Purpose: This paper seeks to consider the influence of organisational culture and its relationship to employees’ perception of the brand of the organisation they work for. It also aims to clarify where the responsibility lies for setting the organisa...
Recognizing the vital role of a positive city image in attracting stakeholders, urban officials are increasingly implementing cultural branding strategies to establish and highlight their city’s distinct character. Culture, essential in urban d...
Presently, particularly in China, the market for art education is still in the growth stage of industrial development. Nevertheless, there is a huge number of art education businesses competing for a share of China’s art education industry, whi...
With the increasing importance of cultural consumption and the sustainable revitalization of intangible cultural heritage (ICH), visual communication has become a key mechanism for translating cultural meanings into contemporary branding contexts. Th...
This study examines the impact of cultural involvement on brand enriching benefits and consumers’ willingness to pay a premium (WPP). Additionally, it explores the underlying mechanisms behind this impact. A partial least squares structural equ...
Recently, traditional cultural resources (TCRs) have become a core part of enterprise clothing branding strategies. Such clothes, expressed in traditional culture, are widely accepted and recognized by audiences. Unfortunately, industry has leveraged...
Mixed reality technology is being increasingly used in cultural heritage attractions to enhance visitors’ experiences. However, how the characteristics of mixed reality affect satisfaction and brand loyalty has not been explored in previous res...
This article explores the challenge of developing a sustainable cultural brand for cities that are primarily perceived as tourist destinations. While major urban hubs like Berlin (DE), Edinburgh (UK), and Lisbon (PT) have successfully transitioned fr...
The international debate on cultural heritage enhancement and cultural cross-overs, highlights the need to rethink the relationship between economy, society and territory by working on innovative urban planning and evaluation approaches. In recent ti...
Improving the brand value of agricultural cultural heritage can promote the development of the local social economy. Meanwhile, cultural memory and brand value are inseparable. Therefore, this study took the Anxi Tieguanyin Tea Culture System as the...
Many heritage enterprises have been struggling with severely declining brands in the digital era and are in desperate need of brand revitalization. Resolving the decline of heritage brands is not only a commercial issue but also a cultural sustainabi...
Agricultural heritage includes both material and immaterial vestiges of past agricultural practices that are directly tied to human agriculture. It holds great ecological, cultural, commercial, and tourism value. There are not many historical sites a...
Private healthcare organizations increasingly compete on their internal culture and on how consistently that culture reaches patients, particularly in destinations where treatment and cultural tourism overlap. Organizational communication and interna...
Place branding often builds upon gastro-cultural features. Yet, the convergence point between gastro-cultural place identity and the experience on offer could (and should) further benefit from contemporary studies in emerging fields, such as value co...
In the second decade of the 21st century, social media changed the nature of communication and cooperation between participants of the culture services market. They became, among other things, an important marketing instrument in the area of contact...
This study proposes the Brand Identity–Image Convergence Model (BIICM) as an integrative framework for analyzing how animated cultural content contributes to nation branding within digital ecosystems. Focusing on the global reception of K-Pop D...
The night-time economy is an important part of the urban economy and contributes significantly to modern cities’ GDP. The development of night tourism is one of the crucial means to enrich and prosper the night-time economy. Recently, as a popu...
Medieval fortresses represent an important tangible heritage of a nation’s culture and a valuable development asset for a particular destination on which its place-branding strategy for tourism could be built upon. Traditionally in Serbia, heri...
This study systematically evaluates ten historical cultural symbols in the brand image design of Xuzhou City based on Grey System Theory and Fuzzy Evaluation Method, revealing their significance and distinctions within city branding. First, Grey Syst...
Several approaches to the concept of the territorial brand have been given over time, which has generated different contextualizations to and applications of the concept. In order to homogenize and clarify the concept, the present paper aims to prese...
Several studies on cultural–creative tourism, urban branding (UB), youth engagement, and sustainability have been conducted in isolation, obstructing comprehensive approaches to UB development challenges. This review article aims to develop an...
In recent years, the application of augmented reality digital technology in brands has transformed the way consumers interact with brands. This study focuses on the impact of augmented reality (AR) technology on consumption behavior and brand communi...
Global tourism is posing challenges on the environmental and social sustainability of host communities, while the industry itself has proven to be vulnerable to threats such as a global pandemic. Proximity tourism was demonstrated to be a more sustai...
This study examines how sustainable development of the cultural embeddedness of regional brand products (CERBP) can be maintained, which has received limited attention. Accordingly, it proposes a novel conceptual model by integrating the theory of pl...
