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478 Results Found

  • Article
  • Open Access
36 Citations
26,105 Views
23 Pages

Understanding the Determinants of FinTech Adoption: Integrating UTAUT2 with Trust Theoretic Model

  • Muhammed Basid Amnas,
  • Murugesan Selvam,
  • Mariappan Raja,
  • Sakthivel Santhoshkumar and
  • Satyanarayana Parayitam

Financial technology (FinTech) is transforming the financial services industry by offering innovative, convenient solutions for businesses and individuals. This study examines the factors influencing FinTech adoption, with a special focus on trust. B...

  • Article
  • Open Access
575 Views
17 Pages

Game-Theoretic Secure Socket Transmission with a Zero Trust Model

  • Evangelos D. Spyrou,
  • Vassilios Kappatos and
  • Chrysostomos Stylios

29 September 2025

A significant problem in cybersecurity is to accurately detect malicious network activities in real-time by analyzing patterns in socket-level packet transmissions. This challenge involves distinguishing between legitimate and adversarial behaviors w...

  • Review
  • Open Access
115 Citations
16,068 Views
27 Pages

Game Theory Meets Wireless Sensor Networks Security Requirements and Threats Mitigation: A Survey

  • Mohamed S. Abdalzaher,
  • Karim Seddik,
  • Maha Elsabrouty,
  • Osamu Muta,
  • Hiroshi Furukawa and
  • Adel Abdel-Rahman

29 June 2016

We present a study of using game theory for protecting wireless sensor networks (WSNs) from selfish behavior or malicious nodes. Due to scalability, low complexity and disseminated nature of WSNs, malicious attacks can be modeled effectively using ga...

  • Article
  • Open Access
226 Views
13 Pages

A Trust-Enhancing Variant of the Binary Randomized Response Technique

  • Sat Gupta,
  • Nikita Jayaraj,
  • Mala Gupta and
  • Pidugu Trisandhya

25 November 2025

Building on recent studies on trust enhancement in quantitative Randomized Response Technique (RRT) models, this study introduces trust enhancement in a binary mixture RRT model. Our approach emphasizes building respondent trust alongside preserving...

  • Article
  • Open Access
7 Citations
5,865 Views
27 Pages

A Model of Trust

  • Gabriele Bellucci

17 May 2022

Trust is central to a large variety of social interactions. Different research fields have empirically and theoretically investigated trust, observing trusting behaviors in different situations and pinpointing their different components and constitue...

  • Article
  • Open Access
3 Citations
3,218 Views
18 Pages

20 September 2023

COVID-19 vaccination is an effective method for dealing with the COVID-19 pandemic. This study proposed and validated a theoretical intention model for explaining the COVID-19 vaccination intention (CVI) of the public. The theoretical intention model...

  • Article
  • Open Access
7 Citations
4,027 Views
19 Pages

16 October 2018

This paper aims to reveal the relationship between cooperation, trust, and sustainability, and to uncover whether cooperation, trust, and sustainability is nested within collaboration in shipper–shipping company relationships. Structural equati...

  • Article
  • Open Access
48 Citations
10,275 Views
15 Pages

In this study, we developed a theoretical framework in which corporate social responsibility, corporate ability, customer trust and satisfaction, and corporate reputation by considering the influence of transparency as a moderator. The proposed hypot...

  • Article
  • Open Access
331 Views
34 Pages

16 December 2025

Wireless sensor networks (WSNs), including Software-Defined Wireless Sensors, are particularly vulnerable to Denial-of-Service (DoS) attacks. Trust models are widely acknowledged as an effective strategy to mitigate the threat of successful DoS attac...

  • Feature Paper
  • Review
  • Open Access
10 Citations
4,065 Views
16 Pages

17 June 2022

The market entry of collectively-owned operating construction land (COCL) is an important policy of the Chinese government to promote the flow of rural land elements in the market. Describ-ing, characterizing, and understanding collective action for...

  • Article
  • Open Access
3 Citations
20,774 Views
25 Pages

24 October 2024

The Project Management Contracting (PMC) project espouses a non-confrontational cooperation model. This paper employs a dynamic Bayesian network approach, grounded in social exchange theory, to construct a dynamic model of the evolution of trust leve...

