282 Results Found

The sorting of domestic waste is the most effective way to alleviate the problem of mass garbage accumulation around the villages of rural China. Farmers are the creators of rural domestic waste as well as the direct beneficiaries of effective waste...

This paper establishes an analysis framework to investigate the effect of the awareness of consequences and the ascription of responsibility on farmers’ organic fertilizer application behaviors (OFABs). Using questionnaire survey data from Hubei Prov...

Encouraging farmers to adopt low-carbon agricultural technologies is a vital strategy for addressing climate change and fostering a harmonious relationship between humans and nature. An initial step is understanding the formation of farmers’ wi...

Chinese citizens’ participation in COVID-19 prevention and control has made great contributions to the successful fight against the pandemic. The factors that have impacted citizens’ participation have rarely been reported based on both s...

Ample research has been conducted in the organic food market and researchers have investigated factors affecting the purchase behavior of consumers in many countries. However, the studies on organic food that integrate the Theory of Planned Behavior...

The paucity of environmental resources and the threatening warning of global climate change have led to increasing research on environmental issues [e.g., pro-environmental behaviors (PEBs)]. Although norm activation theory (NAT) is a well-recognized...

Home composting is judged as an effective municipal waste management option in which household contribution is essential, but it has a low adoption. The objectives of the study were to determine the factors that influence home composting intention an...

This study examines the influence of environmental concerns on water conservation behaviors among Gen Z tourists in Iranian desert regions by extending the Norm Activation Theory (NAT). Adopting a quantitative approach, data were collected through a...

It is well recognized that tourism development is a prominent contributor to climate change, but is also a “victim” of climate change. Therefore, to mitigate climate change is of great importance for the sustainability of tourism. Yet extant studies...

Tourists’ pro-environmental behavior (TPEB) is crucial in promoting the sustainable development of tourism worldwide. It has received increased attention from scholars in different fields of tourism, but relevant research on the normative activ...

We empirically study personal norms of sustainability, conceptualized according to the norm-activation theory and operationalized under the notion of strong ecological-economic sustainability. Our case study is commercial cattle farming in semi-arid...

This study integrated the theory of planned behaviour (TPB), the norm activation model (NAM), and the stimulus–organism–behaviour–consequences theory (SOBC) to determine how external (subjective injunctive norm, subjective descripti...

Charitable giving plays a vital role in advancing sustainable development, yet little is known about its determinants in transitional economies. This study addresses this gap by examining the socioeconomic and psychological drivers of prosocial finan...

This paper discusses the mechanism of tourists choosing green transportation means. Based on relevant research, this paper first constructed the concept of green transportation for tourist destinations. Then, based on the two theories of tourists&rsq...

As consumers increasingly access takeaway food from restaurants, the importance of reducing the use of single-use plastic has emerged. To investigate this complex process, the current study applies the Theory of Planned Behavior (TPB) and the Norm Ac...

The continuous growth of the tourism industry has made the issue of tourists’ environmentally responsible behavior (ERBR) an urgent issue in both academic and policy terms. This research aims to develop a conceptual model through the integratio...

The current study explores the factors influencing Taiwanese consumers’ Electric Vehicle (EV) purchase intentions. An integrated study framework, combining the Norm Activation Model (NAM) and the Theory of Planned Behavior (TPB), was employed t...

Low-carbon agricultural technology (LCAT) is essential for China to achieve its carbon emissions peak by 2030 and neutrality by 2060. Farmers’ adoption of LCAT is crucial for adapting to and mitigating climate change risks. This study explores...

The movement toward smart farming, which has productivity and eco-friendly roles, is emerging in the foodservice industry in the form of indoor smart farm restaurants. The purpose of this study was to investigate the consumer decision-making processe...

Smart home energy technology has been verified to be successful for energy reduction in the residential sector. However, the current penetration rate of smart home energy technology is at a low level. Considering the factors of economy, policy, and d...

This study aims to investigate the phenomenon of over-ordering behavior in social dining as a significant contributor to food waste, utilizing an integrated conceptual model that combines the theory of planned behavior (TPB) and the norm activation m...

Family reserves are an important part of national reserves, and how to do a good job in family reserves is a common concern of the government and society. Under the non-normal conditions of major accidents and disasters, wars, plagues, social unrest,...

This paper explores the energy-saving behavior of hotel guests in the Vietnamese context. We adapted the theory of planned behavior (TPB) and the norm activation model (NAM) to develop a research model with six determinants of energy-saving intention...

Despite increased interest in sustainable consumption, the fundamental psychological factors affecting individuals’ intentions to purchase green products have not yet been fully elucidated within an integrated framework. This study addresses th...

