2,315 Results Found

This study investigates the influence of digital skills, personal innovativeness, and attitudes toward smart home adoption on digital consumer behavior in Poland, as well as the relationship between digital activity and environmental awareness. In th...

The growing interest in consumer behavior in the digital environment is leading scholars and companies to focus on consumer behavior and choices on digital platforms, such as the metaverse. On this immersive digital shopping platform, consumer neuros...

Retailers of digital goods often use discount pricing to attract consumers. To make an effective promotion, they naturally want to understand consumers’ valuation. Nonetheless, rigorous research is lacking on how to use consumer ratings on the...

In this era, the global COVID-19 pandemic has hit the economy hard. In the context of great challenges to sustainable economic development, it is of great practical significance to study how digital payment can promote consumer demand and sustainable...

Digital transformation has become a notorious topic in the financial sector, as its implementation brings about a positive change in the user experience. Its relevance is seen in how scientists study it from different points of view, while it attract...

This paper examines the forecasting and modelling of consumer demand for organic agricultural products in the context of sustainable development and digital marketing. The study is based on an online survey of 423 consumers in Ukraine and Slovakia an...

The aim of this research was to examine the impact of digitalisation on the use of banking products among consumers in the Republic of Croatia, with a particular focus on analysing habits, perceptions, and barriers related to digital banking. The stu...

Over the past two decades, digital evolution has radically transformed how consumers interact with brands and purchases. Highly informed consumers actively seek news, knowledge, and inspiration and often interact with multiple touchpoints over an ext...

Although digital hoarding behavior does not directly affect physical space, with the popularization of cloud storage services, its impact on energy consumption has become increasingly significant, posing a challenge to environmental sustainability. T...

In this article, we reflect on how practices of children’s consumer culture interfere with the exercise of rights by children who are consumers and producers of content on digital platforms. It is our aim to offer a communicational perspective...

Blockchain is a secure, digital ledger that enables faster transactions, reduces fraud, lowers costs, and enhances transparency. The blockchain is capable of changing the face of digital payments by providing greater opportunities for transformation....

This study introduces a novel construct, Spendception, which conceptualizes the psychological impact of digital payment systems on consumer behavior, marking a significant contribution to the field of consumer psychology and behavioral economics. Spe...

Considering the expanding e-commerce in the social media landscape and the increasing importance of brand management in the online sphere, our primary goal was to comprehensively review existing research on consumer-based brand equity in digital bran...

This study examines how digital marketing characteristics—namely interactivity, ubiquity, and credibility—affect green consumer brand engagement and loyalty in Nigeria’s five-star hotel industry. This study advances relationship mar...

In recent years, the fashion industry has undergone a significant transformation driven by digital innovations, particularly with the emergence of the digital retail theater (DRT). A DRT integrates augmented reality (AR), virtual reality (VR), and 3D...

This article explores the integration of artificial intelligence (AI) in digital marketing through social and mobile networks and its role in fostering sustainable consumer behavior. AI enhances personalization, sentiment analysis, and campaign autom...

This study investigates consumer satisfaction in e-learning services by addressing a specific gap in the literature: the limited integration of sustainability principles and behavioral modeling in understanding satisfaction drivers in online educatio...

COVID-19 caused a major shift in consumer behavior online at companies that focused on offering products to a traditional and more diverse (LGBTTTQI+) market. For this reason, an online survey was carried out through the digital platforms Facebook an...

In light of increasingly prominent environmental issues, inspiring green supply chain (GSC) members to engage in collaborative innovation is crucial to improve environmental performance. In this paper, in relation to a two-level GSC consisting of man...

The purpose of this study is to examine the impact of integrity-related considerations, such as ethics, privacy, protection, security, and trust, on online consumer shopping intention within the interactive marketing environment. To achieve this, the...

This paper examines the effects of AI-based digital nudges on consumers’ sustainable purchase intentions and behaviors, using an integrated framework that combines the Technology Acceptance Model (TAM) and the Nudge Theory. Previous studies hav...

Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges a...

The upward trend of adopting Distributed Energy Resources (DER) reshapes the energy landscape and supports the transition towards a sustainable, carbon-free electricity system. The integration of Internet of Things (IoT) in Demand Response (DR) enabl...

The rapid diffusion of artificial intelligence (AI) in marketing has reshaped how consumers interact with digital content and evaluate ethical aspects of firms. The present study examines how familiarity with and trust in AI shape consumers’ ac...

Against the backdrop of accelerating global trade and rising consumer expectations, cross-border e-commerce must urgently increase consumers’ willingness to reuse them. This study uses social exchange theory (SET) and resource dependency theory...

