Special Issue "Sustainable Cultural Management"
Deadline for manuscript submissions: 30 April 2019
Dr. Anna Gaio
Any business entity that wishes to maintain and strengthen its position in the market must adapt to changing market conditions and the requirements and needs of its customers. This applies to all sectors of the economy, including business entities in the cultural sector, such as cultural institutions. For over twenty years, we have been able to observe dynamic developments in this sector, which have thus brought about a change in its business structure. This change is mainly reflected in the increase in the number of private institutions and companies in culture-related industries, which in turn has led to ever more pronounced competition in the sector. Therefore, the institutions of culture have to face an extremely difficult situation. However, such difficult situation may be also perceived as a challenge for searching new solutions commensurate to the 21st century.
The concept of sustainability offers new framework for redesigning cultural policies and revisiting cultural management methods through a comprehensive approach that encompasses care for the environment, develops practices for sound management of public resources and brings the concept of social responsibility to the forefront.
This concept requires an innovative approach not only to the cultural offer and the provision of services in the field of culture, but also to the formation of long-term relations with interested parties and investments in local communities. Cultural organizations that introduce innovations in line with the sustainable management concept must constantly improve their management systems, processes and tools, whilst skilfully managing their relations with various interest groups. This consequently leads to the provision of value which combines both the economic and social aspects.
Given this, this Special Issue on “Sustainable Cultural Management” fulfils a considerable gap in the literature. It encourages a diverse set of submissions and we will welcome papers that, inter alia, refer to (but are not limited to), themes such as:
- Market orientation in the institutions of culture – enhancement or threat to creativity?
- Culture as public asset
- Socially responsible innovations of cultural organizations
- Sense and opportunities of culture commercialisation
- Methods and techniques of research in the institutions of culture
- Purchasers’ behaviour on the market of cultural goods and services
- Obstacles in satisfying cultural needs
- Culture recipient as a participant of market processes
- Strategic planning in the institutions of culture
- Marketing strategies in the institutions of culture
- Methods of managing the institutions of culture
- PR in the institutions of culture
- Role of the institutions of culture in creating the image of the region
- Management of public space versus cultural activity
- Management of projects in the sphere of culture
- Patronage and sponsorship in culture
- Entrepreneurship in the institutions of culture
- Impact of globalization on the institutions of culture
- Cross-border operations of the institutions of culture
Dr. Łukasz Wróblewski
Dr. Anna Gaio
Prof. Ellen Rosewall
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1700 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
- cultural management
- arts marketing
- cultural policy
- institutions of culture