Entrepreneurial Coaching and Self-Efficacy as Catalysts for Business Growth Among Women Entrepreneurs in Gauteng, South Africa
Abstract
1. Introduction
2. Theoretical Framework
2.1. Women Entrepreneurship
2.2. Business Growth
2.3. Entrepreneurial Coaching
2.4. Entrepreneurial Self-Efficacy
2.5. Entrepreneurial Self-Efficacy Dimensions
2.6. Conceptual Model
3. Materials and Methods
4. Results
Demographic Characteristics
5. Discussion
6. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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| Variable | Dimension | Summary of Indicators |
|---|---|---|
| Entrepreneurial Coaching | Entrepreneurial coaching (EC) is a personalised and developmental process aimed at enhancing entrepreneurs’ skills, competencies, and entrepreneurial thinking (Ndlovu et al., 2025; Kotte et al., 2021; Saadaoui & Affess, 2015). | Support from the coach in achieving goals, guidance in developing self-awareness, self-management, and business management. |
| Entrepreneurial Self-Efficacy | New Product and Marketing Service involve developing products or services that meet customer needs by leveraging market information and a strong market orientation (Søndergaard & Harmsen, 2007). | Belief in their ability to identify new market opportunities, areas for potential growth and designing products that solve current problems. |
| An innovative environment is a business setting that fosters creativity and the development of new ideas, enabling entrepreneurs, particularly women, to transform opportunities into value and drive business growth (Schumpeter, 1947; Drucker, 1985). | Belief in their ability to develop a work environment that encourages innovative thinking, being able to collaborate with others and develop an interactive work environment. | |
| Investor Relationships refer to the connections entrepreneurs build with investors to access funding, mentorship, and strategic guidance, which are critical for business growth and enhancing entrepreneurial self-efficacy, particularly for women facing systemic barriers (Huang & Knight, 2017; Block et al., 2017; Kaiser & Berger, 2021). | Belief in their ability to develop relationships with key people and identify sources of funding for the business. | |
| Core Purpose (Value Proposition) refers to the clear articulation of the unique value a product or service delivers to customers, serving as a strategic and differentiating tool that guides business decisions and enhances entrepreneurial effectiveness (Osterwalder et al., 2015). | Belief in their ability to articulate the vision of their business, inspire others to embrace it, and operationalise it. | |
| Coping with Unexpected Challenges refers to the ability to manage and adapt to unforeseen internal and external obstacles that may impact business performance and growth (Fong et al., 2020). | Belief in their ability to tolerate unexpected changes in business conditions, the ability to be persistent and resilient in the face of setbacks and to work well with uncertainty. | |
| Developing critical Human Resources refers to the process by which entrepreneurs recruit, train, and manage employees to optimise performance and support business growth (Saad et al., 2021). | Belief in their ability to identify and. Manage a team to develop their business, leverage their expertise, and develop contingency plans. | |
| Business Growth | Sales Growth: the steady increase in a business’s sales over time, indicating market strength, customer demand, and overall business sustainability (Achtenhagen et al., 2010) | Increase in sales revenue compared to previous years. |
| Job Creation: an enterprise’s ability to expand its workforce, reflecting business growth, operational scaling, and contribution to the economy (Meyer & Klonaridis, 2020) | Number of full-time and or part-time jobs created. | |
