5) quality criteria of quantitative and qualitative evidence [17].
2.5. Data Synthesis and Analysis
We synthesised our findings into narrative forms following an iterative four-step approach that involved simultaneous quantitative and qualitative data collection and analysis.
First, we selected two to three eligible articles per study design, identified key themes, and coded them in different categories. Second, we used these categories to design ad hoc data extraction forms. Third, through an iterative process, we compared the key themes of the different categories identified across all studies, categorised them into different groups depending on the type of population (e.g., women, vegetarians, elderly) and developed analytic themes. Finally, we applied a critical meta-narrative synthesis to transform the quantitative data into qualitative data [18,19,20]. For the latter, we used four systematic profiles and several critical questions (e.g., “Modal profile” refers to the most occurring different attributes, and therefore if most study participants reported to consume meat, they were described as omnivores) to extract the identified narratives and to guide our synthesis of data (Table S4) [18]. We synthesised and narratively reported the findings according to the identified themes. Within each identified theme, we divided the findings into different subsections (if applicable) according to the following criteria:
- Type of data: whether the findings were from quantitative (e.g., questionnaire) or qualitative (e.g., interview) data sets.
- Previous knowledge/information on the environmental impact of meat: whether the participants had been informed about the environmental impact of meat before being asked about their beliefs, preferences, and/or behaviours.
2.6. Integrating Qualitative and Quantitative Analyses
We compared the narratively reported findings from the quantitative and qualitative data sets, searching for similarities and differences [21]. We integrated them into joint displays, which present findings from both quantitative and qualitative data sets per theme [21,22,23], and assessed whether findings from each data set agreed, offered complementary information, or contradicted each other [22].
2.7. Confidence in the Evidence
We assessed the confidence in the integrated evidence using the GRADE-CERQual approach [24]. This is the most appropriate approach for assessing the extent to which a review finding is a reasonable representation of the phenomenon of interest—in our case the phenomenon of interest was people’s values and preferences regarding meat consumption related to environmental impact. Therefore, we assessed the confidence in the evidence considering the following GRADE-CERQual domains: methodological limitations, relevance, coherence, and adequacy, with the exception that we used different appraisal tools for the risk of bias or methodological limitations depending on whether the evidence was quantitative or qualitative as explained above.
To increase consistency and transparency in the overall assessment, we assigned a number value to each of the GRADE-CERQual levels of the concerns as follows: no or very minor concerns were valued as 0; minor concerns as 1; moderate concerns as 2 and; serious concerns as 3. Based on the sum of values per domain and per theme, we judged the overall confidence for all the identified themes as: high confidence (values between 0 and 1); moderate confidence (values between 2 and 4); low confidence (values between 5 and 8); and very low confidence (values between 9 and 12).
3. Results
3.1. Study Selection
We retrieved 23,531 articles. After title and abstract screening, 429 were potentially eligible. We excluded 359 studies (Table S5). After full-text screening, we included 56 quantitative [25,26,27,28,29,30,31,32,33,34,35,36,37,38,39,40,41,42,43,44,45,46,47,48,49,50,51,52,53,54,55,56,57,58,59,60,61,62,63,64,65,66,67,68,69,70,71,72,73,74,75,76,77,78], 12 qualitative [79,80,81,82,83,84,85,86,87,88,89,90], and 2 mixed-methods studies [91,92]. Figure 1 presents the flow diagram with the search results and the selection of studies.
Figure 1.
Flow diagram with the search results and selection of studies.
