1,456 Results Found

Understanding how visual content shapes consumers’ persuasion processes in social media environments has become an important research issue. Drawing primarily on the Persuasion Knowledge Model (PKM) and parasocial relationship (PSR) theory, whi...

As a booming branch of online retailing, live-streaming e-commerce can present abundant information dimensions and diverse forms of expression. Live-streaming e-commerce has enabled online retailers to interact with customers face-to-face, resulting...

This study focused on empirically analyzing sport activity participants’ perceptions of hypochondriasis caused by fear of infection and changes in continuous participatory behavior patterns. To this end, a comparative analysis was conducted wit...

Background/Objectives: General practitioners (GPs) face critical workforce shortages and high turnover globally. While external factors are known to influence turnover intention (TI), the role of individual psychological traits is less well understoo...

Foods’ overall liking (OL) and purchase intent (PI) are influenced by visual inputs, such as color cues and serving plate types. Cheese-flavored tortilla chips (CFTC) from two formulations (A and B) with a noticeable color difference (∆E = 4.81) were...

The goal of the present study was to examine whether intention type affects eye movement patterns in a change detection task In addition, we assessed whether the eye movement index could be used to identify human implicit intent. We attempted to gene...

Although existing studies have shown that AI recommendation systems have potential in enhancing consumers’ purchase intention, there remains a lack of systematic research. This study aims to explore how the interaction between information prese...

A spoken language understanding (SLU) system usually involves two subtasks: intent detection (ID) and slot filling (SF). Recently, joint modeling of ID and SF has been empirically demonstrated to lead to improved performance. However, the existing jo...

The purpose of this study was to derive the visit motivations of wellness tourists and to derive strategies for the wellness tourism market through market segmentation based on visit motivations. First, this study derived seven motivators through a l...

This study used a 2 × 2 experimental design to explore the effects of message type (non-narrative vs. narrative information) and social media metrics (high vs. low numbers of plays) of low-carbon-themed social media short videos on people&rsquo...

This study focuses on the factors influencing consumers’ continuous participation willingness in online pre-sale activities. Based on perceived value and social exchange theory, it analyzes how perceived benefits (including practical benefits,...

Background/Objectives: Intentional insulin omission (IIO), commonly referred to as diabulimia, is a high-risk behavioural phenomenon observed mainly in adolescents and young adults with type 1 diabetes mellitus (T1D). Defined as the deliberate reduct...

Technological advancements have revolutionized the proliferation and availability of information to users, which has created more complex and intensive interactions between users and systems. The learning process of users is essential in the construc...

Anti-smoking advertisements are widely used to demonstrate to smokers the harm of smoking, and graphic health warnings (GHWs) are expected to have a positive effect on the intention to quit smoking. This study investigated which type of GHW (health-r...

Since COVID-19, social distancing has become common, and the demand for untact services has increased rapidly, resulting in an economic phenomenon centered on untact worldwide. Due to social distancing, the untact service area is expanding not only t...

In this intervention study, we examined the effects and psychological processes of different types of messaging intended to promote waste-separation behavior on the intent of residents to separate household waste and to engage in other pro-environmen...

Artificial intelligence has been widely applied to e-commerce and the online business service field. However, few studies have focused on studying the differences in the effects of types of customer service on customer purchase intentions. Based on s...

This is a study of the way in which YouTubers’ media metrics influence the effect of their one-sided messages (1SMs) and two-sided messages (2SMs), providing theoretical explanations based on the elaboration likelihood model. Its main objective...

This study examined changes in consumer perceptions of product types and purchase intentions when a subscription model is introduced for products normally sold on a one-time basis. It then proposed product types likely to affect consumers’ purc...

With the rapid growth of short-video platforms and online food-delivery services, mukbang short videos have become an important influence on consumers’ immediate food-related decisions. Drawing on visual hunger theory, this research examines ho...

Promoting consumers’ green consumption is an important way to drive the low-carbon transition on the demand side and achieve sustainable development. Existing research mainly compares the persuasive effects of AI and human recommenders, with li...

With the gradual maturation of live-streaming e-commerce, some merchants invest substantial resources in hiring celebrity streamers, attempting to leverage their influence and credibility to enhance consumer trust and achieve long-term growth. Howeve...

Although much research has been conducted on workaholism, its crossover effects remain uninvestigated, especially in the context of organizations. Based on the job demands-resources (JD-R) model of burnout and the conservation of resources (COR) theo...

Due to the tunable electrical transport properties and lower thermal conductivity, Zintl phase compounds have been considered as a promising candidate for thermoelectric applications. Most Sb-based Zintl compounds exhibit essentially p-type conductio...

The purposes of this study were (1) to identify MBTI (Myers–Briggs Type Indicator) personality profiles of Korean cabin crew in Middle Eastern airlines, (2) to determine whether MBTI personality affects their cross-cultural adjustment competency, occ...

