- Article
E-Service Quality from Attributes to Outcomes: The Similarity and Difference between Digital and Hybrid Services
- Natalia Vatolkina,
- Elena Gorbashko,
- Nadezhda Kamynina and
- Olga Fedotkina
12 November 2020
Our research goal is to offer an e-service quality model based on experience and multidimensional quality and compare its applicability for e-services to find differences and similarities in consumer perceptions and behavioral intentions. Additionall...