Tourism and Hospitality Marketing: Trends and Best Practices—2nd Edition

Dear Colleagues,

Tourism is entering a new era in which digitalization, innovation, and sustainability are shaping its future, and the convergence of these factors has revolutionized tourism and its impact on marketing and hotels.

The role of technology has drastically changed the way brands communicate with tourists, and the emergence of increasingly advanced technologies is forcing us to constantly rethink marketing strategies to remain competitive and innovative.

We have seen changes in consumer behavior, with people becoming more environmentally conscious. Sustainability therefore acts as a key driver for innovation, encouraging tourism firms to adopt innovative ideas and find novel solutions without exploiting the social, environmental, or economic environment.

Therefore, the resilient strategic process of the global tourism industry requires new ways of thinking, technological interventions, crisis management, and how public policies should intervene/intermediate to overcome the uncertainties identified from a marketing perspective. This Special Issue aims to address all these processes and stimulate knowledge to generate new alternatives and definitive measures of change in the global tourism industry.

Therefore, this Special Issue aims to publish cutting-edge academic research that investigates current issues related to tourism and hospitality marketing. Research areas may include, but are not limited to, the following topics:

• The tourists’ perceptions and the destination’s image;
• Smart tourist destinations and digitalization;
• Social media and user-generated content;
• The tourists’ experience and behavior;
• Humanity in customer experience;
• Marketing mobile app intelligence;
• Sustainable tourism management;
• Destination image and brand value;
• Recovery and the resilience/fresh-start mindset;
• Artificial intelligence applied to tourism marketing;
• Resident experience and tourist–resident interactions;
• Animosity, tourist overcrowding, and destination crisis management;
• Risk perception and tourist behavior;
• Destination promotion;
• Marketing in the metaverse;
• Corporate social marketing responsibility (CSMR). 

We look forward to receiving your contributions.

Prof. Dr. Eduardo Parra-López
Dr. Vidina Díaz-Padilla
Dr. Jesús Heredia-Carroza
Guest Editors

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