- Article
The Role of Emotions and Trust in Service Recovery in Business-to-Consumer Electronic Commerce
- Julián Chaparro-Peláez,
- Ángel Hernández-García and
- Alberto Urueña-López
1 May 2015
This study proposes a service recovery model to describe how cumulative satisfaction, loyalty and word-of-mouth are affected by complaints. The model is based on the role of positive and negative emotions in satisfaction with service recovery process...