| Profitability: an enterprise’s ability to generate financial gain after expenses, indicating its financial health, sustainability, and capacity for reinvestment and growth (Schutte, 2019). | Increase in profits compared to the previous year. |
| Construct | Cronbach’s Alpha | Number of Items |
|---|---|---|
| Entrepreneurial Coaching (EC) | 0.907 | 16 |
| New Product and Market Service (ESE) | 0.825 | 7 |
| Innovative Environment (ESE) | 0.793 | 5 |
| Investor Relationships (ESE) | 0.821 | 3 |
| Core Purpose (Value Proposition) (ESE) | 0.787 | 6 |
| Coping with Unexpected Challenges (ESE) | 0.792 | 6 |
| Developing Critical Human Resources (ESE) | 0.805 | 4 |
| Business Growth (BG) | 0.916 | 7 |
| Demographic Characteristics | Category | Frequency | Percent |
|---|---|---|---|
| Age Group | 18–20 | 5 | 1.9% |
| 21–25 | 43 | 16.7% | |
| 26–30 | 53 | 20.6% | |
| 31–35 | 66 | 25.7% | |
| 36–40 | 52 | 20.2% | |
| 41+ | 38 | 14.8% | |
| Role/Responsibility | Owner/Founder | 117 | 45.5% |
| CEO/Managing Director | 68 | 26.5% | |
| Operations Manager | 49 | 19.1% | |
| Marketing/Sales Manager | 15 | 5.8% | |
| Financial Manager/Accountant | 5 | 1.9% | |
| Human Resource Manager | 3 | 1.2% | |
| Education Level | NQF 4 (Matric) | 30 | 11.7% |
| NQF 5 (Higher Certificate) | 28 | 10.9% | |
| NQF 6 (Diploma/Advanced Certificate) | 61 | 23.7% | |
| NQF 7 (Bachelor’s/Advanced Diploma) | 72 | 28.0% | |
| NQF 8 (Honours/Postgraduate Diploma) | 50 | 19.5% | |
| NQF 9 (Master’s) | 15 | 5.8% | |
| NQF 10 (Doctoral) | 1 | 0.4% | |
| Business Sector | Agriculture & Farming | 17 | 6.6% |
| Manufacturing & Production | 32 | 12.5% | |
| Construction & Infrastructure | 46 | 17.9% | |
| Transportation & Logistics | 20 | 7.8% | |
| Professional Services | 28 | 10.9% | |
| Education & Training | 25 | 9.7% | |
| Other | 89 | 34.6% | |
| Type of Business | Sole Proprietorship | 25 | 9.7% |
| Partnership | 24 | 9.3% | |
| Close Corporation (CC) | 22 | 8.6% | |
| Private Company (Pty) Ltd. | 152 | 59.1% | |
| Public Company (Ltd.) | 2 | 0.8% | |
| Non-Profit Organisation | 31 | 12.1% | |
| Other | 1 | 0.4% |
| Coefficient | OIM Std. Err. | Z | p > |z| | |
|---|---|---|---|---|
| Structural | ||||
| NP <- | ||||
| EC | 0.1631744 | 0.0259555 | 6.29 | 0.000 |
| _cons | 18.4673 | 1.787607 | 10.23 | 0.000 |
| BG <- | ||||
| NP | 0.0616938 | 0.0960143 | 0.64 | 0.521 |
| IE | −0.1469614 | 0.113345 | −1.30 | 0.195 |
| IR | 0.2363038 | 0.1698817 | 1.39 | 0.164 |
| CP | 0.1974606 | 0.1059647 | 1.86 | 0.062 |
| CC | 0.4004888 | 0.1025221 | 3.91 | 0.000 |
| HR | 0.1771838 | 0.1348637 | 1.31 | 0.189 |
| EC | 0.152752 | 0.0379969 | 4.02 | 0.000 |
| _cons | −8.566246 | 6.993496 | −1.22 | 0.221 |
| IE <- | ||||
| EC | 0.0881643 | 0.0210406 | 4.19 | 0.000 |
| _cons | 15.23351 | 1.449112 | 10.51 | 0.000 |
| IR <- | ||||
| EC | 0.0457667 | 0.0148773 | 3.08 | 0.002 |
| _cons | 9.622072 | 1.024629 | 9.39 | 0.000 |
| CP <- | ||||
| EC | 0.0666281 | 0.0230391 | 2.89 | 0.004 |
| _cons | 21.05011 | 1.586752 | 13.27 | 0.000 |
| CC <- | ||||
| EC | 0.0578465 | 0.0243323 | 2.38 | 0.017 |
| _cons | 21.45372 | 1.676504 | 12.80 | 0.000 |
| HR <- | ||||
| EC | 0.0570986 | 0.0176802 | 3.23 | 0.001 |
| _cons | 52.90475 | 1.217672 | 43.45 | 0.000 |
| var (e. NP) | 10.00133 | 0.8822791 | ||
| var (e. BG) | 18.07629 | 1.594622 | ||
| var (e. IE) | 6.572297 | 0.5797832 | ||
| var (e. IR) | 3.28684 | 0.2898644 | ||
| var (e. CP) | 7.880098 | 0.6951525 | ||
| var (e. CC) | 8.796755 | 0.7760165 | ||
| var (e. HR) | 4.640601 | 0.4093763 | ||
| Fit Statistic | Value | Description | ||
| Likelihood ratio | ||||
| Chi2 ms(15) | 222.760 | model vs. saturated | ||
| p > chi2 | 0.000 | |||
| Chi2 ms(28) | 382.580 | baseline vs. saturated | ||
| p > chi2 | 0.000 | |||
| Population error | ||||
| RMSEA | 0.232 | Root mean squared error of approximation | ||
| 90% CI, lower bound, | 0.206 | |||
| Upper bound | 0.260 | |||
| pclose | 0.000 | Probability RMSEA ≤ 0.05 | ||
| Information criteria | ||||
| AIC | 10,540.313 | Akaike’s information criterion | ||
| BIC | 10,636.138 | Bayesian information criterion | ||
