Abstract
The landscape of the Warmian municipality of Dobre Miasto has significant natural and cultural value. However, the municipality’s tourism potential remains untapped. The absence of comprehensive local zoning plans covering the entire municipality or most of its territory has disrupted the landscape, leading to the emergence of visually discordant elements. Due to rapid land-use changes in the Region of Warmia, the protection and preservation of its rich natural and cultural heritage are increasingly challenging. The aim of this study was to assess the impact of natural and cultural resources, as well as tourism infrastructure, on the development potential of rural tourism in Dobre Miasto municipality in Poland’s historical region of Warmia. Attempts were made to identify spatial disparities in tourism attractiveness and to determine the ways in which the local environmental and the cultural landscape may support sustainable tourism planning. The results provide valuable insights for implementing appropriate land-use strategies and setting new directions for future development. Tourism infrastructure has to be modernized, expanded, and adapted to new projects, while ensuring that planning and tourism management align with the principles of sustainable development. The growth of tourism creates new opportunities for stimulating rural areas, but it requires careful planning and the implementation of policies that effectively regulate tourist flows while maintaining ecological and cultural integrity.