- Article
The Mediating Roles of Service Experience and Satisfaction: How Servicescape Influences Loyalty and Electronic Word-of-Mouth
- Sareeya Wichitsathian and
- Adisak Suvittawat
Servicescape, the physical and social environment of a service setting, is a critical strategic tool for creating competitive advantage. While its influence on customer loyalty and electronic word-of-mouth (e-WOM) is established, the underlying psych...