3.2. Study Characteristics
Of the 56 quantitative studies, 31were conducted in Europe, 11 in the United States, 4 in the United Kingdom, 4 in multiple countries, 4 in Australia, 1 in New Zealand, and 1 study did not specify where it was conducted. Forty-five studies were conducted between 2010 and 2020, and fifteen were conducted between 2000 and 2010. The number of participants ranged between 82 and 24,340. Of the 12 qualitative studies, 4 were conducted in Europe, 3 in the United States, 2 in Australia, 2 were conducted in multiple countries, and 1 in the United Kingdom. Ten studies were conducted between 2011 and 2019, whereas two studies were conducted before 2010 (one in 2005 and the other in 2008). The number of participants ranged between 19 and 270. The two mixed-methods studies were conducted in Europe in 2018 and 2019 and included between 42 and 1532 participants. Table 1 presents the characteristics of the 73 included studies. The risk-of-bias and methodological limitation assessment of the included studies is reported in Table S6–S8.
Table 1.
Study characteristics.
4. Findings
We identified four main themes: (1) reasons for eating meat (8 quantitative studies (28,923 participants), 1 qualitative study (30 participants)); (2) reasons for avoiding meat (29 quantitative studies (64,651 participants), 7 qualitative studies (457 participants), and 1 mixed-methods study contributing quantitative evidence (1532)); (3) willingness to change meat consumption (27 quantitative studies (54,326 participants), 7 qualitative studies (527 participants), and 2 mixed-methods studies contributing qualitative evidence (66 participants)); and (4) willingness to pay more for environmentally friendly meat (2 quantitative studies (2702 participants)). Table S6–Table S9 present the integrated findings and the confidence in the evidence.
4.1. Reasons for Eating and/or Buying Meat
4.1.1. Quantitative Data Set
Eight studies reported on reasons for eating and/or buying meat [25,26,27,28,29,30,31,32]. Among these studies, three (37%) provided participants with data on the environmental impact of meat [25,26,29] while five (63%) did not present participants with any information [27,28,30,31,32].
Informing about the Environmental Impact
When provided with carbon footprint information on meat production, consumers chose products with a lower footprint [25,26,29]. One study found that information on the impact of the carbon footprint provided was meat-type-specific: when participants were given information on the carbon footprint impact of beef products, they were more likely to choose products with a lower footprint. However, in the case of pork meat, the impact was the opposite with participants choosing products with a higher footprint [29]. Moreover, when participants were asked what product features of minced meat had a significant impact on their diet choices, the method of production (conventional, health and safety-oriented, animal-welfare-oriented, and organic production) was important to the minority, while low fat content and price were the most important attributes [29]. In another study, although consumers opted for products with lower carbon footprint labels, other aspects were considered more important, such as the type of meat (e.g., beef vs. turkey) and fat content [25]. Authors also reported that women with a higher income were more concerned with their meat choices based on both their health and environmental impact [25].
Not Informing about the Environmental Impact
When participants were asked to report which meat attribute was important when buying/consuming meat, the environment (for example, carbon footprint information on the label) was not considered the most important characteristic [27,28,30,31,32], while other aspects such as: nutritional values [28,32], freshness of the meat [27], food safety [27,28,30,31], eating enjoyment/taste [27,30,31], and animal welfare [28,31] were considered more important.
4.1.2. Qualitative Data Set
One study reported on reasons for eating and/or buying meat and did not provide any information about the environmental impact of meat to participants [87].
People bought meat products based on tangible aspects such as colour and appearance rather than more intangible characteristics including environmental aspects of production [87]. Only some participants bought environmentally friendly meat products; the main barriers mentioned were the higher price of these products and their general unwillingness to change their diet [87].
4.1.3. Integrated Evidence and Related Confidence
Findings from the quantitative and qualitative data sets were deemed complementary and the overall confidence in the evidence was rated as low because of moderate concerns of methodological limitations/risk of bias and serious concerns of relevance. The integrated evidence and related confidence are presented in Table S9.
4.2. Reasons for Avoiding Meat
4.2.1. Quantitative Data Set
Thirty studies reported on reasons for avoiding meat [32,33,34,35,36,37,38,39,40,41,42,43,44,45,46,47,48,49,50,51,52,53,54,55,56,57,58,59,91]. None of the studies provided participants with data on the environmental impact of meat.
