2026 February - 4 articles
Product placement has become an integral part of contemporary marketing communication, aiming to influence consumer attitudes and purchasing behaviour through subtle brand exposure in audiovisual media. Despite its growing prevalence, the effectivene...
Entrepreneurship aims to contribute significantly to economic development, a trend that has been progressively growing over time. Nonetheless, female entrepreneurs continue to face substantial challenges, including limited access to financial resourc...
Instead of being a mechanism used by management in the name of productivity, it is suggested that social power theory can be combined with the extended marketing mix to empower groups of actors in organisations. These two foundational rubrics usually...
Corporate Social Responsibility (CSR) has evolved into a strategic governance framework through which organisations address environmental sustainability, stakeholder expectations, and long-term institutional viability. In knowledge-intensive organisa...
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