Considering the importance of pro-environmental issues, this study aims to determine the impact of level of employee education and pro-environmental intention on pro-environmental behavior based on stimulus–organism–response theory. There...
As social media platforms become integral to information dissemination, they play a crucial role in shaping tourist decision-making and travel behavior. However, while previous studies have examined the general influence of social media on tourism, l...
The potential benefits of green travel in achieving dual-carbon goals and promoting sustainable urban development have been widely recognized. However, the various factors influencing green travel behavior in small- and medium-sized central urban are...
With the rapid development of the Internet, enterprises have integrated internal and external innovation resources through the establishment of open innovation communities, guided users to participate in innovation activities, and promoted product im...
With the growth in opportunities for amateur athletes to participate in competitive events, a major challenge for policy-makers of a sporting destination is to understand the role of small-scale recurring sporting events in attracting tourists and th...
In the period of the normalization of COVID-19 prevention and control, Chinese grass-roots social governance, under the guidance of the dynamic zero-COVID policy, was unique, and the experience of actively mobilizing the public to be actively involve...
In today’s complex business environments, integrating strategic corporate social responsibility (SCSR) is essential for aligning business objectives with societal interests and strengthening organizational resilience. Using Tesla as a case stud...
9 December 2021
Shopping through Live-Streaming Shopping Apps (LSSAs) as an emerging consumption phenomenon has increased dramatically in recent years, especially during the COVID-19 lockdown period. However, insufficient studies have focused on the psychological pr...
Global consumption trends point to rising demand for organic food as people become more health-conscious. The factors that people consider while making initial organic purchases have been discussed at length. However, the published research is scant...
Salespeople suffer from work pressure in their workplace. Hence, an important issue in sales management is how to increase salesperson confidence and motivate them to work harder. This study examines social support from management and peers on sales...
This paper explores the integration of augmented reality (AR) technology within the realm of cultural heritage tourism, particularly its influence on the development of tourists’ heritage-responsibility behaviors. Addressing the recovery and de...
9 November 2022
This study aims to examine and compare the mechanisms through which social learning processes influence the knowledge contribution behavior of lurkers and contributors in open innovation communities (OICs). Based on social learning theory and stimulu...
Plants are considered important elements of ecosystems and benefit the health of human society. However, it is unclear which attributes of plant landscapes effectively influence residents’ health in urban areas and whether this influence is mod...
This study investigates the impact of web-based augmented reality (Web AR) on destination visit intention through the lens of a stimulus–organism–response (SOR) framework, a technology acceptance model (TAM) and flow theory into an integr...
Social media fitness influencers are driving the maturation of online fitness, which is especially significant in the current era of globally decreasing levels of physical activity. However, there is a paucity of research on online fitness videos, an...
We investigate how generative AI tools function in smart learning by estimating a structural path model that combines the Stimulus–Organism–Response (SOR) framework with Self-Determination Theory (SDT). Using survey data from N = 540 univ...
In this study, we employed a Protection Motivation Theory (PMT) framework and Stimulus–Organism–Response (SOR) model to explore respondents’ emotional and behavioral responses to threats posed by climate change in high mountain area...
As rational economic beings, economic gains in behavior influence consumers. Consequently, rewards influence consumer behavior, which leads to altruism and warm traits. This motivates consumers to enhance their willingness to behave in a pro-social w...
This study combines innovation resistance theory, the stimulus–organism–response (SOR) framework, and the job demands–resources model to facilitate an in-depth exploration of the barriers faced by healthcare professionals and the ps...
The COVID-19 pandemic changed people’s dining habits and led to the rapid rise of food delivery platforms. Ordering food online and picking it up offline has become an essential dining habit. We applied the stimulus–organism–respons...
With a global focus on environmental sustainability, hotels worldwide are actively transitioning their services from conventional to eco-friendly practices. This study aims to comprehensively understand the factors that contribute to visitors’...
Cultural heritage virtual tourism offers users a novel digital heritage experience, becoming an essential channel for cultural dissemination and preservation. However, how to stimulate users’ continuous behavioral intention remains unresolved....
In response to growing concerns about overtourism and the need for sustainable heritage tourism, this study investigates how external environmental stimuli affect tourists’ perceived value and behavioral intentions in historic urban environment...
(1) Background: Metro is an important part of urban transportation, carrying huge passenger volume every day. With improvements in people’s living standards, passengers’ demand for a comfortable Metro experience is increasing. In the cont...
The application of augmented reality (AR) in the beauty and hairdressing industry provides customers with a rich experience, especially in terms of virtual hair styling. Through virtual hair color tests, customers can quickly decide on the most suita...