Eleven studies reported that environmental concerns were among the most important reasons for avoiding meat consumption among vegetarians and low-meat consumers/meat reducers [35,43,44,46,48,49,52,54,55]. One study found that environmental concerns were among the most important reasons for being vegetarian together with health [54]. One study reported environmental concerns together with animal welfare as the main reasons to avoid or limit meat intake [44], and similarly, two studies reported that vegetarians agreed more on the benefits for the environment and animal welfare, or meat reduction, compared with the potential benefits of preventing diseases (e.g., heart disease and cancer) [35,46,49].
On the other hand, 12 studies reported that environmental concerns were not among the main reasons for avoiding meat [35,37,39,40,41,42,45,47,53,56,58,91]. Health benefits and the high costs of meat [47], animal welfare together with health [37,39,45,53,58], taste/dislike of meat [35,56] together with animal welfare [35] or health reasons [56], and animal welfare alone [40,41] were the more prominent reasons for avoiding meat in these studies. One study reported that health, the environment, and animal rights were all considered to be generally compelling reasons to adopt a plant-based diet but with health motives being the most common reason [42]. Another study reported that although participants believed that a reduction in meat intake had benefits to the environment, most of the participants who reported having reduced their intake in the past did not do it for environmental reasons [91].
Four studies reported that, overall, women, compared with men, were more likely to avoid meat or eat smaller portions of meat for environmental reasons [33,39,49,59]. On the other hand, in one study men were more likely to report environmental concerns as a reason for avoiding meat compared with women who reported health as the main reason for avoiding meat intake, particularly red meat—beef, lamb and to some extent pork [51].
Two studies reported that younger populations were more likely to agree that there are environmental benefits associated with the consumption of a vegetarian diet [45,54], while those middle-aged appeared to be motivated by health reasons [54]. In one study, individuals with higher education and living alone were more likely to report a dilemma between buying meat for health reasons and not buying it for environmental reasons [32]. In addition, people with higher levels of awareness of the potential environmental impact of meat consumption were more likely to eat less meat and eat more meat substitutes [57].
Finally, three studies reported that people’s motivations for avoiding meat intake were influenced by their dietary behaviour; the stricter the diet in terms of avoiding meat consumption and animal products people followed, the more important environmental concerns were as reasons to avoid meat [34,38,47].
4.2.2. Qualitative Data Set
Seven studies reported on reasons for avoiding meat consumption [79,80,82,83,85,88,89]. One study (14%) provided participants with information on the environmental impact of meat production [83], and six studies (86%) did not [79,80,82,85,88,89].
Five studies reported that environmental concerns were not among the main reasons for having reduced meat intake [79,80,83,88,89]; other reasons such as animal welfare [80,89]; health concerns [80,89]; self-fulfilment; and taste or aesthetics (such as colour and appearance) [79] were considered among the main reasons for avoiding meat. However, for some participants, the environmental impact of meat production was mentioned as one important reason for avoiding meat intake [79]. Similarly, another study reported that environmental benefits were considered important reasons for following a more plant-based diet along with the perceived health benefits of plant foods and their taste, variety, and versatility [85]. Environmental concerns tended to be a contributory factor rather than the primary driver for avoiding meat [83]; people might have started avoiding meat for a specific reason such as the decision to protect animals, but later other reasons such as health concerns or environmental protection reinforced and supported the choice of avoiding meat [82].
Environmental concerns about meat consumption were considered important depending on participants’ dietary behaviour; one study reported that all vegans found the environment an important issue for meat consumption, while only a minority of omnivores mentioned it [82].
4.2.3. Integrated Evidence and Related Confidence
Findings from quantitative and qualitative data sets were deemed complementary and the overall confidence in the evidence was rated as low because of minor concerns of methodological limitations/risk of bias, minor concerns of coherence, and serious concerns of relevance. The integrated evidence and related confidence are presented in Table S10.