As the natural resources of the Earth are rapidly depleting, there is an urgent need to encourage people to adopt self-restrictive behaviors, one of which is giving products a second life. The aim of this study is to examine the consumers’ inte...

Herd immunity through vaccination has been a major technique for long-term COVID-19 infection management, with significant consequences for travel willingness and the recovery of the hospitality and tourism industries. However, indications that vacci...

The COVID-19 pandemic has heightened the demand for urban pocket parks near residential areas, posing new challenges for environmental governance. However, there is a lack of research on how to engage citizens in pocket-park governance to address bot...

The positive effects of e-bikes on physical activity, health, and the environment have been confirmed in many studies. Their choice, as well as of cycling in general, was previously considered from, among others, the socio-psychological aspect (often...

Rapid urban restructuring has exposed a large number of industrial brownfields, and common redevelopment has many disadvantages. To optimize the redevelopment effect, green redevelopment has become an important strategy for urban renewal. Combining t...

Integrating the theory of planned behavior (TPB) and the norm activation model (NAM), this study investigated the formation mechanism of university students’ willingness-to-pay (WTP) for carbon offsets under climate change. Through a survey of...

It remains uncertain as to whether people who support waste classification end up transforming such environmental initiation into reality. Thus, to investigate the intention and actual behavior of Chinese residents on waste classification and the inf...

(1) Background: Climate change mitigation behavior has become a critical area of research, particularly in understanding how family contexts influence such behaviors. However, there is limited empirical comparison of theoretical models explaining thi...

This study aimed to explore ski tourists’ willingness to pay for environmental protection for the sustainable development of a ski tourism destination as a valuable tourism market in China. The result of the structural model revealed that the integra...

Green exercise is physical activity that takes place in the presence of natural environments. Despite the promising evidence of the benefits, little is known about how individuals’ thoughts and feelings influence participation in green exercise and s...

This study explores low-carbon behavior (LCB), considering a number of psychological predictors deemed important according to the theory of planned behavior and the norm-activation model. Four distinct clusters were identified by conducting a cluster...

The Theory of Planned Behavior (TPB) and the Norm Activation Model (NAM) are often employed to examine behavioral intention, but the perspective and attribute differences of these two models have been largely neglected. This study applies TPB and NAM...

A continuous and increasing crisis that present-day China is facing is environmental degradation. The cultivation of citizens who have environmentally friendly behaviours has been deemed as a fundamental way to solve environmental crises. However, th...

Research lacks a solid understanding of the relational patterns between intrapersonal and organizational determinants to promote proenvironmental behavior. In this study, I investigated the effects of employees’ intrapersonal and perceived orga...

With increasing urbanization in China, many cities are facing serious environmental problems due to continuous and substantial increase in automobile transportation. It is becoming imperative to examine effective ways to reduce individual automobile...

Based on norm activation theory, a research framework was built to explore the food waste reduction behavior when consumers eat out. The framework included behavior intentions and four psychological factors: awareness of consequence (persons understa...

Construction waste reduction is crucial for conserving resources, protecting the environment, and promoting sustainable development. However, few studies have explored the factors that may prompt construction waste reduction behavior among contractor...

Understanding the factors that drive consumers to purchase electric vehicles (EVs) is critical to achieving decarbonization of China’s transportation sector, as well as mitigating global warming. This study aims to construct a research model ba...

This study investigated the structural relationship between the green behavior of green hotel users by integrating and applying green corporate social responsibility (GCSR), the norm activation model (NAM), and theory of planned behavior (TPB). The s...

This study aims to develop the concept of self-social engineering in the context of tourism, focusing on tourists’ pro-environmental behavior. By integrating psychological theories such as Environmental Psychology Theory, the Theory of Planned...

With the deepening of the garbage classification policy strength, making urban household garbage sorting mandatory in China, it is imperative to clarify the key factors affecting the urban residents’ intention to behave in garbage classification. Tho...

This research sought to explore the influences and motives that lead to decision-making of, and behavioral changes toward, sustainable consumption in heterosexual married couples. Understanding how different factors affect couples’ consumption...

Against the backdrop of the transition toward a sustainable society, the green product market has expanded steadily. However, green skepticism poses a significant challenge to promoting sustainable consumption. This study develops a parallel mediatio...

Humor is a valued social activity and, as such, should be influenced by social norms. This investigation examined the relationships between the functions of humor and the theory of normative social behavior. Descriptive norms are the foundation of TN...

Nowadays, the speed of changes in practical activities and scientific research in the field of sustainable development has not yet allowed to clearly indicate the role of accounting in this area. Therefore, the main goal of the paper is to present su...

Cognitive science is lacking conceptual tools to describe how an agent’s motivations, as such, can play a role in the generation of its behavior. The enactive approach has made progress by developing a relaxed naturalism, and by placing normati...