1,079 Results Found

This paper develops an efficiency-based approach for evaluating the performance of available electronic markets (e-markets) in the active pursuit of sustainable electronic business through the selection of specific e-markets for small and medium-size...

With the emergence of artificial intelligence (AI), the technological revolution has transformed human lives and processes, empowering the products and services in today’s marketplaces. AI introduces new ways of doing jobs and business, and of...

Electronic marketing (eM) is a flourishing phenomenon that is gaining intense concern because of a significant impact on organizational performance. Over the past few decades, the relevance of eM has been observed in numerous fields (e.g., consumers,...

This study investigates how electronic work of mouth (eWOM) mediates the relationship between marketing relations and brand resonance. Based on the information obtained from 473 customers using an online questionnaire, this study analyses the relatio...

Digital connectivity depends not only on infrastructure, but also on the material devices used to access networks. This study examines electronic devices’ availability and prices in Saint-Louis, a mid-sized Senegalese city, to address the lack...

This paper extends the on-going analysis of the electronic markets hypothesis by offering a complementary hypothesis, namely, the electronic hybrids hypothesis. In a seminal 1987 article, Malone, Yates, and Benjamin predicted an overall shift toward...

Background/Objectives: Nutrition incentive programs can increase access to fresh fruits and vegetables and improve food security among Supplemental Nutrition Assistance Program (SNAP) participants and others in the United States. This qualitative stu...

The pace and scale of the digitalization of today’s global information society open up new opportunities for business. At the same time, they set new challenges for business owners and managers in the field of marketing. Given this fact, the pu...

This study investigates risk contagion and dependence structures between U.S. and Chinese technology-related stock markets, focusing on the electronics and semiconductor sectors. We employ DCC-GARCH models to capture time-varying correlations and cop...

Background: Electronic cigarettes (e-cigarettes) have been increasingly advertised and marketed in China in recent years. This study examined the practice and impact of e-cigarette online marketing on a major retail website—Tmall.com. Methods:...

Along with the increasingly high level of digital media consumption, organizations’ expenditure on online promotional activities is constantly and dynamically growing. At the same time, together with the growing expenditures on digital promotio...

The rapid growth of the internet and social media has made electronic word of mouth (eWOM) a key element of modern marketing. In the hospitality industry, nowadays, effective eWOM management is essential for developing impactful strategies and foster...

The rapid expansion of digital platforms has significantly influenced consumer purchasing behaviors, particularly in the agri-food sector. Therefore, this paper investigates the key factors driving customers’ intention to use green agri-food de...

This paper tries to explain the temporal evolution of electronic commerce in a developed country. For this purpose, we evaluate the contribution of the size of the potential market represented by the community of Internet users to the development of...

The interconnection of devices, intended to collect and transmit data via the Internet, is called the Internet of Things (IoT). This technology has the potential to revolutionize both the economic and industrial sectors, especially in terms of data c...

The overseas market expansion strategy is important for achieving competitive advantage and sustainable growth of global electronic component companies. Although the global electronic component market has grown rapidly recently, research focusing on...

Recycling waste electrical and electronic equipment (WEEE) has garnered considerable societal attention. To incentivize WEEE recycling within a closed-loop supply chain (CLSC), a deposit-refund system (DRS) has been implemented. This study delves int...

The human and environmental impact of electronic waste is increasing due to its careless disposal. Cytogenotoxicity of electronic waste from Iloabuchi electronic market, Diobu, Rivers State was investigated using the Allium cepa bioassay comprised of...

In today’s evolving society, meaningful development cannot be fully realized without acknowledging the vital role of the electronics sector, especially as it functions within informal markets. These markets have become more than just centers of...

This study explores how the green marketing mix affects customer green brand trust, customer green buying behavior, and electronic word-of-mouth (eWOM). A total of 990 fast-food customers participated in this study. Structural equation modelling (SEM...

Electronic skin (e-skin) is an innovative technology characterized by its flexibility, stretchability, and self-healing properties, designed to biomimic the functionalities of human or animal skin. This technology is well-suited for applications in r...

Considering social media’s expansion worldwide, marketing academics and marketers emphasize the need to consider electronic word of mouth (eWOM) for strategic marketing decisions. However, there is limited research regarding the ways in which m...

This study describes the prevalence and correlates of adult smokers’ discussions about electronic cigarettes (e-cigarettes) with health professionals (HPs), including whether these discussions may lead smokers and vapers to use e-cigarettes for...

The issue of using marketing communication tools in the internet environment is quite extensive. Innovation of the usual procedures is usually influenced by market development. The presented study examines selected factors that may affect the accepta...