4.3. Willingness to Change Meat Consumption
4.3.1. Quantitative Data Set
Twenty-seven studies evaluated people’s willingness to change meat consumption [31,33,45,47,50,56,57,59,60,61,62,63,64,65,66,67,68,69,70,71,72,73,75,77,78]. Three studies (12%) provided participants with data on the environmental impact of meat consumption [33,66,68], whereas twenty-four studies (88%) did not present participants with any information [31,45,47,50,56,57,59,60,61,62,63,64,65,67,69,70,71,72,73,75,77,78].
Informing about the Environmental Impact
When informed about the environmental impact of meat, most participants reported low willingness to reduce their meat intake [33,66,68], partially because they mistrusted the information provided [33] and because other strategies such as replacing beef, for example, with chicken every other meal [68] or reporting the ecological impact on the food’s labels [66] were believed to be more favourable for the environment. Moreover, they believed that by stopping meat consumption completely, their actions would have no effect on mitigating climate change. One study provided participants with a fictional newspaper article describing the potential environmental damage of meat production (e.g., greenhouse gas emissions) [33]; in a second study participants were given a fact sheet on the impact of meat on the climate and presented with information indicating that a reduction in meat intake would reduce greenhouses gas emissions and that beef and mutton have significantly higher emission costs than other meats [66]. A third study presented participants with a one-page cover story reporting the causes and consequences of and mitigating actions for climate change in relation to meat consumption [68].
Not Informing about the Environmental Impact
When people were asked if they would be willing to reduce their meat intake in the future, most of them reported that they would not reduce their consumption [56,60,63,64,69,70,73,75,76,77,78]. Several reasons and/or barriers were reported for not wanting to reduce meat intake [45,48,50,61,71,92]. See Figure 2.
Figure 2.
Barriers for meat reduction—quantitative data set. * Study 1 and Study 2.
Two studies found that the perception of barriers was gender-specific: women considered high prices and poor supply to be more important barriers for reducing meat, whereas men considered disbelief, strangeness, eating habits [71], and the enjoyment of eating meat more important [31].
In addition, seven studies identified the behaviours participants believed to favour the environment [47,60,64,70,78,80]. Buying local and seasonal food [47,61,65,6768,72,77], (Study 1 in [67]), decreased use of packaging [47,60,70,75], reducing food waste [61,79], driving less [68,82], and using less energy at home [67,77] (Study 1 in [67]) were behaviours believed to be more efficient in mitigating climate change.
Similarly, most omnivores reported to be willing to adopt or accept other strategies to reduce the climate impact rather than reducing meat [67,73,76,78] (Study 2 in [67]). See Figure 3.
Figure 3.
Behaviours participants would be willing to adopt or accept in the future to favour the environment. * Study 2.
Nevertheless, three studies reported that most of the participants, when presented with different sustainable food behaviours they could choose from, were willing to reduce their meat intake [59,65,80]. One study reported that participants were more willing to reduce the meat quantity in their traditional meal rather than eating plant-based meat substitutes and proteins from insects [80]. In another study, most participants were willing to eat less meat but of better quality (certified origin) instead of replacing most of the meat with vegetables [65], and in a third study, participants were more willing to reduce meat intake (eat smaller portions, take a meat-free day per week) than buy organic meat, buy free range meat, or eat less dairy [59].
Thirteen studies reported that, overall, women perceived higher environmental benefits of eating less meat than men and were more willing to reduce meat intake [31,56,59,61,62,63,64,65,69,70,75,76,78], and women were more likely to have already reduced their meat consumption in the past [75]. Similarly, two studies reported that women had more positive views of vegetarianism and veganism compared with men [61,71]. Generally, male respondents and with higher incomes [71] were less willing to reduce their meat intake. Moreover, participants with higher education and socio-economic status were more willing to reduce their overall meat intake in the future [56,57,59,69]. In addition, smaller household sizes and higher age levels appear related to a higher level of meat curtailment [59].
