This study investigated the relationships between perceived internal and external marketability, learning agility, and career resilience. We constructed a model proposing that learning agility mediates the perceived marketability and career resilienc...
The goal of this paper is to show that logistic regression is an analytical method of interest to evaluate the marketability of different pepper (Capsicum annuum L.) cultivars. Two studies were conducted on “Italian sweet” pepper cultivar...
The aim of this study is to establish a binary logistic regression method to evaluate and select cucumber cultivars (Cucumis sativus L.) with a longer postharvest shelf life. Each sample was evaluated for commercial quality (fruit aging, weight loss,...
The aim of the presented article is to compare and evaluate the occurrence and level of marketability discount in developed and emerging markets in the example of the United States of America (USA) and Poland. According to the hypothesis put forward...
This study explores the dynamics of marketing agricultural products in the coastal regions of the Eastern Cape, South Africa, through an analysis of existing literature and empirical data collected from selected participants to model farmers’ m...
The purpose of this study was to demonstrate interest in applying simple and multiple logistic regression analyses to the marketability probability of commercial tomato (Solanum lycopersicum L.) cultivars when the tomatoes are harvested as loose frui...
In order to improve the resistance of apples to stresses (abiotic stresses) during hot and dry summers to enhance their productivity and marketability, Anna apple trees were treated with aminoethoxyvinylglycine (AVG), 1-methlcyclopropene (1-MCP), and...
The tourism market is characterized by a high level of competition. Hence, the entities providing tourism services and creating their offers in tourist destinations take actions aimed at satisfying the consumers’ (tourists’) needs. These activities a...
Electricity retailers in an electricity market use over-the-counter (OTC) contracts, or bilateral, and spot market purchases to meet the energy demands of their users. In some markets, OTC contracts face issues with price discrimination and accessibi...
To promote the reformation of the electricity market in China, a market mechanism that can support collaboration between the contract market and the upcoming spot market was designed in this paper. The focus of this paper was to develop a mechanism t...
This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a...
The carbon emission trading market is an important policy tool to promote the realization of China’s carbon peaking and carbon neutrality goals. Research on the relationship between the carbon market and other related ones supports policy formu...
The penetration of modern supermarkets is believed to be the cause of the declining role of traditional markets and street vendors in Indonesia. Nevertheless, the competition between state-promoted markets and traditional markets is rarely discussed,...
1 December 2014
This article intends to consolidate the concepts of pharmaceutical market access and highlight its growing importance in emerging markets. Market access has gained considerable attentionworldwide as countries try to contain their escalating healthcar...
The adoption of marketing innovations can contribute to the sustainability of a firm. However, research on the types of marketing innovations and their effects is limited. The purpose of this study is to analyze the dimensions of marketing innovation...
In recent years, algorithmic-based market manipulation in stock and power markets has considerably increased, and it is difficult to identify all such manipulation cases. This causes serious challenges for market regulators. This work highlights and...
Market competition drives organizations to higher efficiency. This paper analyses the relationship between the prevailing organization’s market orientation and marketing innovation activities. The sample of organizations consists of business en...
This paper examines the efficient market hypothesis by applying monthly data for 15 international equity markets. With the exceptions of Canada and the U.S., the null for the absence of autocorrelations of stock returns is rejected for 13 out of 15 m...
Government policies employ different support programs such as subsidies to reduce risks, increase efficiency in markets, and enhance societal welfare. In markets such as ethanol markets, where multiple agents receive subsidy, it is often difficult to...
In this paper, a two-dimensional Cournot model is proposed to study generation companies’ (GENCO’s) strategic quantity-setting behaviors in the newly established Yunnan’s electricity market. A hybrid pricing mechanism is introduced to Yunnan’s electr...
In the context of China’s electricity market reform, green certificate trading and carbon trading, as important policy tools to promote the development of renewable energy and energy conservation and emission reduction in the power industry, wi...
With the advancement and development of the electricity market (EM), carbon emission market (CEM), and renewable energy certificate market (RECM), promoting the integration and growth of the EM alongside carbon emission trading, renewable energy cert...
The present investigation aims study the sustainability of the business model of the Portuguese SMEs operating in the B2B International market analyzing the influence of dynamic marketing capabilities and adaptive marketing capabilities in their inte...
In recent years, the energy market has seen an increase in small and medium enterprises (SMEs) participating in the sector and providing relevant services to customers. The energy sector SMEs need to acknowledge whether reengineering their marketing...
The natural environment is one of the areas of sustainable development. The implementation of the goals of sustainable development is associated with the creation of conditions supporting ecological behaviours as well as the greening of consumption....
