- Article
The Paradox of the Payday Borrower: A Case Study of the Role of Planned Behavior in Borrowers’ Motivations and Experiences
- Irene Herremans,
- Peggy Hedges,
- Fereshteh Mahmoudian,
- Anne Kleffner and
- Mahrukh Tahir
This research used the theory of planned behavior as a framework to investigate the role of attitudes, behavioral control, norms, and previous behavior in payday loan borrowers’ difficulty or lack of difficulty in repaying loans. The data were...