This research investigated the use of consumer neuroscience to improve and determine the effectiveness of action/emotion-based public health and social cause (HSC) advertisements. Action-based advertisements ask individuals to ‘do something&rsq...

WitchTok describes a sub-section of the social media platform TikTok, which caters to Contemporary Pagans and other practitioners of modern Witchcraft. Through short micro-videos, users share snapshots of their lives, providing a window into their re...

Digital sustainable marketing (DSM) is increasingly deployed to convey firms’ environmental initiatives via social media and e-commerce platforms; however, evidence of its effectiveness in influencing green consumer choices (GCC) in emerging ma...

Design and use of wearable technology have grown exponentially, particularly in consumer products and service sectors, e.g., healthcare. However, there is a lack of a comprehensive understanding of wearable technology in consumer acceptance. This sys...

Creating sustainable and effective management strategies is one of the main goals for companies in today’s digitalized world. To achieve that, companies need to understand the social capital for which the strategies will be generated, especiall...

Today’s smart consumers are intelligent consumers with multiple roles in the digital consumption environment. Consumer smartness refers to the multi-dimensional qualities that support various roles. Aiming to discover who the smart consumers ar...

This study aimed to develop a typology of consumers based on their behavior in the areas of sustainable consumption and digitalization in the pharmaceutical market. The analysis considered factors including (i) Schwartz’s universal values, (ii)...

COVID-19, caused health and economic problems in almost all countries. This crisis has caused unprecedented supply and demand shocks and led to significant changes in people’s behavior and spending. Demand depends on consumer behavior, which ma...

This research establishes the relationship between the digital channels that organizations use to communicate with their audience and the stages of the consumer buying decision process in online stores. Researchers have not treated this relationship...

Agricultural digitalization and short food supply chains (SFSCs) are considered to be different avenues for transitioning to more sustainable agrifood systems. Can these avenues be put together, or are they parallel and, hence, not compatible? The an...

The role of digital technostress and self-efficacy in digital marketing research is seldom discussed and even more rarely examined among Gen Z consumers. This study investigates the relationships between four sub-dimensions of technostress (complexit...

Digital fashion may instill transformative power into the fashion industry as it can simultaneously deliver fashionability and sustainability. Renowned for their innovativeness and creativity, luxury brands embrace digital fashion and achieve market...

Because of the fast rise of Internet commerce, a firm now has access to a plethora of new communication channels in addition to conventional ones and the problem is determining the best balance of physical and online channels. Due to the fact that th...

As digital content increasingly moves away from free access, microtransactions may provide an alternative. There is a need for research on microtransactions as a general digital content payment mechanism. Businesses can capitalize on this technologic...

This study aimed to test, through empirical investigation, how the rapid advancement of digital transformation (DT) has impacted the price of financial services. To this end, we compiled a set of macro-level indicators on the aggregate outcomes of th...

In the contemporary digital marketing context, this study aimed to investigate the influence of firm-generated content and social media advertising on fast-food consumption patterns among the adult population. Utilizing a questionnaire distributed to...

Digital food-ordering apps make it simple to buy indulgent drinks yet hard to judge their health risks. We conducted five online experiments (N = 1048) to compare two messages for sugary beverages: self-promotion that stresses taste and self-disclosu...

This study addresses the growing importance of peer influence in digital marketing by examining how various forms of social interaction affect Generation Z’s purchase intentions, particularly in relation to newly launched technological products...

Family structure has long been regarded as an important determinant of household saving, yet the empirical evidence for developing economies remains limited. Using the 2018–2022 panels of the China Family Panel Studies (CFPS), a nationwide surv...

As the fashion industry accelerates its digital and sustainable transformation, the European Union’s policy development on Digital Product Passports (DPPs) has attracted growing attention. However, there is still a lack of systematic research i...

Digital stores are spreading their tentacles slowly in Vietnam, the most upcoming economy of the ASEAN region, so it is a relevant and contemporary study to know the perceptual thought and socioeconomic profiles of customers. Since there is a lack of...

The advent of the digital economy and, implicitly, of competition in the online marketplace has triggered new challenges in terms of consumer protection approaches. Online, consumer skills are expected to be improved and the level of consumer awarene...

The concept of corporate social responsibility (CSR) is an ever-evolving concept in the field of business management. Even in 2021, its boundaries are evolving and researchers are linking the concept of CSR to different variables to achieve different...

The increasing prominence of new Internet and social media technologies and their growing importance as a source of health information are pushing the pharmaceutical industry towards digital channels. This paper explores the potential impacts of the...

Package labels play a critical role in communicating product benefits to consumers. On a package, labels are used to provide useful information about the product as well branding for the company. Labels need to not only be eye catching to the consume...