  • Article
  • Open Access
6 Citations
5,025 Views
27 Pages

9 November 2021

The way of payment has changed in recent years: people have turned away from physical payment methods to virtual payment methods. The traditional banking industry is facing challenges brought by new technologies. The main purpose of this study is to...

  • Article
  • Open Access
20 Citations
7,577 Views
16 Pages

25 March 2022

Trust has been clearly identified as a key concept for human–machine interaction (HMI): on the one hand, users should trust artificial systems; on the other hand, devices must be able to estimate both how much other agents trust them and how tr...

  • Article
  • Open Access
6 Citations
2,469 Views
15 Pages

Cultural Adaptation and Psychometric Properties of the Trust Me Scale—Italian Version: A Validation Study

  • Dhurata Ivziku,
  • Rosario Caruso,
  • Marzia Lommi,
  • Gianluca Conte,
  • Arianna Magon,
  • Alessandro Stievano,
  • Gennaro Rocco,
  • Ippolito Notarnicola,
  • Maddalena De Maria and
  • Anna De Benedictis
  • + 2 authors

Background: The Trust Me Scale is a widely used instrument to measure trust in healthcare providers. However, no Italian version of the scale exists yet, limiting its use in Italian-speaking populations. The aim of this study is to translate and vali...

  • Article
  • Open Access
5 Citations
7,154 Views
21 Pages

2 February 2016

Trust and reputation are important factors that influence the success of both traditional transactions in physical social networks and modern e-commerce in virtual Internet environments. It is difficult to define the concept of trust and quantify it...

  • Article
  • Open Access
19 Citations
9,073 Views
25 Pages

28 February 2024

As an innovative marketing pattern, live-streaming e-commerce supplies advantages over traditional e-commerce in stimulating impulsive purchases. This study developed a theoretical model that examines how perceived live streamers’ abilities (pe...

  • Article
  • Open Access
1 Citations
2,498 Views
16 Pages

1 November 2024

Currently, amateur tennis events are developing rapidly, and the trust system has become a common rule, integrating considerations of entertainment, fitness, and cost control. However, human-centered trust system rules still face some controversy, an...

  • Article
  • Open Access
32 Citations
7,518 Views
14 Pages

25 February 2020

Trust is considered to be one of the key factors influencing the sustainable development of the sharing economy. In this paper, we focus on the trust issue of peer-to-peer accommodation models like Airbnb and Xiaozhu, which are among the most common...

  • Article
  • Open Access
12 Citations
4,822 Views
19 Pages

20 September 2024

In recent years, artificial intelligence (AI) has been developing rapidly and has had a broad impact on the food industry, with food produced from AI-generated recipes already appearing to actually go on sale. However, people’s trust and willin...

  • Article
  • Open Access
10 Citations
5,127 Views
19 Pages

16 January 2021

Consumer-to-consumer interaction is an important activity in network communities. Consumer-to-consumer interaction involves information interaction and social interaction, which greatly influences consumers’ experience and behaviors. The model...

  • Article
  • Open Access
14 Citations
4,924 Views
13 Pages

9 April 2019

Due to the dynamics and uncertainty of the current network environment, access control is one of the most important factors in guaranteeing network information security. How to construct a scientific and accurate access control model is a current res...

  • Review
  • Open Access
2 Citations
5,523 Views
20 Pages

17 March 2025

In liberal welfare states, algorithmic decision-making systems are being increasingly deployed, impacting the citizen–state relationship in a multitude of positive and negative ways. This theoretical paper aims to develop a novel conceptual mod...

  • Article
  • Open Access
10 Citations
5,931 Views
15 Pages

27 February 2023

The rapid development of China’s e-commerce industry has led to the rise of China’s second-hand car e-commerce. With the increasingly rich trust theory and the rapid development of e-commerce platforms, the issue of online consumer trust...

  • Article
  • Open Access
12 Citations
5,674 Views
13 Pages

30 August 2018

Location disclosure behavior on social network sites (SNS) has developed rapidly. However, the influencing factors have not been adequately studied. Based on social cognitive theory and the concept of face, this study developed a research model to ex...