The introduction of social media in the restaurant sector has changed the manner in which customers communicate with businesses. Social media marketing activities (SMMAs), such as customization, entertainment, trendiness, and interaction may have a s...

Thanks to the ongoing expansion of internet access and, most recently, the movement restrictions that were put in place globally to stop COVID-19 spread, many small and medium enterprises (SMEs) are prepared to use social media platforms to market th...

For better export marketing strategies (EMS), companies mobilize their internal resources, which are managerial commitment, firm experience, and product uniqueness. However, Small businesses with constrained resources cannot be well explained with th...

Background: The taste of oral liquid dosage forms is a crucial factor that impacts paediatric patient compliance. The electronic tongue (ET) is an emerging tool that could be useful in taste assessment in order to minimize the involvement of humans i...

The breakneck pace of digital technologies has created a dramatic shift in marketing campaigns to engage users through unique and innovative experiences. Focusing on the same grounds, this study relates the market engagement with users’ loyalty...

Digital information goods constitute a growing class of economic goods. During decision making for a purchase a buyer searches for information about digital information goods, such as information about the content, price and trading information, usag...

Helpful online reviews could be utilized to create sustainable marketing strategies in the restaurant industry, which contributes to national sustainable economic development. This study, the main aspects (including food/taste, experience, location,...

The banking industry has been seeking novel ways to leverage database marketing efficiency. However, the nature of bank marketing data hindered the researchers in the process of finding a reliable analytical scheme. Various studies have attempted to...

Nowadays, an increasing number of consumers are demanding more information and more direct contact with food producers in order to avoid the various intermediaries in the supply chain, thus improving food traceability and price transfer. This has led...

Prompted by the severe effects of the COVID-19 pandemic on Taiwan’s cruise industry, this research aims to explore the potential role of corporate social responsibility (CSR), relationship quality (RQ), and perceived value (PV) in reviving crui...

This research tests the relationship between aspects of customer influenceability at the time of booking a hotel with the propensity to write a review in electronic word-of-mouth communication. A valid sample of 739 online questionnaires was obtained...

The ongoing energy transition has changed the architecture of electricity networks in ways that conventional power transformers are not able to cope with the new required functionalities. For this purpose, the solid state transformer (SST), which com...

This research introduces a cost-effective converter for single-phase machines, aiming to enhance efficiency and reduce energy consumption in retrofit applications. Single-phase motors commonly found in household appliances often suffer from low effic...

This paper discusses the sustainability impact (contribution to sustainability, reduction of adverse environmental impacts) of online second-hand trading. A survey of eBay users shows that a relationship between the trading of used goods and the prot...

We use a laboratory experiment to explore the effect of a change in pre-trade anonymity in a quote-driven dealer-to-customer market, organised as a request for quote (RFQ). We consider two treatments in which dealers interact with two types of custom...

Background: Retailer price promotions are an important marketing strategy to attract consumers. However, there is scarce evidence on how retail price promotions are being implemented by e-cigarette online stores, particularly for e-liquid products th...

Today, more than ever, the popularity of decentralized payment systems has risen, creating an outbreak of new cryptocurrencies hitting the market. Unique websites have been staged for each cryptocurrency, where information and means for mining crypto...

Background: E-cigarettes are purchased through multiple channels, including general retail, online, and specialty smoke and vape shops. We examine how e-cigarette users’ primary purchase place relates to e-cigarette use and smoking cessation be...

Designing a digital marketing strategy that stimulates consumer engagement is vital and challenging for digital marketers. Despite previous research on this topic, little is known about the unpaid (organic) strategies of digital marketing and how the...

In the present paper, a wavelet method is proposed to study the impact of electronic media on economic situation. More precisely, wavelet techniques are applied versus classical methods to analyze economic indices in the market. The technique consist...

Background: Electronic cigarette (e-cigarette) use among youths in Poland has become very popular. The aim of this study was to identify the potential points of access to these products by students aged 16–17 years old before implementation of...

This paper investigates the impact and behavior of foreign equity investment on the price of the nine largest KOSPI (Korea Composite Stock Price Index) enterprises and Samsung Electronics preference stocks in terms of market capitalization during the...

This paper reports on case study research into six higher education institutions (three in the UK and three in the USA) that give prominence to their sustainability credentials in their paper form and/or electronic promotional and recruitment materia...

The article analyzes the literature and provides an assessment of the development of the stock market in the Russian Federation between 2016–2020. Today, the process of improving electronic technologies for carrying out operations in the stock...

COVID-19 caused a major shift in consumer behavior online at companies that focused on offering products to a traditional and more diverse (LGBTTTQI+) market. For this reason, an online survey was carried out through the digital platforms Facebook an...

As the technological world evolves, so does the micro- and nano-electronic market [...]