As an emerging e-commerce model that combines the convenience of traditional e-commerce with the real-time and interactive nature of live streaming, live-streaming (LS) e-commerce is loved and recognized by consumers. At the same time, LS e-commerce...
The reconstruction of residences has led to an increase in the use of single-use materials in the construction industry. In the context of the circular economy, with the implementation of circular housing from a cradle-to-cradle perspective, the fiel...
Regarding the large-scale heavy metal pollution in farmland, China has innovatively explored a farming measure governance approach of “production while repairing”. However, due to farmers’ difficulty breaking through conventional pl...
Glamping, with its pursuit of connection with nature and focus on refinement, inspires the dissemination of glamping scenes—A tourism phenomenon that has received little attention in the literature despite its popularity with travelers. This st...
This study examines the impact of food authenticity and social media exposure on revisit intention, mediated by the roles of memorable culinary tourism experience and destination image. This research uses a quantitative approach with an explanatory r...
This study examined the direct and indirect relationships between perceptions of destination social responsibility and environmentally responsible behavior. This paper uses the Stimulus–Organism–Response theory to evaluate the mediating r...
Recently, several studies on information systems have applied the Uses and Gratifications theory to investigate individual use of social media, and have reported the role of different gratifications in predicting users’ behaviors. However, no a...
This study, grounded in Stimulus–Organism–Response (SOR) theory and Conservation of Resources (COR) theory, explores how social support impacts job involvement among newly hired physical education (PE) teachers, with a focus on the mediat...
This study aims to identify the variables that influence revisit intention and the theories most frequently employed in related research. This research adopts a systematic literature review (SLR) following the PRISMA 2020 guidelines, encompassing the...
9 January 2023
Tourists have been attracted to world heritage sites (WHSs) by their Outstanding Universal Value (OUV). In view of the Stimulus-Organism-Response (S-O-R) framework and the theory of attitude and behavior, by employing 563 tourist samples from Mount S...
The service industry in China faces significant challenges in achieving environmental sustainability, with sustainable marketing emerging as a critical solution. This study aims to develop a comprehensive model combining the Stimulus–Organism&n...
An increasing number of people and organizations have become aware of global warming and environmental deterioration and have become engaged in socially responsible activities to save the Earth. However, a comprehensive model that integrates the ante...
The sustainable development of mobile government social media depends citizens’ continued use. Based on the Stimulus-Organism-Response framework and social response theory, the present study investigated the impacts of perceived similarity and...
This study explores the impact of work stress on compensatory tourism consumption, with work stress categorized into challenge stressors and hindrance stressors. The research examines the potential for individuals to engage in regular compensatory to...
The theoretical research on cause-related marketing in the field of tourism is comparatively lacking. This study aims to examine the role of moral elevation in the cause-related marketing of tourist destinations. Taking Zhangjiajie, China as a case s...
The rapid development of rural tourism has placed significant pressure on the rural environment, and relying solely on the government and market forces is insufficient for effective governance. It is urgent to integrate endogenous rural forces into e...
The study aims to identify the factors affecting consumers’ intention to repurchase organic tea in an emerging country such as Bangladesh. The study adopted the Stimulus-Organism-Response (SOR) theory, which uses seven constructs as the predict...
This study explores how Instagram fashion influencers build brand loyalty through customer engagement within the framework of sustainable consumption. Grounded in the stimulus–organism–response (SOR) theory, influencer marketing is concep...
The negative impact of brand negative online word-of-mouth (OWOM) on social images in social media is far greater than the promotion of positive OWOM. Thus, how to optimize brand image by improving the positive OWOM effect and slowing the negative OW...
This paper, grounded in the Stimulus–Organism–Response (SOR) model and event system theory, examines the mechanisms through which public recognition—specifically novel, disruptive, and critical recognition—of the intensity of...
20 May 2025
This study aims to explore how key opinion leader (KOL) characteristics influence users’ purchase intentions in live shopping. Using a mixed-methods approach, the study combines real-time pop-up text mining and questionnaires, analyzed via Late...
Given that cruise line companies are rushing to restart their operations with modified dining services, the aim of this research is to establish a conceptual framework that precisely outlines female passengers’ behavioral intentions towards dining on...
Research into ecotourism behavior in China through meaningful gamification offers a promising strategy for enhancing sustainable tourism practices. With the rapid growth of China’s ecotourism sector, understanding and influencing visitor behavi...
This research leverages insights from both social cognitive theory (SCT) and stimulus-organism-response theory (S-O-R) to investigate how digital entrepreneurship education (DEE) influences undergraduate students’ digital entrepreneurial alertn...
Whistleblowing is a key mechanism of financial governance; however, its effectiveness varies across institutional and cultural contexts. This study examines the factors influencing whistleblowing effectiveness in Qatar’s banking sector, employi...
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