  • Article
  • Open Access
1 Citations
2,285 Views
21 Pages

Evolutionary Mechanism of Trust for Public–Private Partnership Projects with Public Participation

  • Wenjuan Zhang,
  • Yuanming Wang,
  • Enzhong Li,
  • Chengyi Zhang,
  • Huimin Li and
  • Srishti Hada

26 January 2025

Trust plays a pivotal role in sustaining cooperative relationships and serves as the cornerstone of successful cooperation among participants in public–private partnership (PPP) projects. A decline in trust can result in unethical behavior, fra...

  • Article
  • Open Access
62 Citations
19,510 Views
18 Pages

Chatbot-Based Services: A Study on Customers’ Reuse Intention

  • Filipe Araújo Silva,
  • Alireza Shabani Shojaei and
  • Belem Barbosa

The main objective of this article is to investigate the factors that influence customers’ intention to reuse chatbot-based services. The study employs a combination of the technology acceptance model (TAM) with other contributions in the liter...

  • Article
  • Open Access
63 Citations
13,760 Views
19 Pages

Trust and Distrust in E-Commerce

  • Suk-Joo Lee,
  • Cheolhwi Ahn,
  • Kelly Minjung Song and
  • Hyunchul Ahn

29 March 2018

Trust is the key ingredient for sustainable transactions. In the concept of trust, the trustor trusts the trustees. In e-commerce, the trustor is the buyer and the trustees are the intermediaries and the seller. Intermediaries provide the web-based i...

  • Article
  • Open Access
4 Citations
3,474 Views
14 Pages

This study presents and examines a more rigorous theoretical model for the relationships among e-service quality (e-SQ), trust, reputation, and e-loyalty in the online travel context, with the latter variables considered simultaneously and with reput...

  • Article
  • Open Access
55 Citations
9,957 Views
19 Pages

With the aging of the population and the upgrading of the consumption structure of national health demand in China, it has become a new trend for the public to actively seek health products and services on social networks. Based on the theory of reas...

  • Article
  • Open Access
9 Citations
4,100 Views
14 Pages

Research on the Influence Mechanism of Organic Food Attributes on Customer Trust

  • Shizhen Bai,
  • Xiaochen Zhang,
  • Chunjia Han and
  • Dingyao Yu

17 April 2023

Based on the quality level that consumers can discover at various stages, the literature summary divides organic food attributes into three categories: trust, search, and experience. This paper deeply analyzes the internal relationship among the sear...

  • Article
  • Open Access
621 Views
32 Pages

2 December 2025

Attribute-Based Access Control (ABAC) has become the most suitable access control method for cloud environments due to its flexibility and fine-grained advantages. However, it suffers from issues such as insufficient dynamic adaptability and a lack o...

  • Article
  • Open Access
3 Citations
3,999 Views
21 Pages

24 March 2022

With the increasing distrust of food safety, both third-party certification systems (TPC) and participatory guarantee systems (PGS) play a vital role in restoring consumer trust. Although the fact that previous research has focused on consumer trust...

  • Article
  • Open Access
6 Citations
3,002 Views
18 Pages

16 June 2022

Sharing accommodation (SA) has gained rapid growth in the last decade. To offer better service to users, the platform and hosts have to extensively collect and utilize confidential user data and information. With the extensive collection and utilizat...

  • Article
  • Open Access
8 Citations
2,983 Views
31 Pages

Fertility, social status, and social trust are main social choice behaviors of Chinese farmers. This paper adopts the childbearing–value logic to establish a theoretical model of farmers’ childbearing–social status–social trus...

  • Article
  • Open Access
8 Citations
6,211 Views
14 Pages

27 November 2020

Temporal dynamics in business-to-business (B2B) relationships are the evolution of B2B relationship stages. This study offers new insights in examining the impact of the temporal dynamics on firm performance during the B2B relationship stages. Drawin...

  • Article
  • Open Access
50 Citations
15,343 Views
24 Pages

18 October 2018

With the growth of the internet, electronic (online) business has become an important trend in the economy. This study investigates how retailers could enhance their shopping processes and hence help sustain their e-business development. Therefore, w...

  • Article
  • Open Access
149 Citations
24,409 Views
12 Pages

27 March 2015

The aim of this research is to investigate the relationship between consumer perception of Corporate Social Responsibility (CSR), corporate brand trust, corporate hypocrisy, and corporate reputation. Based on the one-to-one interview method using a s...

