- Article
Tune That Beer! Listening for the Pitch of Beer
- Felipe Reinoso Carvalho,
- Qian (Janice) Wang,
- Brecht De Causmaecker,
- Kris Steenhaut,
- Raymond Van Ee and
- Charles Spence
We report two experiments designed to assess the key sensory drivers underlying people’s association of a specific auditory pitch with Belgian beer. In particular, we assessed if people would rely mostly on the differences between beers in terms of t...