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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Article

Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy

by
Inma Rodríguez-Ardura
,
Antoni Meseguer-Artola
and
Jordi Vilaseca-Requena
Internet Interdisciplinary Institute, Open University of Catalonia (Universitat Oberta de Catalunya, UOC)
J. Theor. Appl. Electron. Commer. Res. 2008, 3(2), 18-29; https://doi.org/10.4067/S0718-18762008000100003
Submission received: 23 October 2007 / Revised: 12 May 2008 / Accepted: 27 May 2008 / Published: 1 August 2008
Versions Notes

Abstract

This paper tries to explain the temporal evolution of electronic commerce in a developed country. For this purpose, we evaluate the contribution of the size of the potential market represented by the community of Internet users to the development of electronic commerce, as well as of other determinant factors. The validation carried out, for the whole Spanish market and over a period of seven years, reveals the existence of a critical threshold of online consumers that, once surpassed, supposes a change in the growth trend of electronic commerce. Likewise, we verify that broadband technology diffusion, the definition of a legal framework of consumer protection, and the design of a value proposition perceived as “secure”, also influence the development of electronic commerce. We also confirm the contribution of firms’ differentiation strategies to the development of electronic commerce, to the detriment of those based on price leadership. Finally, it seems that possession of a computer is no longer an indicator of access barriers.
Keywords: Electronic commerce, Adoption, Development, Determinants, Evolution, Internet, Spain Electronic commerce, Adoption, Development, Determinants, Evolution, Internet, Spain

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MDPI and ACS Style

Rodríguez-Ardura, I.; Meseguer-Artola, A.; Vilaseca-Requena, J. Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy. J. Theor. Appl. Electron. Commer. Res. 2008, 3, 18-29. https://doi.org/10.4067/S0718-18762008000100003

AMA Style

Rodríguez-Ardura I, Meseguer-Artola A, Vilaseca-Requena J. Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy. Journal of Theoretical and Applied Electronic Commerce Research. 2008; 3(2):18-29. https://doi.org/10.4067/S0718-18762008000100003

Chicago/Turabian Style

Rodríguez-Ardura, Inma, Antoni Meseguer-Artola, and Jordi Vilaseca-Requena. 2008. "Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy" Journal of Theoretical and Applied Electronic Commerce Research 3, no. 2: 18-29. https://doi.org/10.4067/S0718-18762008000100003

APA Style

Rodríguez-Ardura, I., Meseguer-Artola, A., & Vilaseca-Requena, J. (2008). Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy. Journal of Theoretical and Applied Electronic Commerce Research, 3(2), 18-29. https://doi.org/10.4067/S0718-18762008000100003

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