- Article
“Drink It or Not”: Soft Drink Anticonsumption Behavior and the Mediating Effect of Behavioral Intentions
- Muhammad Faisal Shahzad,
- Yuhang Tian and
- Jin Xiao
Increased health risks and obesity resulting from soft drink consumption have received considerable attention worldwide. The purpose of this empirical study was to explore the antecedents of soft drink anticonsumption behavior in China using structur...