- Article
Implementation of Chatbot in Online Commerce, and Open Innovation
- María D. Illescas-Manzano,
- Noé Vicente López,
- Nuno Afonso González and
- Carmen Cristofol Rodríguez
5 May 2021
This study describes the chatbot journey and focuses on its implementation within the digital marketing strategy in the first part of a company’s sales funnel. The main goal was to apply a chatbot via Facebook Messenger supported by the ManyChat plat...