| Baseline comparison | ||||
| CFI | 0.414 | Comparative fit index | ||
| TLI | −0.094 | Tucker–Lewis index | ||
| Size of residuals | ||||
| SRMR | 0.166 | Standardised root mean squared residual. | ||
| CD | 0.399 | Coefficient of determination | ||
| Coef. | OIM Std. Err. | Z | p > |z| | |
|---|---|---|---|---|
| Structural BG <- | ||||
| CC | 5,371,886 | 0.0916038 | 5.86 | 0.000 |
| EC | 0.176029 | 0.0361391 | 4.87 | 0.000 |
| _cons | 3.205623 | 3.150162 | 1.02 | 0.309 |
| NP <- | ||||
| EC | 0.1631744 | 0.0258429 | 6.31 | 0.000 |
| _cons | 18.46473 | 1.77985 | 1037 | 0.000 |
| IE <- | ||||
| EC | 0.0881643 | 0.0210406 | 4.19 | 0.000 |
| _cons | 15.23361 | 1.449112 | 10.51 | 0.000 |
| IR <- | ||||
| EC | 0.0457667 | 0.0144365 | 3.17 | 0.002 |
| _cons | 9.622072 | 0.9942686 | 9.68 | 0.000 |
| CP <- | ||||
| EC | 0.0666281 | 0.0227244 | 2.9 | 0.003 |
| _cons | 21.05011 | 1.565073 | 13.45 | 0.000 |
| CC <- | ||||
| EC | 0.0579465 | 0.0243423 | 2.38 | 0.017 |
| _cons | 21.45372 | 1.676504 | 12.80 | 0.000 |
| HR <- | ||||
| EC | 0.0570986 | 0.0176802 | 3.23 | 0.001 |
| _cons | 52.90475 | 1.217672 | 43.45 | 0.000 |
| var (e. BG) | 18.97067 | 1.673521 | ||
| var (e. NP) | 9.91471 | 0.8659867 | ||
| var (e. IE) | 6.572297 | 0.5797832 | ||
| var (e. IR) | 3.094004 | 0.260279 | ||
| var (e. CP) | 7.66245 | 0.6619389 | ||
| var (e. CC) | 8.796755 | 0.7760165 | ||
| var (e. HR) | 4.640601 | 0.4093763 | ||
| cov (e. NP, e. IE) | 2.613528 | 0.523806 | 4.99 | 0.000 |
| cov (e. NP, e. IR) | 1.462628 | 0.3629748 | 4.03 | 0.000 |
| cov (e. NP, e. CP) | 1.508562 | 0.5275903 | 2.86 | 0.004 |
| cov (e. NP, e. IR) | 1.048853 | 0.279105 | 3.76 | 0.000 |
| cov (e. NP, e. CP) | 1.677305 | 0.3075891 | 5.45 | 0.000 |
| cov (e. NP, e. CC) | 1.104852 | 0.3375318 | 3.27 | 0.001 |
| cov (e. NP, e.HR) | 0.4983215 | 0.2354941 | 2.12 | 0.034 |
| cov (e. NP, e. CC) | 1.941088 | 0.5373009 | 3.61 | 0.000 |
| cov (e. NP, e. HR) | 1.215529 | 0.3800882 | 3.20 | 0.001 |
| cov (e. NP, e. HR) | 2.315377 | 0.4239118 | 5.46 | 0.000 |
| Fit Statistic | Value | Description | ||
| Likelihood ration | ||||
| Chi2_ms (3) | 3.347 | model vs. saturated | ||
| p > chi2 | 0.341 | baseline vs. saturated | ||
| Chi2_bs (28) | 382.589 | |||
| p > chi2 | 0.000 | |||
| Population error | ||||
| RMSEA | 0.021 | Root mean squared error of approximation | ||
| 90& CI, lower bound | 0.000 | |||
| upper bound | 0.109 | |||
| pclose | 0.589 | Probability RMSEA ≤ 0.05 | ||
| Information on the criteria | ||||
| AIC | 10,344.899 | Akaike’s information criterion | ||
| BIC | 10,483.313 | Bayesian information criterion | ||
| Baseline comparison | ||||
| CFI | 0.999 | Comparative fit index | ||
| TLI | 0.991 | Tucker–Lewis index | ||
| Size of residuals | ||||
| SRMR | 0.012 | Standardised root mean squared residual. | ||
| CD | 0.208 | Coefficient of determination | ||
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Share and Cite
Molema, M.L.; Ebewo, P.E.; Ndlovu, E.N. Entrepreneurial Coaching and Self-Efficacy as Catalysts for Business Growth Among Women Entrepreneurs in Gauteng, South Africa. Adm. Sci. 2026, 16, 60. https://doi.org/10.3390/admsci16020060
Molema ML, Ebewo PE, Ndlovu EN. Entrepreneurial Coaching and Self-Efficacy as Catalysts for Business Growth Among Women Entrepreneurs in Gauteng, South Africa. Administrative Sciences. 2026; 16(2):60. https://doi.org/10.3390/admsci16020060
Chicago/Turabian StyleMolema, Mahalia Lerato, Patrick Ebong Ebewo, and Elona Nobukhosi Ndlovu. 2026. "Entrepreneurial Coaching and Self-Efficacy as Catalysts for Business Growth Among Women Entrepreneurs in Gauteng, South Africa" Administrative Sciences 16, no. 2: 60. https://doi.org/10.3390/admsci16020060
APA StyleMolema, M. L., Ebewo, P. E., & Ndlovu, E. N. (2026). Entrepreneurial Coaching and Self-Efficacy as Catalysts for Business Growth Among Women Entrepreneurs in Gauteng, South Africa. Administrative Sciences, 16(2), 60. https://doi.org/10.3390/admsci16020060

