- Article
Evaluating Social Media Marketing in the Greek Winery Industry
- Effrosyni Bitakou,
- Sotirios Karetsos,
- Filotheos Ntalianis,
- Maria Ntaliani and
- Constantina Costopoulou
In recent years, wineries have incorporated social media into their marketing strategies to promote their products and services. They offer wineries the opportunity to interact with their customers in real time, allowing them to share their experienc...