- Article
Interplay of Message Frame and Reference Point on Recycled Water Acceptance in Green Community: Evidence from an Eye-Tracking Experiment
- Hanliang Fu,
- Pengdong Xue,
- Zhifang Wu,
- Hong Zhu,
- Jiachen Niu,
- Yu Lai and
- Caixia Hou
Public rejection of recycled water hinders the application of recycled water use projects in green communities. An effective information outreach strategy could help to overcome this obstacle. This study used message frames and reference points as co...