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Article

Testing Baumol’s Cost Disease in Tourism: Productivity, Prices, and Labor Costs in Selected EU Countries Amid COVID-19 and the Russo–Ukrainian War

by
Zdravko Šergo
1,
Jasmina Gržinić
2 and
Anita Silvana Ilak Peršurić
3,*
1
Department Tourism, Institute of Agriculture and Tourism, 52440 Poreč, Croatia
2
Department of Economics and Tourism, Juraj Dobrila University of Pula, 52100 Pula, Croatia
3
Department Economics and Agricultural Development, Institute of Agriculture and Tourism, 52440 Poreč, Croatia
*
Author to whom correspondence should be addressed.
Sustainability 2025, 17(14), 6651; https://doi.org/10.3390/su17146651
Submission received: 16 May 2025 / Revised: 4 July 2025 / Accepted: 16 July 2025 / Published: 21 July 2025

Abstract

This paper investigates the impact of the transition from manufacturing to tourism on sectoral productivity, output prices, and labor costs. Using panel data econometric models for 15 selected EU countries from 2011 to 2023, the study confirms key dynamics predicted by Baumol’s cost disease (BCD) hypothesis. The findings reveal that higher productivity is positively associated with both implied prices and hourly labor costs across sectors, supporting the wage equalization mechanism central to BCD. However, the relationship between productivity and wages or prices is weaker in labor-intensive sectors like tourism, underscoring their structural vulnerability to wage-driven cost pressures. Additionally, the analysis captures the impact of major external shocks, including the COVID-19 pandemic and the Russo–Ukrainian war, treated as jointly sourced super-shocks. The regression results indicate significant price disruptions following these shocks, whereas no statistically significant trend in labor costs was detected in the post-treatment period. These results highlight the differential effects of external shocks on wages versus prices, emphasizing the challenges faced by low-productivity, labor-intensive sectors in managing cost dynamics. The findings provide valuable insights for policymakers addressing sectoral imbalances in the context of BCD and navigating the economic consequences of global disruptions.
Keywords: Baumol’s cost disease (BCD); tourism; manufacturing; productivity; prices; labor costs; super-shocks (COVID-19 and Russo–Ukrainian war, 2020–2023) Baumol’s cost disease (BCD); tourism; manufacturing; productivity; prices; labor costs; super-shocks (COVID-19 and Russo–Ukrainian war, 2020–2023)

Share and Cite

MDPI and ACS Style

Šergo, Z.; Gržinić, J.; Ilak Peršurić, A.S. Testing Baumol’s Cost Disease in Tourism: Productivity, Prices, and Labor Costs in Selected EU Countries Amid COVID-19 and the Russo–Ukrainian War. Sustainability 2025, 17, 6651. https://doi.org/10.3390/su17146651

AMA Style

Šergo Z, Gržinić J, Ilak Peršurić AS. Testing Baumol’s Cost Disease in Tourism: Productivity, Prices, and Labor Costs in Selected EU Countries Amid COVID-19 and the Russo–Ukrainian War. Sustainability. 2025; 17(14):6651. https://doi.org/10.3390/su17146651

Chicago/Turabian Style

Šergo, Zdravko, Jasmina Gržinić, and Anita Silvana Ilak Peršurić. 2025. "Testing Baumol’s Cost Disease in Tourism: Productivity, Prices, and Labor Costs in Selected EU Countries Amid COVID-19 and the Russo–Ukrainian War" Sustainability 17, no. 14: 6651. https://doi.org/10.3390/su17146651

APA Style

Šergo, Z., Gržinić, J., & Ilak Peršurić, A. S. (2025). Testing Baumol’s Cost Disease in Tourism: Productivity, Prices, and Labor Costs in Selected EU Countries Amid COVID-19 and the Russo–Ukrainian War. Sustainability, 17(14), 6651. https://doi.org/10.3390/su17146651

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