6.2. Research Conclusions
This study innovatively integrates the Challenge-Hindrance Stress Theory into research on Compensatory Tourism Consumption, exploring the differential effects of Challenge Stressors and Hindrance Stressors on Compensatory Tourism Consumption. Additionally, Emotional Exhaustion is introduced as a mediating variable. By incorporating perspectives from the S-O-R model, Work Stress Theory, and Compensatory Consumption Theory, this study explains how Emotional Exhaustion mediates the relationship between external Work Stress and tourism consumption, integrating these three theoretical frameworks to provide a comprehensive and dynamic perspective on Compensatory Tourism Consumption. This aligns with previous research findings on the impact of Work Stress on compensatory consumption while further refining this conclusion from multiple perspectives [
27]. According to the S-O-R model [
5], these findings confirm its applicability in the context of Compensatory Tourism Consumption, expanding the theoretical perspective beyond prior research. Unlike previous studies that primarily focused on experiential consumption, this study fills a critical research gap by exploring Compensatory Tourism Consumption within experiential consumption, extending beyond the realm of virtual electronic product experiences [
48]. The validation of the pathway in which Work Stress affects Compensatory Tourism Consumption through the mediating effect of Emotional Exhaustion provides valuable insights into how individuals, when experiencing high levels of Work Stress over time, may opt for Compensatory Tourism Consumption as a coping mechanism. Previous research on the Compensatory Consumption Theory has largely focused on psychological compensation through luxury consumption for status and identity, while studies on the Compensatory Tourism Consumption have often been framed within the context of COVID-19 [
29]. However, unlike prior research, this study provides evidence that even in the absence of COVID-19, individuals still engage in Compensatory Tourism Consumption, demonstrating the broader applicability of this consumption behavior.
This study holds significant reference value for organizational management in enterprises. From the perspective of alleviating employee work stress, enterprises are the source of stress, and thus, they have absolute authority in managing employee pressure. For employees in creative roles, companies can implement flexible work arrangements, such as allowing remote work, to reduce commuting stress and office politics. This can provide a work environment conducive to research and development. For employees in performance-oriented roles, companies can moderate the pressure they impose on employees to avoid excessive performance pressure, which could lead to avoidance behavior. This helps ensure employees’ mental well-being. At the same time, appropriate reward and punishment measures can be introduced to encourage employees to take regular breaks after completing quarterly performance targets, ensuring sustainable work output.
From the perspective of compensatory tourism, organizations can help employees alleviate work stress by offering discounted travel programs and increasing job recognition and team cohesion, which in turn supports organizational development. However, considering the current workplace environment, such initiatives could significantly raise management costs, which is disadvantageous in a market environment focused on cost reduction and efficiency improvement. Therefore, companies only need to ensure short-term vacations for employees after performance targets are met and encourage employees to engage in tourism as a form of stress relief during these breaks. This strategy would help cultivate a company image that emphasizes humanistic care, with notifications about the “encouragement to apply for leave after completing performance targets” sent to employees through corporate unions or email, maximizing the guiding effect. This approach helps turn compensatory tourism behavior into a subjective choice for individuals, enabling companies to build a highly productive yet compassionate image with minimal costs. It also enhances the company’s sense of social responsibility while attracting more talent. Additionally, companies can leverage their own strengths by partnering with wellness and healing centers for resource exchange. For instance, Google could develop wellness center projects that are tailored to the unique characteristics of each company, as mentioned in its corporate wellness retreat program.
For the tourism industry, compared to the short-term stress relief achieved through compensatory material consumption, compensatory tourism has a positive impact on stress relief, life satisfaction, and the maintenance of mental health. Tourism businesses can heavily promote this advantage by launching programs such as natural healing, cultural and artistic healing, and sports adventure healing based on customer preferences. These programs can help release stress through natural environments, cultural and art exhibitions, or activities like hiking and extreme sports, thereby bundling stress relief with tourism in marketing efforts. By focusing on maintaining customers who experience high work stress but are willing to engage in compensatory tourism consumption, businesses can encourage sustainable and recurring compensatory tourism consumption behaviors. By enhancing emotional value care for these customers and providing work stress relief, businesses can increase customer loyalty, creating the potential for deeply embedded, sustainable consumption.
In the context of environmental issues, sustainable tourism is a direction that requires long-term guidance. Compared to performance-oriented tourism, sustainable tourism incurs higher costs, which means it requires more funding and tourists to develop further. Traditionally, tourism has been one of the leisure choices for people, but incorporating the concept of stress relief can attract a larger group of tourists, thus promoting the development of the tourism industry. This is especially beneficial in the context of intense societal competition (involution), as stress-relieving tourism can support the mental health of urban residents, contribute to the development of tourism, and even prevent adverse events caused by excessive stress. When a large number of tourists show an interest in stress-relief tourism, tourism companies can better understand consumer psychology, giving sustainable tourism a marketing direction and the potential for further development. Tourism enterprises can, based on actual conditions, set limits on the number of visitors to scenic spots in customized stress-relief tourism projects and can also develop tourism projects themed around “protecting the environment and purifying the soul”, achieving sustainable tourism development that also protects the environment.
For the government, cities with intense competition and high work stress can strongly promote the concept of sustainable tourism. On one hand, it can offer green tax incentives to businesses developing stress-relief tourism projects. On the other hand, subsidies can be provided to citizens who participate in sustainable tourism programs. By aligning with tourism businesses that promote stress relief and tourism, the government can guide citizens to engage in sustainable tourism projects. This approach not only benefits the development of the sustainable tourism industry and creates an economic growth direction for the city’s tourism sector, but it also helps citizens stabilize their work stress and emotions through tourism, thereby preventing the emergence of socially volatile or violent incidents. In the long term, this will help maintain social harmony and stability.
Due to time and spatial constraints, the sample size is limited. While Beijing, Tianjin, and Heilongjiang have certain diversity in economic development and social environment, this does not represent data results across all of China or in an international context. Geographical and economic limitations may lead to potential constraints in the data, which could affect its generalizability. Therefore, future researchers could collect samples in an international context or gather multi-provincial samples from the northern and southern or eastern and western regions of the same country. Additionally, extending the data collection period and increasing the proportion of offline surveys would improve the representativeness of the questionnaires. By using various analytical tools, researchers can further test whether cultural and economic differences have varying impacts on compensatory tourism consumption. Moreover, this study primarily examines the impact of challenge-hindrance work stress on compensatory tourism consumption and, therefore, may overlook other influencing factors, such as cultural differences and income disparities, which could affect the generalizability of the findings. Future studies could explore other factors affecting compensatory consumption by introducing moderating variables such as individual resilience in the face of stress, income differences, and financial status, thereby further refining the model. Researchers could also perform a horizontal comparative analysis of compensatory tourism consumption decision-making across different regions or validate the findings through different personality traits, organizational cultures, and individual coping strategies, among other variables.