This study investigated the prevalence of and factors associated with behavioral intention to take up any type of HIV testing and HIV self-testing (HIVST) in the next six months among male migrant workers, who were at high risk of HIV infection, in S...

Given the increasingly strained relationship between humans and the environment, green marketing has become a necessity for the sustainable development of society. In this context, this paper seeks to explore the influence of Chinese enterprises&rsqu...

Employees working under conscientious leadership perceive their leaders as ethical leaders. This study investigates the conscientiousness of leaders as an essential trait of ethical leadership and the relationship between ethical leadership and emplo...

We studied three calls of common marmosets, Callithrix jacchus, elicited in the context of food. Call A, but not B or C, had been described previously as a food call. We presented insects (live mealworms or crickets) and fruit (banana or blueberries)...

Social media influencers (SMIs) are becoming increasingly powerful in shaping customers’ perceptions and behaviors regarding the products they purchase and the brands within digital marketing environments. This research proposes to assess the e...

Release-type communication is a common way to guide the public to reduce food waste. It is of great significance to clarify the intervention effect of release-type communication on residents’ waste behavior and reveal the time evolution law of...

This study explored people’s estimation of cooperative intention when paired with people with different types of relationships, and the mediating roles of trust and responsibility between guanxi perception and the estimation of cooperative inte...

To ensure human resource availability for a smooth response during various types of disasters, there is a need to improve the intent of those involved in responding to each hazard type. However, Disaster Medical Assistance Team personnel’s intent to...

This paper investigates the influence of introversion-extraversion personality traits on the knowledge-sharing intention of online health communities (OHCs) using personality trait theory and social capital theory. This study investigates two types o...

Motor intention is a high-level brain function related to planning for movement. Although studies have shown that motor intentions can be decoded from brain signals before movement execution, it is unclear whether intentions relating to mental imager...

Based on the perspective of dual-system information processing, this article explores how word-of-mouth (WOM) referral affects the purchase intentions of consumers with different types of self-construal. Two experimental studies, using WeChat as a re...

This study explores the factors influencing the migration intentions of the new generation of migrant workers from the perspective of employment quality. Utilizing differential analysis, correlation analysis, and the Partial Least Squares Structural...

The use of edible coatings in meat is currently being investigated in several studies. However, consumers’ attitudes toward this technology are not clear. This study evaluated consumers’ intention to purchase vacuum-packaged meat with a c...

Despite the protection status of the marine area in Los Arcos, it has experienced reef deterioration associated with tourism activities. Therefore, this study aimed to analyze SCUBA divers’ impacts by quantifying and typifying their contact with the...

Despite the high expectations of the voice shopping market, the impact of reviews and product types on voice commerce has yet to be explored. The purpose of this study is to investigate the effect of reviews and product types on users’ trust an...

This manuscript investigates how conscious intention and unconscious exercise habits influence physical activity behavior. While prior research has predominantly focused on conscious decision-making, this study applied a dual-process model to explore...

Mindfulness refers to paying attention to the present sensation, attention, and thoughts without judgment and is proven to enhance sensations. Although researchers began to investigate the role of mindfulness in consumer decision-making, few studies...

Currently, villages “besieged with garbage” have become a serious problem in rural areas of China. Separation of rural residential solid waste (RRSW) is one of the main strategies for waste reduction. Although previous studies have analyzed the socia...

Agriculture contributes to environmental degradation by using unsustainable farming practices, such as the intensive use of chemical fertilizers and fossil fuels. With China’s growing environmental concerns, new environmental laws have begun to...

This study examines the recent diversification of the Korean golf market into traditional field, popular virtual reality (VR), and park golf, which is rapidly expanding among older adults. Comparing participants’ psychological characteristics a...

The attitude–behavior gap in sustainable product purchasing persists despite prior attempts to address it, thus indicating a need for more research. This study examines contextual factors in sustainable consumption, particularly the sustainabil...

Recommender systems (RSs) are widely utilised across industries as tools to provide users with recommendations based on their preferences. This paper reports on an examination of the influence of trusting beliefs on behavioural intentions to reuse RS...

Advertising images constitute an important factor influencing consumer purchase intentions in commercial settings. Drawing on the perspective of self-conscious emotions, this study examines the impact of advertising image types for fresh agricultural...

Prospective memory (PM) refers to our ability to perform actions at the appropriate moment, either when a predetermined event occurs (event-based, EB) or after a predetermined amount of time (time-based, TB). Sleep favors the consolidation of both EB...

The utilization of user privacy data in the health data tracking system (HDTS) offers numerous benefits for businesses and public services, contingent upon users’ privacy sharing intentions. However, previous research neglected users’ pre...