- Article
When Do You Enter? Entrepreneurial Firms’ Entry Timing and Product Performance in the Digital Platform Market
- Xuelin Chen,
- Dongmei Zhou,
- Ziying Zhan and
- Ruoyu Lu
The digital platform market has evolved into a critical location for firms to engage in innovation and entrepreneurship. However, there is no clear answer to the question of when entrepreneurial firms should enter the digital platform market in order...