- Article
Digital Tools and Rural Tourism Competitiveness Under Conditions of Tourism Disruption: Evidence from Consumer Perspectives
- Baiba Rivza,
- Inita Kindzule-Millere,
- Laura Pole,
- Sandija Zeverte-Rivza,
- Gunta Grinberga-Zalite,
- Ksenija Furmanova and
- Liga Paula
Tourism is highly exposed to external shocks such as pandemics, geopolitical instability, and security-related disruptions, which particularly affect small and rural enterprises. Although digital tools are frequently discussed as mechanisms supportin...