161 Results Found

E-commerce’s latest trends, highlighted by the global phenomena of the COVID-19 pandemic, explicitly show substantial changes in the online consumers’ behavior as well. More and more specialists are talking about the emergence of a new pa...

Promoting farmers’ green production behavior is essential for ensuring the quality and safety of agricultural products and advancing sustainable agricultural development. As information and communication technologies become increasingly integra...

Population aging and declining birth rates are key demographic trends of the 21st century. While the overall life expectancy and healthy life years increase, the quality of life and functional capacity worsens due to non-communicable diseases strongl...

In the fast-paced digital economy, stakeholders across regions, industries and organisational typologies are recognising the growing significance of adopting customer-centric digital strategies. Inexorably, this necessitates the comprehension of cons...

This study examines digital readiness and e-commerce participation across the EU-27 during 2020–2025, combining common-sample two-way fixed-effects models for 2020–2024, one-year-lagged specifications, first-difference and post-break sens...

Green consumption falls short in China’s overall green economic and social transformation. There is a consensus to activate the potential of green consumption through the Internet. However, limited by the availability of green consumption data,...

Accessibility is an increasingly important topic for Ecommerce, especially for individuals with vision problems. To improve their online experience, the design of a voice assistant has been proposed to allow these individuals to browse and shop onlin...

Technical accessibility does not ensure usable accessibility. Without testing causes, we examine whether Korean e-commerce services publicly show support conditions that research on older users (55 and older) identifies beyond standard/legal criteria...

Background: To cope with the expected further growth in e-commerce and to be able to continue delivering at low costs, new concepts for the last-mile are needed. This paper reviews the literature and qualitatively investigates which factors influence...

Shopping mobility accounts for a significant share of total travel, while the growth of e-commerce is reshaping consumer purchasing behaviour and retail dynamics. Comprehending how territorial and sociodemographic factors shape the choice between phy...

E-commerce search engines often fall short in delivering accurate and fair results due to their reliance on keyword matching and bias towards larger companies. This paper introduces a novel search engine architecture that integrates advanced AI techn...

The integration of artificial intelligence (AI) into marketing and sales has significantly reshaped the European digital economy, altering how companies engage with consumers and create online value. This research examines the impact of AI adoption o...

This study examines motivational and capability barriers to internet non-adoption in Thailand’s near-saturated digital economy. Using the 2025 Q4 ICT Household Survey conducted by Thailand’s National Statistical Office, the analysis focus...

Digitalization has become more and more important for economic activities and economic development. E-commerce, as a part of local and international trade, is of increasing importance and is highly correlated with technological progress and innovatio...

The rapid development of e-commerce has brought unprecedented opportunities for small and medium-sized enterprises (SMEs), particularly those in the retail sector. WeChat e-commerce, which combines the advantages of social media and e-commerce, offer...

The emergence of e-commerce reshaped the traditional trade models, also playing a significant role in meeting the UN sustainable development goals. According to the UN, sustained growth and social development must include resilient infrastructure, fo...

E-commerce platforms enable companies of all sizes to sell their items and promote their brand to a broader audience. The e-commerce sector is continually developing, as new technology and methods of purchasing and selling services and items are deve...

Rural e-commerce, as a new form of digital economy, is of great significance in promoting the income of rural households and realizing common prosperity. Based on the 2021 China Rural Revitalization Survey (CRRS), the impact of rural e-commerce on fa...

The technology acceptance preferences of elderly tourists is one of the important factors influencing their continuous use of tourism e-commerce platforms and promoting the sustainable development of tourism e-commerce platforms. The current tourism...

The objective of this study is to explore the impact of electronic commerce on employment rate for a sample covering the whole 27 Member States of the European Union (EU-27), from 2010 to 2019. Moreover, this research explores the clusters of nations...

Elevating farmers’ incomes is crucial for ensuring socio-economic stability, yet the current stagnation in income growth and the expanding divide between urban and rural incomes present formidable challenges. E-commerce offers a transformative...

The Internet’s expansion has changed how the services accessed and businesses operate. Blockchain is an innovative technology that emerged after the rise of the Internet. In addition, it maintains transactions on encrypted databases that are distribu...

E-commerce, as a prominent feature of the digital economy era, is highly expected to promote economic growth and sustainable development. Based on the 2020 “China Rural Revitalization Survey” data, this study empirically analyzed the impa...

This article delves into Brazil’s rapidly expanding e-commerce sector, emphasizing its significant growth and evolving dynamics. Employing a meta-narrative review and a convergence-coding matrix, this research systematically analyzes and integr...

Digital finance, a financial innovation paradigm driven by the synergy of digital technology and data elements, has significant advantages in enhancing the convenience, accessibility, and security of cross-border transactions. This study empirically...

