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327 Results Found

  • Article
  • Open Access
4 Citations
1,835 Views
17 Pages

30 March 2025

Research on students’ immersive experiences with fully immersive virtual reality (VR) technologies is extensively documented across diverse educational settings; however, in maritime higher education, it remains relatively underrepresented. The...

  • Article
  • Open Access
8 Citations
17,075 Views
23 Pages

This paper explores the intricate interplay between perceived challenge and narrative immersion within role-playing game (RPG) video games, motivated by the escalating influence of game difficulty on player choices. A quantitative methodology was emp...

  • Article
  • Open Access

26 January 2026

Immersive technologies such as Desktop Virtual Reality (DVR), Immersive Rooms (IR), and fully immersive Virtual Reality (VR) are transforming K-12 education by enabling experiential, multisensory, and participatory learning. Yet their pedagogical imp...

  • Article
  • Open Access
2 Citations
2,978 Views
28 Pages

24 March 2025

Chinese tourist factory attractions are increasingly adopting Virtual Reality (VR) technology into experience design to enhance the appeal, visitor loyalty, and the industry’s sustainable development. However, research regarding the impact of V...

  • Article
  • Open Access
7 Citations
6,635 Views
12 Pages

Effects of Acute Beta-Alanine Ingestion and Immersion-Plus-Exercise on Connectedness to Nature and Perceived Pain

  • R. W. Salatto,
  • Graham R. McGinnis,
  • Dustin W. Davis,
  • Bryson Carrier,
  • Jacob W. Manning,
  • Mark DeBeliso and
  • James W. Navalta

This double-blinded, placebo-controlled, crossover study examined the effect of induced painful sensation (via acute Beta Alanine (B-ALA) ingestion) on Love and Care of Nature (LCN), heart rate (HR), rating of perceived exertion (RPE), and McGill Pai...

  • Article
  • Open Access
472 Views
28 Pages

Digital retail is undergoing a paradigm shift driven by the deep integration of artificial intelligence (AI) and augmented reality (AR). Although prior studies have examined the independent effects of AI-based personalized recommendation (cognitive p...

  • Article
  • Open Access
2 Citations
22,075 Views
15 Pages

Stepping Outside the Self Promotes Pro-Environmental Behaviors

  • Chenxuan Hou,
  • Emine Sarigöllü,
  • Myung-Soo Jo and
  • Dapeng Liang

2 September 2018

Although different self-perspectives can prompt different mindsets, leading to different responses, little is known about how self-perspective impacts pro-environmental behaviors. This study explores the effect of self-perspective, i.e., either self-...

  • Article
  • Open Access
7 Citations
7,058 Views
24 Pages

5 August 2022

Research on attention restoration theory has provided consistent results over the years, and exposure to nature has been found to significantly improve and restore directed attention fatigue. However, rapid urbanisation has made it increasingly diffi...

  • Article
  • Open Access
960 Views
26 Pages

12 November 2025

In the context of urban cultural heritage tourism, this study examines how visitors’ expectations and perceptions contribute to satisfaction and loyalty. We develop and validate an integrative model using structural equation modeling (SEM) on d...

  • Article
  • Open Access
1 Citations
2,184 Views
21 Pages

Advances in information technology have enabled virtual museums to transcend traditional physical boundaries and become important tools in education. Despite their growing use, the factors influencing the effectiveness of virtual museums in enhancing...

  • Article
  • Open Access
1 Citations
1,257 Views
17 Pages

28 March 2025

Recent studies have increasingly focused on using virtual reality (VR) exercise video games (exergames) to boost motivation for physical activity among the elderly. However, there is little discussion about the factors influencing the performance and...

  • Article
  • Open Access
3 Citations
3,975 Views
12 Pages

Perceived Quality in the Automotive Industry: Do Car Exterior and Interior Color Combinations Have an Impact?

  • Giuseppina Tovillo,
  • Mariachiara Rapuano,
  • Alessandro Milite and
  • Gennaro Ruggiero

Since in the automotive field colors play an important role, the present study tried to answer the following questions: is the perceived quality (PQ) of the vehicle interior color different after visually exploring the car body color? If so, how? Her...

  • Article
  • Open Access
7 Citations
3,682 Views
16 Pages

12 September 2024

The integration of innovative technologies, such as Virtual Reality (VR), into maritime education presents a substantial challenge but also offers significant potential for enhancing training and knowledge transmission. This study aims to contribute...