Cultures of primary human nasal epithelial cells (hNECs) differentiated at the air–liquid interface (ALI) represent a sophisticated and widely used model of the human upper respiratory epithelium. Despite the availability of various cell cultur...
This paper examines the tourism destination brand identity and brand experiences which can influence visitors’ intention to recommend. The study of the importance of destination brand identity and brand experiences in the context of Taiwan has...
This research focuses on the effects of online destination brand experience on destination brand authenticity, destination brand engagement, and external search behavior and behavioral intention. It also investigates the mediating effect of destinati...
Many countries have adopted culture policies such as the European Capital of Culture program to revitalize cities. Culture brings economic benefit to a city through creative industries as well as vitalizes cities by allowing excellent workforce to st...
Local businesses, local brands, and brand names in the local language help to preserve the local culture of a country. Through a content analysis, this study examined the 880 most successful brands in nine Latin American markets to evaluate the preva...
Exploring destinations that are of cultural importance is becoming popular among tourists of all age groups. The unique blend of culture and heritage associated with such sites make them particularly interesting destinations to visit. Despite being r...
The subject of this article is nation branding in the culture market, namely the role cinematography plays in creating a nation brand. Sustainability and sustainable development in the film industry is conditioned by variety in cultural promotion cha...
The purpose of this study was to explore how a regional brand can be co-created among different cities by employing the concept of place branding and brand culture. The Andaman Tourism Cluster of Thailand (ATC) generates the most tourism revenue in T...
The branding of cities through their historical and cultural assets has become a pivotal strategy in urban development and tourism. This study focuses on Erbil Citadel, a UNESCO World Heritage Site, and its potential as a brand for Erbil, a city with...
In the post-pandemic era, tourism is recovering and historical and cultural scenic spots are highly favored but face serious homogenization and fierce competition. It is clear to both the industry and in academia that brand image building through soc...
The present study investigates the effect of a tourism destination’s perceived sustainable image on the globalness of brands named after the destination and attests the mediating role of brand globalness on the relationship between destination image...
Urban branding has become an influential mechanism through which cities construct identity, shape public perception, communicate cultural distinctiveness, and guide urban transformation and place-based development. In heritage contexts, its significa...
This paper examines how recognisable artistic authorship becomes durable cultural authority through the interaction of artistic production, public communication, discursive positioning, and institutional legitimation. Martin Scorsese offers an inform...
There is direct correlation between building powerful destination brands and the degree to which tourists and locals share the brands values. The massive penetration of the active population by Generation Y has generated a major shift in tourism mark...
Cultural heritage, considered as a tool for sustainable tourism development and place branding, makes a destination appealing to visitors; hence, cultural heritage tourism can be a driving force for economic growth in cities and regions. Polycentrici...
Branding refers to the distinctiveness of an organization that differentiates it from its competitors and builds loyalty with customers. Brand trust is the confidence consumers have in a company to deliver consistently against their expectations of t...
Although place branding in cross-border (c-b) areas is challenging, various c-b areas with common eco-natural and cultural characteristics are popular tourist brands in their own right. The emergence of c-b areas as destinations is not surprising sin...
Cities are complex entities, reflecting an intricate system of relationships intertwined over time, development processes, and territorial planning, sustainability and management. Within this network of interactions among people and territories, the...
Social media marketing communication is among the current strategies used to provide visibility to cultural heritage, sales promotions being especially relevant. Nevertheless, despite the fact that social media has now built significant momentum, the...
Culturally associated brands that reflect the cultural backgrounds of other countries have been extensively studied, but research on the conformity consumption of culturally associated brands in specific countries has rarely been conducted. This stud...
Destinations increasingly shift from promotional branding toward holistic and inclusive identity strategies, where cultural heritage operates as both an anchor of local distinctiveness and a catalyst for creative place-making. This study presents a m...
Folk festivals and other intangible cultural heritage have received widespread attention, and their socio-cultural value can be used to promote tourism, strengthen local identity, and build city brands. However, it remains unclear how these intangibl...
This study aims to explain what drives consumers to adopt e-tipping in restaurants and determine whether interface-based manipulation reduces perceived autonomy, lowers satisfaction, and weakens brand favorability. Prior research indicates that when...
This study investigates the social processes of place-making, sense of place, and place branding within the context of private art museums in Eastern China, highlighting their role in fostering social interaction and contributing to urban sustainabil...
As battery performance, range, and intelligent features become baseline competitive attributes in China’s new energy vehicle (NEV) market, consumers also encounter brand and model names when forming impressions of vehicles. This study examines...
Sustainability is to promote economic growth that generates equitable wealth for all without harming the environment, becoming one of the objectives that serve as a starting point for many place branding strategies. Cultural heritage, environmental s...
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