- Article
A Novel Framework for Identifying Customers’ Unmet Needs on Online Social Media Using Context Tree
- Taehoon Ko,
- Ilsun Rhiu,
- Myung Hwan Yun and
- Sungzoon Cho
Customer needs and user contexts play an important role in generating ideas for new products or new functions. This study proposes a novel framework for identifying customers’ unmet needs on online social media using the Context Tree through th...