Finally, participants who consumed meat in larger quantities and more frequently were less positive towards a reduction in meat intake [63,64,65,67,72,75], whereas those with higher concerns for environmental problems were much more likely to intend to stop eating meat [63,67,75,76]; also, an increased scepticism toward climate change was associated with a decrease in people’s willingness to change their meat consumption [63].
Contrary to the above, one study found that gender, as well as age, meat consumption behaviour (high vs. low intake), and socio-economic status differences, had no impact on people’s belief that eating less meat would help reduce climate change [62].
4.3.2. Qualitative Data Set
Eight studies evaluated people’s willingness to change meat consumption when faced with environmental concerns of meat consumption [81,83,84,85,86,87,90,91]. One study (12%) provided participants with data on the environmental impact of meat [83], and seven studies (88%) did not provide any information [81,84,85,86,87,90,91].
Informing about the Environmental Impact
When provided with an information sheet about the impact of food production on climate change, most of the participants showed a low level of awareness of the association between climate change and meat consumption, and some participants reported considering reducing their meat consumption or had already reduced their intake in the past. However, environmental concerns tended to be a contributory factor rather than the primary driver; other aspects were reported to be more important for the environment and were country/culturally specific; for example, deforestation in Brazil was considered more important and harmful for the environment compared with meat consumption. Moreover, participants were sceptical of the credibility of sources and arguments reported by the media about the impact of meat consumption [83].
Not Informing about the Environmental Impact
Most of the participants were reluctant to reduce their meat intake for a more environmentally friendly diet [81,84,86,91], and overall, there was a lack of awareness of the climate impact of meat production [84,86,87,91]. On the other hand, although some participants recognised the importance of reducing meat consumption, they expressed difficulties in being a sustainable consumer daily [90]. Several reasons and/or barriers were reported for not wanting to reduce meat intake. Figure 4 shows people’s barriers to reducing meat consumption [81,84,85,86,90,92].
Figure 4.
Barriers to meat reduction—qualitative data set.
In relation to people’s scepticism about the serious impact that meat consumption has on the environment [91] and the disbelief that consumers could solve such a major issue [81,86,91,92], among the minority who said that they would consider eating less meat were those more inclined to do this for health benefits rather than environmental gains or only willing if there was evidence to support that it was indeed beneficial [86].
Others believed that compared with other behaviours meat consumption was trivial and other behaviours would be more favourable for the environment than reducing meat consumption, food packaging (e.g., plastics, recycling), food waste (e.g., sell-by dates, promotions, household waste), the transportation of food (e.g., food miles, imported food, local food, seasonality), and the production and processing of food (e.g., agricultural and retail practices, factory pollution) [86].
Young women were most inclined to change their meat consumption compared with men [91].
4.3.3. Integrated Evidence and Related Confidence
Findings from quantitative and qualitative data sets were deemed complementary and the overall confidence in the evidence was rated as low because of moderate concerns of methodological limitations/risk of bias and serious concerns of relevance. The integrated evidence and related confidence are presented in Table S11.
4.4. Willingness to Pay More for Environmentally Friendly Meat
Quantitative Data Set
Two studies evaluated people’s willingness to pay more for environmentally friendly meat and meat products [26,74]. None of the studies provided participants with data on the environmental impact of meat consumption.
Both studies reported that consumers were willing to pay more for meat produced with a significantly lower environmental impact [26,74]. Labels indicating that the beef mince had a low or moderate fat content [74], was organic meat produced locally, and met animal welfare standards were also significant for consumers [26]. Women and older people showed higher willingness to pay more for meat with minimal environmental impact [26,74]. Findings were only reported from quantitative data sets and the overall confidence in the evidence was rated as moderate because of no or minor concerns of methodological limitations (serious risk of bias), serious concerns of relevance, and minor concerns of adequacy. The evidence and related confidence are presented in Table S12.
