- Article
Trade Fairs, Host Cities and Tourism Development: The Case of Thessaloniki, Greece
- Dimitris Kourkouridis,
- Yannis Frangopoulos and
- Asimenia Salepaki
The literature has mainly focused on the significant business opportunities that companies obtain from their participation in trade fairs while less interest has been given to their impacts on the host regions. However, trade fairs are events with co...