  • Article
  • Open Access
1 Citations
2,084 Views
10 Pages

Deceptive Modulation of Actual and Perceived Effort While Walking Using Immersive Virtual Reality: A Teleoanticipatory Approach

  • Trent Yamamoto,
  • Trinabh K. Sahni,
  • Corinne A. McCabe,
  • Trevor L. Nguyen,
  • August E. Blatney,
  • Ross J. Lechner,
  • Thalia H. Nguyen,
  • Dominic M. Benna,
  • Jason P. Farrales and
  • Brett A. Dolezal
  • + 2 authors

12 July 2024

Virtual reality and technology-driven ‘exergaming’ have grown in tandem to expand the possibilities of exercise. However, few studies have investigated these aspects together in the context of treadmill walking. This study examined the ef...

  • Article
  • Open Access
6 Citations
4,090 Views
23 Pages

The Role of Cognitive Absorption in Recommender System Reuse

  • Nirmal Acharya,
  • Anne-Marie Sassenberg and
  • Jeffrey Soar

21 February 2023

E-commerce is the trade of services and goods via electronic means such as the Internet. It is critical in today’s business and user experience. Most current e-commerce websites employ various technologies such as recommender systems to provide...

  • Article
  • Open Access
862 Views
35 Pages

The growing number of public one-way and two-way immersion schools (French/German) in the Swiss cantons of Bern, Jura, and Neuchâtel has resulted in an increased need for teachers who are explicitly prepared for those schools. This need led to...

  • Article
  • Open Access
1 Citations
3,037 Views
10 Pages

For years, athletes and coaches have been looking for new strategies to optimize post-exercise recovery; it has recently been suggested that combining several methods might be a great option. This study therefore aimed to investigate the efficacy of...

  • Article
  • Open Access
44 Citations
6,971 Views
11 Pages

26 January 2019

The eating experience is multimodal. As we consume a dish, we perceive much more than that which initially activates the senses, including influences from our surroundings. Foods sampled in experimental settings are largely evaluated within a sensory...

  • Article
  • Open Access
19 Citations
15,224 Views
17 Pages

7 November 2024

Museums are precious carriers of human civilization and history as well as important places for cultural inheritance and education. However, with the rapid development of science and technology, museums are now facing the challenge of enhancing visit...

  • Article
  • Open Access
39 Citations
22,065 Views
22 Pages

Consumers’ Experience and Satisfaction Using Augmented Reality Apps in E-Shopping: New Empirical Evidence

  • Mirela-Catrinel Voicu,
  • Nicoleta Sîrghi and
  • Daniela Maria-Magdalena Toth

24 August 2023

As more consumers adopt virtual try-on apps, shops can offer their goods at any time. Optimizing the online presence of e-tailers is based on technological advances, especially in mobile networks and augmented reality (AR) and virtual reality (VR) ap...

  • Article
  • Open Access
4 Citations
4,044 Views
14 Pages

Vibrating Tilt Platform Enhancing Immersive Experience in VR

  • Grzegorz Zwoliński,
  • Dorota Kamińska,
  • Anna Laska-Leśniewicz and
  • Łukasz Adamek

One of the disadvantages of virtual reality systems of the past was the fact that they had visual-only interfaces. However, with the development of haptic technology, peripheral solutions to enhance the VR experience are gaining momentum, and many ha...

  • Article
  • Open Access
8 Citations
7,486 Views
23 Pages

28 December 2020

Japanese learners of English can acquire /r/ and /l/, but discrimination accuracy rarely reaches native speaker levels. How do L2 learners develop phonological categories to acquire a vocabulary when they cannot reliably tell them apart? This study a...

  • Article
  • Open Access
13 Citations
5,642 Views
21 Pages

23 November 2022

In this study, we test the immersive character in an interactive content narrative developed for Microsoft HoloLens 2 mixed reality glasses in the dining context. We use retrospective think aloud protocol (RTAP) and galvanic skin response (GSR) to ex...

  • Article
  • Open Access
10,658 Views
15 Pages

24 June 2025

The psychological response to cold is complex. The present study aimed to determine if regular winter swimmers differed from those who did not practise winter swimming in terms of (1) daily perceived emotional states, (2) subjectively perceived satis...

  • Article
  • Open Access
2 Citations
2,848 Views
13 Pages

Background: Microaggressions are subtle slights that can cause significant psychological distress among marginalized groups. Few studies have explored interventions that might mitigate these effects. Objective: This study aimed to investigate if and...

