- Feature Paper
- Article
Influence of Wine Education on Wine Hedonic and Confidence Ratings by Millennial Wine Consumers of Different Ethnicities
- Margaret A. Cliff,
- Masoumeh Bejaei,
- Marjorie C. King and
- David A. J. McArthur
Consumer wine preferences are not well understood. Anecdotally it is believed that preferences evolve over time, from sweet whites to full-bodied reds, as consumers become more experienced and familiar with wine. However, little is known about the ch...