5. Discussion
5.1. Main Findings
Our findings show that overall people are highly attached to meat. People are divided between those who believe that meat consumption has a harmful impact on the environment and those who believe that other factors, for example, food waste and food packaging, are more harmful to the environment compared with meat. Regardless of people’s general beliefs about meat and its impact on the environment, most people in our included studies were unwilling to change their meat consumption, and, among those who did already reduce their meat intake in the past, environmental concerns were not always the main reasons but often a contributory factor among others.
People reported several barriers to reducing their meat intake: the high price of non-meat products, its taste, unwillingness to alter their eating habits, the lack of time to make climate-friendly choices, and disbelief that meat has an impact on climate change. Even in the few studies in which participants were presented with scientific evidence linking meat consumption and climate change, consumers did not consider the environment an important aspect when buying/eating meat, nor were they willing to reduce their meat intake.
Our findings are consistent across quantitative and qualitative evidence and across countries and publication years; the overall confidence was low for the themes reasons for eating and/or buying meat, reasons for avoiding meat, and willingness to change meat consumption, and moderate for the willingness to pay more for environmentally friendly meat theme.
5.2. Strengths and Limitations
Our study has several strengths. We performed a mixed-methods systematic review, including both quantitative and qualitative evidence, allowing us to have greater confidence in the interpretation of our findings. We explicitly reported inclusion and exclusion criteria, conducted an extensive search, and performed a duplicate assessment of eligibility and RoB or ML based on a publicly available protocol [13]. We applied the GRADE-CERQual approach to assess the overall certainty of our findings in consultation with GRADE and mixed-methods research experts.
Our study also has some limitations. First, we only included studies conducted in Europe, Australia, Canada, the United States, and New Zealand, and therefore our results reflect those of populations living in high-income countries. While limited data were available, we did not explore whether values and preferences differed in lower versus higher income participants in our eligible studies. Second, most of the included studies did not inform participants about the environmental impact of meat, and therefore their values and preferences were based solely on their personal knowledge or belief. Third, given that some of the authors have recently published a weak dietary recommendation that people continue their meat consumption [9], it is possible that our interpretation of results is biased. To help mitigate this possibility, in addition to duplicate independent data screening and abstraction and a risk-of-bias assessment, we included data abstractors and assessors who were not part of our recommendations. Finally, among the eight studies that did present participants with information on the environmental impact, we did not assess the credibility of this information, nor did we assess if participants were presented with the relative impacts of various behavioural changes that can impact global warming. Moreover, we were not able to investigate in depth if the results were dependent on the age of participants because the age of participants was not consistently reported across studies.
5.3. Our Results in the Context of Previous Research
Our findings are aligned with results from a previous synthesis [93,94]. One systematic review including only quantitative studies reported that only a small minority of included participants were willing to reduce their meat consumption for environmental reasons [93]. The same authors conducted a qualitative synthesis, reporting that the main barriers to meat reduction were the taste of meat, the belief that meat is healthy, and that it is a part of a nutritious diet [94]. In addition, people who had already reduced or eliminated meat from their diet (vegetarians and vegans) did not do so solely for environmental reasons.
5.4. Implications for Research and Practice
Our results have direct implications for several stakeholders such as guideline developers, researchers, and policymakers. Our findings suggest that people are unwilling to change their eating habits and prefer to continue doing what they know and are familiar with, regardless of the alleged impact their behaviour might have on the environment. Based on our findings, it is likely that people will be reluctant to follow plant-based food recommendations contrary to their individual values and preferences. However, people in most of the included studies were not properly informed about the evidence, particularly the best available evidence or the relative impact of changing meat consumption versus various other behavioural changes on the environment. Future research should address these limitations and assess whether people are willing to make a change when properly informed.
Regarding our methods, this systematic review follows and reports step by step an innovative methodological approach to synthesise and assess the confidence of mixed-methods evidence by following solely the GRADE-CERQual approach. This approach could be adopted for future mixed-methods systematic review syntheses for different research areas.