  • Article
  • Open Access
5 Citations
3,439 Views
23 Pages

Authoring Moving Parts of Objects in AR, VR and the Desktop

  • Andrés N. Vargas González,
  • Brian Williamson and
  • Joseph J. LaViola

Creating digital twins of real objects is becoming more popular, with smartphones providing 3D scanning capabilities. Adding semantics to the reconstructed virtual objects is important to possibly reproduce training scenarios that otherwise could dem...

  • Article
  • Open Access
1 Citations
1,803 Views
28 Pages

Static vs. Immersive: A Neuromarketing Exploratory Study of Augmented Reality on Packaging Labels

  • Sebastiano Accardi,
  • Carmelo Campo,
  • Marco Bilucaglia,
  • Margherita Zito,
  • Margherita Caccamo and
  • Vincenzo Russo

11 September 2025

Augmented Reality (AR) is a technology adopted by brands to innovate packaging and improve communication with consumers. Companies integrate AR features into their packaging, choosing between different approaches. However, it is still unclear how dif...

  • Article
  • Open Access
1 Citations
911 Views
26 Pages

20 October 2025

As immersive technologies reshape how people experience identity, emotion, and loss, virtual memorialization is emerging as an important application of virtual reality. This study examines the psychological mechanisms influencing user intentions to e...

  • Article
  • Open Access
74 Citations
3,985 Views
12 Pages

The Adoption of Students’ Hedonic Motivation System Model to Gamified Learning Environment

  • Dokun Oluwajana,
  • Adeleye Idowu,
  • Muesser Nat,
  • Vanye Vanduhe and
  • Samson Fadiya

The acceptance of gamified learning environment is rapidly becoming inevitable in educational learning environment. This gives a widespread popularity by deploying Gamification in to present day curriculum as part of a new educational technology tool...

  • Article
  • Open Access
4 Citations
3,061 Views
16 Pages

22 November 2024

Recent research has used virtual environments (VEs), as presented via virtual reality (VR) headsets, to study human behavior in hypothetical fire scenarios. One goal of using VEs in fire scenarios is to elicit patterns of behavior which more closely...

  • Article
  • Open Access
9 Citations
5,957 Views
20 Pages

15 August 2024

AR integrates virtual elements with the real world in real-time to enhance interactivity and vividness, which may influence consumers’ perceptions and payment intentions. This study explores the impact of Augmented Reality (AR) on consumer will...

  • Article
  • Open Access
26 Citations
6,940 Views
21 Pages

Immersion is often argued to be one of the main driving forces behind children’s learning in digital educational games. Researchers have supported that movement-based interaction afforded by emerging embodied digital educational games may heigh...

  • Article
  • Open Access
1 Citations
4,151 Views
16 Pages

29 July 2025

In the context of eco-friendly e-commerce, understanding the psychological and experiential mechanisms that drive consumers’ online purchasing behavior is essential for promoting sustainable platform development. This study aims to fill a criti...

  • Article
  • Open Access
7 Citations
16,641 Views
29 Pages

21 March 2025

Within the global wave of manufacturing intelligence, AI technologies are revolutionizing industrial frameworks through deep integration. As a resource-intensive sector, fashion has become a pivotal arena for assessing AI’s role in sustainable...

  • Article
  • Open Access
5 Citations
3,096 Views
17 Pages

26 August 2021

Immersive technologies, such as VR, offer first-person experiences using depth perception and spatial awareness that elucidate a sense of space impossible with traditional visualization techniques. This paper looks beyond the visual aspects and towar...

  • Article
  • Open Access
16 Citations
4,809 Views
18 Pages

Effects of Using Immersive Media on the Effectiveness of Training to Prevent Ergonomics Risks

  • Jose Antonio Diego-Mas,
  • Jorge Alcaide-Marzal and
  • Rocio Poveda-Bautista

In this work, the effects of using immersive media such as virtual reality on the performance of training programs to avoid ergonomics risks are analyzed. The advance of technology has made it possible to use low-cost portable devices able to generat...

  • Article
  • Open Access
35 Citations
6,631 Views
22 Pages

How Academics and the Public Experienced Immersive Virtual Reality for Geo-Education

  • Fabio L. Bonali,
  • Elena Russo,
  • Fabio Vitello,
  • Varvara Antoniou,
  • Fabio Marchese,
  • Luca Fallati,
  • Valentina Bracchi,
  • Noemi Corti,
  • Alessandra Savini and
  • Alessandro Tibaldi
  • + 14 authors

Immersive virtual reality can potentially open up interesting geological sites to students, academics and others who may not have had the opportunity to visit such sites previously. We study how users perceive the usefulness of an immersive virtual r...