In this article, we investigate the market efficiency of global stock markets using the multifractal detrended fluctuation analysis methodology and analyze the results by dividing them into developed, emerging, and frontier groups. The static analysi...
This study investigates the time evolution of market efficiency in the Japanese stock markets, considering three indices: Tokyo Stock Price Index (TOPIX), Tokyo Stock Exchange Second Section Index, and TOPIX-Small. The Hurst exponent reveals that the...
Applying the theories of complex network and entropy measurement to the market, the two-sided market structure is analyzed in constructing the O2O platform transaction on the entropy measurement of the nodes and links. Market structure entropy (MSE)...
The data market concept has gained a lot of momentum in recent years, fuelled by initiatives to set up such markets, e.g., on the European level. Still, the typical data market concept aims at providing a centralised platform with all of its positive...
The 2050 global ambition for a carbon-neutral society is increasing the penetration of the most competitive variable renewable technologies, onshore wind and solar PV. These technologies are known for their near-zero marginal costs but highly variabl...
Market turbulences and their impact on the financial market, particularly on the stock market, is a financial topic that has received significant research attention recently. This study compared the characteristics of stock return and volatility in s...
25 June 2018
In this empirical research, the author focuses on the enterprise resource planning (ERP) software market. Based on a contingent perspective of how markets emerge and can be shaped, the author asks the research question of whether the emergence of the...
Carbon markets play a pivotal role in achieving carbon peaking targets, with accurate price forecasting being essential for effective policymaking and corporate decision making. This study develops an integrated forecasting framework, combining an ov...
This paper presents a novel system dynamics-based framework for forecasting market share evolution in the telecommunications sector. The framework conceptualizes market share as flows of subscribers—driven by churn, attraction, and market growt...
Market power is a multidisciplinary concept, bringing together aspects from law and economics, which are necessary to be understood in order to assess market situations with a global dimension. Globalization is an economic and social phenomenon which...
The progress of financial markets depends on the way world investors foresee the market potential of the country of choice. Countries that are associated with favorable economic incentives are able to motivate investments in their respective stock ma...
The landscape of marketing is rapidly evolving as companies adapt to new societal dynamics and technological advancements. Guerrilla marketing, characterized by its unconventional, creative, and cost-effective tactics, has proven effective in capturi...
Despite the acknowledged importance of innovation for enterprises’ sustainable development, in comparison to technological innovation, research on market-based innovation is still in its nascent stage. It is unclear what factors will predict ma...
This paper aims to test the adaptive market hypothesis in the two main Vietnamese stock exchanges, namely Ho Chi Minh City Stock Exchange (HSX) and Hanoi Stock Exchange (HNX), by measuring the relationship between current stock returns and historical...
Electricity generation using distributed renewable energy systems is becoming increasingly common due to the significant increase in energy demand and the high operation of conventional power systems with fossil fuels. The introduction of distributed...
Designing a digital marketing strategy that stimulates consumer engagement is vital and challenging for digital marketers. Despite previous research on this topic, little is known about the unpaid (organic) strategies of digital marketing and how the...
The deregulation process of the electricity sector has led to competition in wholesale and retail markets. In particular, retailers submit bids to wholesale markets to satisfy the energy needs associated with portfolios of end-use customers. This pap...
This study deals with the issue of marketing control (the function that ties together the process of marketing management). More directly, we aim to provide a scientific reflection on the model presentation of the strategic level of such control. We...
This article explores the strategic market entry of Czech construction companies into Bosnia and Herzegovina’s public procurement sector, with a focus on the intricate legislative, economic, and cultural variables that define this emerging mark...
This study examines the integration and price behavior of European Union electricity markets using a Vector Error Correction Model (VECM). Employing daily wholesale day-ahead electricity prices from 24 EU countries spanning October 2017 to September...
Power markets are becoming increasingly complex as they move towards (i) integrating higher amounts of variable renewable energy, (ii) shorter trading intervals and lead times, (iii) stronger interdependencies between related markets, and (iv) increa...
Cyprus launched its Competitive Electricity Market on 1 October 2025, marking a historic transition from monopolistic to liberalized electricity trading. This paper presents a comprehensive analysis of the market’s first month of operation, eva...
The carbon market and the green bond market are important institutions for reducing greenhouse gas emissions and achieving economic low-carbon transformation. Accurately understanding the characteristics and correlations of the two markets is of grea...
The ability to internationalize has become a competitive necessity for many firms, and one important for survival and growth in the era of globalization. At the same time, digitalization is transforming the locus of entrepreneurial opportunities and...
In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to sustainable tourism-marketing man...
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