  • Article
  • Open Access
29 Citations
8,149 Views
13 Pages

Influence of Brand Image of a Sports Event on the Recommendation of Its Participants

  • Daniel Martínez Cevallos,
  • Mario Alguacil and
  • Ferran Calabuig Moreno

19 June 2020

The aim of this research is to test the psychometric properties and relationships of a model where, from brand congruence of a sport event, trust and commitment to it can be generated, influencing future behavior of participants and resulting in a hi...

  • Article
  • Open Access
15 Citations
3,945 Views
21 Pages

Public car-sharing is a growing business model that contributes to sustainable transportation and urban development. The continuous improvement of public car-sharing platform to garner passenger loyalty is vital for a car-sharing platform’s suc...

  • Article
  • Open Access
1 Citations
1,295 Views
21 Pages

Formation of Human-Machine Trust in Smart Construction: Influencing Factors and Mechanisms

  • Yongliang Deng,
  • Kewei Li,
  • Wenhui Hu,
  • Lei Zhang and
  • Yutong Gao

With the rapid advancement of digital technologies, smart construction has emerged as a transformative approach within the construction industry. Central to the success of human-machine collaboration is human-machine trust, which plays a critical rol...

  • Article
  • Open Access
1,609 Views
21 Pages

Understanding Trust and Willingness to Use GenAI Tools in Higher Education: A SEM-ANN Approach Based on the S-O-R Framework

  • Yue Zhang,
  • Jiayuan Guo,
  • Yun Wang,
  • Shanshan Li,
  • Qian Yang,
  • Jiajin Zhang and
  • Zhaolin Lu

28 September 2025

Student trust plays a pivotal role in shaping the future integration of artificial intelligence (AI) in higher education. This study investigates how AI Facilitating Conditions (FCs), Performance Expectancy (PE), and task type influence students&rsqu...

  • Article
  • Open Access
11 Citations
6,771 Views
16 Pages

Adolescents and Trust in Online Social Interactions: A Qualitative Exploratory Study

  • Elisa Colì,
  • Marinella Paciello,
  • Ernestina Lamponi,
  • Rubina Calella and
  • Rino Falcone

18 August 2023

Social media have become increasingly embedded in adolescents’ daily lives. Although these contexts have been widely studied, how trust in online relationships is built among adolescents is still an unexplored issue. By adopting the theoretical...

  • Article
  • Open Access
71 Citations
12,416 Views
16 Pages

26 May 2022

Pro-environmental behaviour (PEB) helps individuals to minimize the negative effects of their actions on the environment; for example, by recycling and reducing energy consumption. This study aimed to explore consumers’ attitudes and trust in e...

  • Article
  • Open Access
53 Citations
6,950 Views
15 Pages

22 September 2019

Amidst collaborative consumption and developments in information and communication technology, the sharing economy has attracted worldwide attention, being considered sustainable consumption as it shares time, resources, and materials with others. Ho...

  • Article
  • Open Access
100 Citations
4,118 Views
18 Pages

The Driving Forces of Facebook Social Commerce

  • Ahmad Samed Al-Adwan and
  • Husam Kokash

Trust is viewed as a crucial factor in social commerce due to the prominent role and significant amount of peer-generated contents. The current study aims to investigate the relationship between trust in social commerce and customers' purchase intent...

  • Article
  • Open Access
31 Citations
4,376 Views
14 Pages

13 February 2023

Carbon emission reduction in agriculture is an important link to achieving green agricultural development and a rural ecological environment, and Low-Carbon Agricultural Technology (LCAT) of farmers is an important means to achieve carbon emission re...

  • Article
  • Open Access
4,722 Views
22 Pages

Examining Marital Infidelity via Game Theory

  • Limor Dina Gonen,
  • Tchai Tavor and
  • Uriel Spiegel

10 July 2025

Objective: Marital infidelity significantly impacts both the community and the institution of marriage. This study aims to develop a theoretical framework for analyzing marital infidelity through a game-theoretic lens. Methodology/Design/Approach: Th...

  • Article
  • Open Access
11 Citations
5,019 Views
17 Pages

19 March 2020

Based on the stimulus-organism-response theory and cognitive-affective personality system theory, this paper explores how the theoretical model of the workplace safety climate (WSC) influences presenteeism. Affect-based trust and cognition-based trus...

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