  • Article
  • Open Access
13 Citations
6,394 Views
22 Pages

This study investigates, from the perspective of affordance theory, how the implementation of gamification features and mechanisms in online-shopping platforms enable consumers to enjoy immersive shopping experiences and make subsequent shopping deci...

  • Article
  • Open Access
19 Citations
5,957 Views
28 Pages

With the rise of the metaverse, digital transformation is profoundly affecting the field of art exhibitions. Museums and galleries are actively adopting metaverse technologies to present artworks through virtual platforms, providing audiences with no...

  • Article
  • Open Access
2,078 Views
10 Pages

Acute Effects of Inspiratory Muscle Warm-Up on Performance and Cardiorespiratory Parameters of Scuba Divers—A Preliminary Study

  • Ricardo Alberola-Blanes,
  • Fernando Alacid,
  • Carmen Daniela Quero-Calero and
  • Daniel López-Plaza

Background/Objectives: The inspiratory muscles play a fundamental role in cardiorespiratory performance, especially in water sports. The main objective of this study was to investigate the effects of an inspiratory muscle warm-up (IMW) protocol on th...

  • Article
  • Open Access
40 Citations
8,127 Views
21 Pages

Immersive virtual reality (VR) based on head-mounted displays has been identified as one of the key interaction technologies of the future metaverse, which comprises diverse interconnected virtual worlds and users who traverse between those worlds an...

  • Article
  • Open Access
62 Citations
11,364 Views
14 Pages

Assessing the Influence of Visual-Taste Congruency on Perceived Sweetness and Product Liking in Immersive VR

  • Yang Chen,
  • Arya Xinran Huang,
  • Ilona Faber,
  • Guido Makransky and
  • Federico J. A. Perez-Cueto

9 April 2020

This study was designed to assess whether the combined effect of taste-congruent and incongruent extrinsic visual cues presented in virtual reality (VR) influences the perception of sweetness and product liking. Three VR environments (sweet-congruent...

  • Article
  • Open Access
24 Citations
6,726 Views
18 Pages

25 August 2021

Extended reality (XR) technologies such as virtual reality (VR) provide a promising alternative for training users through serious games (SGs). VR SGs allow people to train in emergency scenarios and improve their likelihood of survival in high-risk...

  • Article
  • Open Access
1 Citations
2,079 Views
21 Pages

27 April 2025

This study combines the “flow theory” and the “extended technology acceptance model” (ETAM) to explore the perceived utility and sustainable development impact of virtual reality (VR) immersive learning in the hairdressing cou...

  • Article
  • Open Access
18 Citations
8,017 Views
20 Pages

Developing an Interactive VR CAVE for Immersive Shared Gaming Experiences

  • Anastasios Theodoropoulos,
  • Dimitra Stavropoulou,
  • Panagiotis Papadopoulos,
  • Nikos Platis and
  • George Lepouras

The popularity of VR technology has led to the development of public VR setups in entertainment venues, museums, and exhibitions. Interactive VR CAVEs can create compelling gaming experiences for both players and the spectators, with a strong sense o...

  • Article
  • Open Access
33 Citations
6,516 Views
25 Pages

30 September 2022

There have been many attempts to predict new markets, including a new market for internet of things (IoT)-based healthcare and the IoT platform’s ability to offer a variety of applications. It is anticipated that the market for these devices wi...

  • Article
  • Open Access
2 Citations
3,868 Views
42 Pages

With the advancement of immersive technologies, metaverse museum exhibitions have become an increasingly important medium through which audiences access cultural content and experience artistic works. This study aims to identify the key factors influ...

  • Review
  • Open Access
4 Citations
7,242 Views
19 Pages

Virtual Reality: A New Frontier of Physical Rehabilitation

  • Alessandro Capriotti,
  • Sarah Moret,
  • Eleonora Del Bello,
  • Ario Federici and
  • Francesco Lucertini

13 May 2025

Immersive virtual reality (VR) technology has enhanced the field of physical rehabilitation by offering a novel approach to motor recovery and serving as an effective assessment tool. It enables the simulation of various actions, including activities...

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