Augmented Reality and Virtual Reality Application in Urban Heritage Tourism

Dear Colleagues,

With the advancements in mobile and wearable technologies, there has been a major shift towards how information are received pre-, during and after travel. These developments led to the increased importance of augmented reality (AR) and virtual reality (VR) for the tourism industry. Today’s tourists are used to the direct access of information to receive an enhanced experience through the projection of digital content into their direct line of view. These new developments have serious implications for urban heritage tourism. AR and VR offer new opportunities to create interactive, educational and entertaining experiences. Given these developments, this special issue invites papers to advance tourism researchers’ as well as practitioners’ understanding of how AR and VR affect the future of the urban heritage tourism.

This special issue offers a platform to identify new trends, developments and applications of immersive technologies in the context of urban heritage tourism from the perspective of sustainability. This special issue is interested in how Internet of things (IoT) is affecting urban heritage tourism; its consequences for DMOs, businesses and tourists at destinations. From the consumers’ perspective, this special issue is calling for papers on immersive on and off-site experiences using immersive technologies, AR & VR. From the suppliers perspective, this special issue furthermore looks into the role of immersive technologies for sustainable development and growth of urban heritage tourism.

Dr. Timothy Jung
Dr. M. Claudia tom Dieck
Guest Editors

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