- Article
Analyzing Consumer Loyalty through Service Experience and Service Convenience: Differences between Instructor Fitness Classes and Virtual Fitness Classes
- Manuel Jesús Baena-Arroyo,
- Jerónimo García-Fernández,
- Pablo Gálvez-Ruiz and
- Moisés Grimaldi-Puyana
The eruption of technology has revolutionized the sports sector, incorporating new elements and new forms, and has therefore targeted sports activities. The inclusion of virtual fitness classes is leading to an increase in the offers available to con...