6. Conclusions
Regardless of people’s general beliefs about meat and its impact on the environment, most people may be unwilling to change their meat consumption; however, they have reported to be willing to adopt other, non-food-related strategies (for example, driving less) to mitigate climate change. Most of the participants were not informed about the consequences and impact on climate change, and therefore we cannot confidently conclude that people when properly informed would still be reluctant to change. Future research should address the current limitations of the research evidence (e.g., rather than perceived impact; robust, systematic evidence of the relative environmental impact of locally sourced vs factory farmed meats) to assess whether people are willing to change their meat consumption when properly informed.
Supplementary Materials
The following supporting information can be downloaded at: https://www.mdpi.com/article/10.3390/ijerph20010286/s1, Figure S1: Search Strategies; Table S2: Quantitative Data Extraction Form; Table S3: Qualitative Data Extraction Form; Table S4: Critical Meta-narrative Synthesis: From Quantitative Data to Narratives; Table S5: Excluded Studies and Reasons for Exclusion (N = 357); Table S6: Risk-of-Bias Assessments for Quantitative Studies; Table S7: Methodological Limitations Assessments for Qualitative Studies; Table S8: Critical appraisal of Mixed-Methods studies; Table S9: Evidence Profile for “Reasons for eating and/or buying meat”; Table S10: Evidence Profile for “Reasons for avoiding meat”; Table S11: Evidence Profile for “Willingness to Change Meat Consumption”; Table S12: Evidence Profile for “Willingness to pay more for environmentally friendly meat”.
Author Contributions
C.V., A.P.-D., M.R., I.S., J.Z., B.C.J., G.H.G., M.M.B. and P.A.-C. conceived the idea and were involved in the development of the study protocol. C.V. and I.S. designed the search strategy. C.V., M.M., A.P.-D., C.K., C.S. and J.Z. were involved in screening of the references and in the data extraction. C.V., M.M., A.P.-D. and C.K. performed the analysis. All authors reviewed the data extraction output. C.V. drafted the manuscript under the supervision of M.R. and P.A.-C. All authors have read and agreed to the published version of the manuscript.
Funding
This research received no external funding.
Institutional Review Board Statement
Not applicable.
Informed Consent Statement
Not applicable.
Data Availability Statement
All data generated or analysed during this study are included in this published article and its Supplementary Information Files.
Acknowledgments
Claudia Valli is a doctoral candidate for the PhD in Methodology of Biomedical Research and Public Health (Department of Paediatrics, Obstetrics, Gynaecology and Preventive Medicine), Universidad Autònoma de Barcelona, Barcelona, Spain. The authors would like to thank Claire Glenton from the GRADE-Cerqual working group and Katy Sutclif, an expert in mixed-methods research from UCL IRIS—Institutional Research Information Service, for their valuable input to our methodological approach.
Conflicts of Interest
BCJ received a 2019 start-up grant from Texas A&M AgriLife Research to fund investigator-initiated research related to saturated and polyunsaturated fats. The grant was from Texas A&M AgriLife institutional funds from interest and investment earnings, not a sponsoring organisation, industry, or company. The rest of the authors conducted this study independently without involvement of a funder. No further competing interests are disclosed. The authors declare that no funding grants were involved in supporting this work. The authors are all part of the NutriRECS working group and have previously published a series of systematic reviews, along with guidelines on red and processed meat consumption.
Abbreviations
| AGRIS | International System for Agricultural Science and Technology |
| CAB abstracts | Centre for Agriculture and Bioscience |
| CERQual | Confidence in the Evidence from Reviews of Qualitative Research |
| CASP | Critical Appraisal Skills Programme |
| CMNS | critical meta-narrative synthesis |
| FSTA | Food Science and Technology Abstracts |
| ML | methodological limitations |
| NutriRECS | Nutritional Recommendations and accessible Evidence summaries Composed of Systematic reviews |
| PROSPERO | International Prospective Register of Systematic Reviews |
| RoB | risk of bias |
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