E-commerce growth has reshaped consumer behavior and retail services, driving parcel demand and challenging last-mile logistics. Existing research predominantly relies on survey data and global regression models that overlook intra-urban spatial hete...

The COVID-19 health and economic crisis has affected all areas of social life globally, including the economy. The world economy has declined due to purchasing power for individuals who have been forced to stay at home and cannot perform work. These...

Agricultural E-commerce alters farmers’ production and marketing decisions, thereby shaping land-use intensity and livelihood stability. In the context of rapid digital transformation, enhancing farmers’ livelihood resilience is critical...

The extreme rise of the Internet of Things and the increasing access of people to web applications have led to the expanding use of diverse e-commerce solutions, which was even more obvious during the COVID-19 pandemic. Large amounts of heterogeneous...

Addressing the outflow of rural labor remains central to achieving inclusive and sustainable development in many emerging economies. This study investigates how rural e-commerce—encompassing both trade- and finance-oriented platforms—affe...

Sustainable agriculture is vital for food security and environmental conservation in Sub-Saharan Africa (SSA), where smallholder farmers encounter challenges like limited resources and market access. E-commerce platforms offer potential solutions by...

Electronic commerce (e-commerce) is the buying and selling of goods and/or services over the internet. In recent years, e-commerce has experienced tremendous growth due to the popularity of and access to the internet throughout the world. Many compan...

E-commerce platforms are rapidly transforming global consumer behavior, yet the psychological and demographic determinants of sustainable digital consumption remain underexplored. This study investigates how extraversion–introversion personalit...

Based on data from the 2020 China Rural Revitalization Comprehensive Survey, this study uses a sample of 2508 farm households from 10 provinces to empirically examine the effect of farmers’ e-commerce participation on common prosperity and its...

The recent emergence of e-commerce has brought a shifting paradigm into global markets. This revolutionary framework relying upon technological progress has conveyed a new era of commerce. More than ever, businesses are using digital marketplaces to...

Although internet access is widespread across the European Union, substantial regional differences persist in online purchasing. This study examines how European regions translate digital connectivity and routine internet use into effective participa...

This paper examines the socioeconomic characteristics associated with e-commerce use in a dollarized economy in Latin America—Ecuador—using a large, nationally representative household survey. Using a survey-weighted logistic model that a...

The rapid expansion of digitalization has positioned e-commerce as an increasingly important component of economic activity, with potential implications for productivity, transaction costs, market access, and economic growth. Despite the growing body...

This study aims to analyze the effect of individuals’ digital capital on life satisfaction in the digital global marketing environment and to structurally verify the mediating effects of digital self-efficacy and the level of E-commerce utiliza...

The rise of the e-commerce industry has markedly changed the global economy, providing customers with unparalleled access to goods and services. This study empirically examines online shoppers’ perceptions and preferences, focusing on their exp...

Cross-border e-commerce, involving international product transactions via online and mobile platforms, is growing at a dramatic rate around the globe. One of the main concerns of brand firms is preventing counterfeit products from being sold under th...

E-commerce for agricultural products serves as a critical link connecting smallholders with markets; however, technological barriers and market uncertainties during its transitional phase have led to low participation rates among farmers, creating a...

Accelerated digital transformations and the evolution of consumer behavior in recent years underscore the need for a systemic perspective in marketing analytics to better comprehend the complex interplay between technology, data, and the profound cha...

Customer demands for product search are growing as a result of the recent growth of the e-commerce market. According to this trend, studies on object-centric retrieval using product images have emerged, but it is difficult to respond to complex user-...

The rapid growth in online shopping and associated parcel deliveries prompts investigation of the factors that contribute to parcel delivery demand. In this study, we evaluated the influence of locational and household characteristics on e-commerce h...

Rural e-commerce is reshaping agricultural markets, yet its environmental consequences remain insufficiently understood. This study examines how the Rural E-commerce Comprehensive Demonstration (RECD) program affects agricultural carbon outcomes in C...

It is important for electronic commerce companies to understand the service quality of their systems, such as, the response time for users’ interactions, the service delay zone and the number of appropriate users accessing the systems concurrently. T...

This paper explores the ways in which Indigenous people around the world are participating in the World Wide Web, through establishing their own websites or accessing services via the Web. Indigenous websites are remarkably diverse: in addition to th...

Currently, medium and small businesses face a significant change in the way consumers purchase their services, products, or goods. This change is fundamentally due to the pandemic caused by the 2019 coronavirus disease, during which people were force...

Rural e-commerce has expanded market access and economic opportunities in rural areas, yet its implications for the spatial organization of economic activity remain less understood. This study examines whether China’s Comprehensive Demonstratio...