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Article

Media Tourism and Its Role in Sustaining Scotland’s Tourism Industry

School of Social Science, University of Aberdeen, Aberdeen AB24 3FX, UK
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Author to whom correspondence should be addressed.
Academic Editor: Bart Neuts
Sustainability 2021, 13(11), 6305; https://doi.org/10.3390/su13116305
Received: 30 April 2021 / Revised: 25 May 2021 / Accepted: 29 May 2021 / Published: 2 June 2021
Popular media, including films, television, comics, videogames, and books, are an increasingly important aspect of contemporary tourism. This is especially the case in Scotland, where popular culture led to the development of Scotland’s tourism industry. In this article, we will describe the phenomenon of media-related tourism in Scotland with respect to three selected case studies within Scotland: First, Glenfinnan Viaduct, made famous by the Harry Potter film series; Second, Doune Castle, used as a set for Monty Python, Game of Thrones and more recently, Outlander; Third, Abbotsford, home of Sir Walter Scott, a classical novelist now celebrating his 250th Birthday Anniversary. In examining these case studies, the article will consider how sustainable media tourism is. This approached is from the lens of media tourism and its impact on rural communities, concerns over local infrastructure, wider understandings of media tourism as a growing sub-sector, and the sustainability of the wider Scottish tourism industry in relation to the coronavirus pandemic. View Full-Text
Keywords: cultural tourism; media tourism; popular culture; rural communities; sustainability cultural tourism; media tourism; popular culture; rural communities; sustainability
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MDPI and ACS Style

Garrison, S.; Wallace, C. Media Tourism and Its Role in Sustaining Scotland’s Tourism Industry. Sustainability 2021, 13, 6305. https://doi.org/10.3390/su13116305

AMA Style

Garrison S, Wallace C. Media Tourism and Its Role in Sustaining Scotland’s Tourism Industry. Sustainability. 2021; 13(11):6305. https://doi.org/10.3390/su13116305

Chicago/Turabian Style

Garrison, Stephanie, and Claire Wallace. 2021. "Media Tourism and Its Role in Sustaining Scotland’s Tourism Industry" Sustainability 13, no. 11: 6305. https://doi.org/10.3390/su13116305

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